305 Marketing miracle is small and big

305 Marketing Miracle with Small Struggles Big

In a luxury mount in the distance, the man sitting in the driver's seat held a telescope to see the process of bright happiness against the opening ceremony of TL from beginning to end. Then he turned his head to the man who had been closing his eyes in the back seat and said, "Mr. Shang, it seems that the activities planned by Brilliant Happiness today are very successful, attracting a lot of public attention, and have not been defeated in the face of the pressure of TL."

The man in the back seat slowly opened his eyes. It was a pair of beautiful and sharp peach blossom eyes. He whispered, "It's not a win. It's just a draw, but according to the capital and investment of brilliant happiness, it's good to be able to do this."

The driver nodded and continued to say, "It seems that there is nothing wrong with you choosing Pan Lang to manage the bright happiness. It's just that why you can't go in and watch it, but look here from afar. Anyway, you are the big boss.

Shang Yuan closed his eyes and didn't say anything. He knew that the person who planned these today was not Pan Lang, but Xintian, the beautiful and wise woman. And the reason why he doesn't get into the bright happiness is that he doesn't want to face Luo's brother and sister, and one of the most important reasons is that after a while, the land around the West River will be re-auctioned, and he is bound to come here. He doesn't want to appear to arouse the vigilance of Luo's brothers and sisters.

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In the spacious and bright office, Luo Qunhang sat behind his luxurious desk, playing with a Montblanc signature pen with his slender fingers and looking at Xintian with a smile.

The two had just finished discussing their recent work. Luo Qunhang smiled and said, "Yesterday's bright and happy activity was very successful."

Tina was a little stunned. She just thought about not letting Brilliant Happiness be overwhelmed by TL, but she didn't think of anything else. Luo Qunhang gently woke her up and said, "What is the purpose of the rich fighting to show off their wealth? It's not to win public attention, but you robbed the audience of TL."

After Tina was stunned, she immediately realized that she was spontaneous, and Luo Qunhang's words revealing the essence raised the matter to the height of consciousness. She smiled and said, "It's just an ordinary marketing idea. The key is that the film crew is very interested in the opening ceremony of TL and is willing to cooperate with us. Of course, this publicity platform has also helped them a lot in their early hype.

Luo Qunhang nodded and continued: "Yesterday, I told this case to a friend of Economic Satellite TV. They are recently making a feature film about marketing miracles. After listening to this case, he is very interested and may include the case of brilliant happiness.

Tina looked up at Luo Qunhang and asked in disbelief, "Is there a case of brilliant happiness? Are there any other cases to be broadcast on TV?"

Luo Qunhang nodded and whispered, "It should be a special Spring Festival program, and there are other cases during the same period. The case I know that will definitely be adopted is that during the 2008 Olympic Games, Adidas spent a lot of money to become an Olympic partner, and Li Ning sponsored the clothes of the CCTV program host, which still appeared frequently in front of the people of the whole country every day. In addition, at the 2010 Shanghai World Expo, Coca-Cola won the right to cooperate with the whole World Expo, and Pepsi took off the American Pavilion to create its own blue sky in a red ocean.

Tina stuck out her tongue, secretly ashamed of herself, and whispered, "It seems that small and big are relative. Even if Li Ning and Pepsi Cola are at a disadvantage relative to their competitors, their bright happiness is far worse than others."

Luo Qunhang looked at her guilty and said with a smile, "Who said to see bright happiness? The program team is the signboard of TL, and they are willing to include it. This is called small and broad."

Tina couldn't help laughing.

She thought about it and asked, " By the way, what's the current situation of the Dragon Group?"

Luo Qunhang looked at her and whispered, "Zeng Mingquan and the boss of the Dragon Group have been imprisoned, and the case is still under further investigation. Their relatives will certainly find a way to get rid of them, and the Dragon Group has been in H City for so many years. Their relationship network is very tight. It is not so easy to get rid of them completely, but they hire murderers, and I will definitely not let them go. It will take some time to go to court, but they have suffered a lot in the detention center.

Tina nodded and asked, "In a few days, the land around the West River will be re-auctioned. Can we win the first place?"

Luo Qunhang nodded, with a steady smile in his deep eyes, and whispered, "No problem. I have confirmed the alliance with Jianxin Enterprise, and sufficient funds have been prepared within the group, and the preliminary work of this land is what we are doing, with the support of the government, so it is not a problem to get the land. Most importantly, I inquired about other companies involved in the auction and found no strong competitors.

Originally, he had been a little worried about Dingshang Group. According to the habit of many years, as long as Yangwei Group wants, Dingshang Group will cause trouble, and as long as Dingshang Group wants to develop, Yangwei Group will also participate unexpectedly. Now that he is dedicated to taking this land, he can't resist the top group. It's just that yesterday, in his brilliant happiness, he seemed to inadvertently inquire about Shang Yuan's recent situation with Pan Lang. He heard that he was negotiating a big oil cooperation project in Europe, and that project was also frequently mentioned in the recent Dingshang Group news. It should be true, so he was secretly relieved.

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The elegant and exquisitely decorated auction hall, although the auction announcement was published in the newspaper two weeks in advance, the number of participants is still small, and there are few bidders in the bidding hall.

Luo Qunhang looked around. Instead of feeling lonely, he gave birth to a kind of satisfaction from his heart. Seeing such a scene, he was full of confidence in taking down the land. This morning, Yangwei Group's stock price was a little different. Xiaoxing stayed in the company to keep an eye on the stock, and Xintian made an appointment with a very important customer early in the morning and couldn't get out, otherwise she must come to see it.

Luo Qunhang had a smile on the corners of his mouth. He really hoped that Xiaoxing and Xintian could see him easily take a picture of the land with their own eyes, which would make him feel very proud. Unfortunately, he could only enjoy this victory alone for the time being.

The auction immediately began. The auctioneer showed the land on the large LCD screen behind him, and then introduced the ownership, geographical location, development prospects, service life and other details of the land. Then they began the bidding process. In fact, many of these are through the scenes. Enterprises that sincerely want to participate in the auction have already worked hard in advance and have collected much more information than those provided at the auction site.

This land starts from 3.88 billion yuan, and the price increase should not be less than 50 million yuan per time.

As soon as the auctioneer announced the start, someone directly bid 4 billion yuan. Luo Qunhang did not move. The starting price of this land is not high. He estimated that the transaction price should be about 5 billion yuan. It is meaningless to bid now.

Sure enough, he was right. The bidders kept bidding. Although the price increase was very high, it soon reached 4.5 billion. This is a psychological price for many people on this land. Luo Qunhang looked at the obvious quietness of the site and knew that the estimate of the transaction price would not be a big problem.

He was about to raise a card to participate, and the mobile phone began to ring wildly. He pressed the mobile phone and saw that the caller number was Xin Tian. There was no sound in the mobile phone, which seemed to be a very noisy background sound. He frowned and wanted to hang up the phone first, but a female exclamation came from the other side of the mobile phone, and Luo Qunhang raised his eyebrows slightly.

The bidders around him showed discontented. Luo Qunhang took a look, and the auction price in the venue was still at 4.55 billion yuan. It is reasonable that the price of such a high land will not be raised at once. He looked at the vice president of Boying Company who accompanied him to the auction and calmly said, "I'll just go out for a moment. You can follow me within 5.2 billion yuan."

He made sure that the vice president understood what he meant and turned around and walked out of the auction hall. He sat in the seat near the corridor, which was very convenient to leave. Given the vice president of 5.2 billion yuan, he believes that he will be able to make a deal within this price. If it exceeds this price, the value of the land is seriously overestimated, and even he has to carefully figure out whether he should continue to participate in the auction.

But there is no problem. The bidders present on the site today are clear at a glance. There is no strong hand. From the price to 4.5 billion, the bidding speed began to slow down, and he already knows it.

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Luo Qunhang left the seat to answer the phone, and the bidding price in the field reached 4.55 billion yuan. The palm of the vice president of Boying Company sweats slightly, and his eyebrows can't help beating. Although he is also the vice president of Boying Company, he has never participated in this kind of auction measured in 100 million. Seeing the figures shouting out of the cards, my heart beat faster with excitement.

He just came today to accompany the prince to study, but he didn't expect that Luo Qunhang left halfway and gave himself the right to raise the cards for the first time or even several times later. There was a slight light of excitement in his eyes.

The auctioneer looked around the audience and said loudly, "The buyer on the 13th bid of 4.550 million yuan. Is there any other buyer's bid? The lowest price increase of 50 million yuan per bid is 50 million yuan. Well, now it's 4.550 million yuan for the first time, and 4.55 billion yuan for the second time..."

The vice president of Boying Company pinched the number plate in his hand tightly and immediately called it for the third time. No one asked for a price. The auctioneer hammered the auction. This price is the transaction price, and the land will be bought by the No. 13 buyer.

The vice president of Boying Company was about to raise the number plate in his hand and call out the price of 4.6 billion yuan. He deliberately shouted the price until the auctioneer until the end, because this could buy more time for Luo Qunhang.

He was about to shout out the price, "5.3 billion!" A loud voice sounded in his front row. It was a man sitting in front of him. He was not amazing, sitting quietly and unnoticed, and he had not overpriced since he came in the auction. However, as soon as he took action, he increased by 750 million out of thin air, shouting out the highest price, which also exceeded the price of 5.2 billion yuan given by Luo Qunhang.