Chapter 865 Instruction

Ye Bihuang's suggestion is very easy to say, but this is something that needs to be really thought of. After hearing it, all the women are beautiful. Ye Bihuang is not only handsome, but also so talented. He is definitely the prince of the white horse of all girls.

Su Yu looked at her son with relief. She was proud of her son from the bottom of her heart.

"Bihuang, if you classify it like this, then the current decoration of our supermarket needs to be completely improved. In this case, there is not enough manpower, and I feel that it will be very difficult to implement." Cangkong was a little puzzled. Ye Bihuang was right, but wouldn't this negate almost all the ways of placing goods in the supermarket in the past?

Ye Bihuang waved his hand gently: "No, in fact, I still have a more detailed plan for small categories. I will explain it to you later, not to mention that there is no need for the whole supermarket to remove all the goods from the shelves, and then put them on. As long as you convey my thoughts, let your people think by themselves and implement them slowly. That's all right. Don't forget that you are the managers of each floor. They are the implementers. You just need to take care of the big things and let them do the specific implementation plan.

Cangkong was stunned and finally nodded silently. Ye Bihuang's words benefited her a lot. Indeed, she had never been a leader before, but now she is a leader who subconsciously wants to do everything. This is actually wrong,

Bing Lan sat beside the sky and saw that she was suddenly silent and seemed to be thinking about something. She put her hand on her shoulder to show that she was by her side. If there is anything you need help, say,

Cang Kong looked at her gratefully, then lowered his head and continued to think,

"The last classification is actually the simplest, that is, a single product. I roughly mention this. It doesn't matter. The so-called single product is a commodity item that cannot be further subdivided and has complete reading in the commodity classification. For example, the "355ml" produced by Shanghai Shenmei Beverage Co., Ltd. Coca-Cola", 1.25-liter bottled Coca-Cola, 2-liter bottle Coca-Cola, and 2-liter bottle Sprite belong to four different items. Well, do you remember Zhou Rui's these things?

Zhou Rui nodded gently: "Remember, Bihuang, what you said is really good. It's great."

Ye Bihuang smiled and said, "These are all experiences. The real implementation is still up to you. The above ones are general, so that you can understand the overall structure of our supermarket goods. What I want to talk about below is the key."

Su Yu has heard it excitedly. She seems to see a bright future from her son's description.

Yes, she is very happy. This supermarket is well opened with her son's capital injection, but she doesn't want to enjoy it. She also wants to contribute to her family. She wants to make the name of this supermarket famous all over the country.

I don't know when Su Yu changed from a housewife who can only do small things to a general manager in a high position with a goal and temperament, but her heart is always towards the family, which will never change.

"Just now, Cangkong also said that it is too huge to rearrange all the existing goods in the supermarket, and I don't think it's necessary at all. It's good to convey the meaning and let those employees take their time. Yugong Yishan is just like this, not to mention that our project is more difficult than Yugong Yishan. I don't know how many tens of thousands of times smaller. Ye Bihuang turned over several pages of the business plan in his hand, looked at it, and then said, "Next, I will directly talk about the display of small categories. These are also the most important things related to whether our supermarket is really convenient and whether the profit can be maximized. The display of small categories reflects the rigorous surname of the whole supermarket, and the display of goods should be in line with The principle of full display, vertical display, high-selling goods priority display, first-in-first-out display. At the same time, we should consider the factors of seasonal surnames, the setting of magnet points, and the preferences of places. First of all, the first point is full display, that is, all goods should be full, so as to avoid giving people a feeling of choosing the rest. As we all know, the remaining The feeling of the next one is very bad, which will give customers the illusion that the things in this supermarket are very old. In this way, there is nothing for a day or two, but over time, it will affect the reputation, and customers will gradually choose other supermarkets.

Because it is the key point now, Ye Bihuang has to pause for a moment without saying a word to see the reaction of the women,

All the women, including Su Yu, listened to Ye Bihuang's words and showed a thoughtful expression. Yes, Ye Bihuang is too right. Although these are details, the details determine success or failure. Only when customers feel comfortable and feel that this supermarket is indeed superior to other stores of the same type can they really Establish the position of Carrefour flagship store as the leader of Puhai,

Ye Bihuang stopped for about three minutes. Seeing that the women had finished digesting, no one had any questions, so she continued: "The second one is vertical display. Generally, the goods of the same brand are displayed from small to large and from top to bottom. However, in order to increase the unit price of customers, some supermarkets put the goods with the largest specifications. To the above, the priority display of goods refers to the 80% of the sales of goods in supermarkets, and such goods are generally placed on the golden layer.

Ye Bihuang came out with a series of terms, and all the women frowned. Binglan usually didn't like to talk, but today she raised questions: "Bihuang, customer unit price, what does the golden layer mean?"

Ye Bihuang smiled and said, "The customer unit price refers to the average amount of goods purchased by each customer in the mall (supermarket), that is, the average transaction amount. Its calculation formula is very professional. Customer unit price = sales ÷ number of customers, / sales amount ÷ transaction number, customer unit price is the average price in a certain period of time, leave The time indicator doesn't make any sense.

"Oh." Binglan nodded thoughtfully. Today, she learned a new knowledge, which was impossible to access in her previous life.

"You can understand the golden layer directly according to the literal understanding. It is probably the list of goods that people can see at the first sight when standing next to the shelf. This position is undoubtedly valuable. It is used to place the most easy-to-sell goods, which can maximize the profits of supermarkets."

Ye Bihuang explained the detailed knowledge for the women little by little. In fact, today is also a day for him to empty the concept of supermarket operation. To be honest, his understanding of the supermarket before his rebirth was so much. No matter how much he had to think about it, he had to rely on his real strength, but he didn't want to spend too much on the supermarket at all. Time and energy, so we really have to rely on Liu Feng and Su Yu to operate in the future,

The so-called master leads the door, and the practice depends on the individual. Ye Bihuang feels that he has led the Carrefour supermarket to the bright road, and it will also be a smooth road in the future. Don't worry about the specific operation of him, the big boss behind the scenes, because he can't control it,

"Bihuang, we know, you can continue." Su Yu saw that all the women were looking at Ye Bihuang and wanted to continue to listen, so she reminded,

"Well, the fourth article is also the last item of small goods. First in, first out means that good goods are placed at the back of the shelf to prevent the goods from being expired and unable to be sold, resulting in losses, and extended from this aspect. In fact, the essence is to protect our goods from being damaged and cannot be sold before they are damaged. It can be considered that if it is summer, the noodles of poultry we will sell in the future, whether the noodles of water and ice products will be expanded, and the noodles of sunscreen products will also be increased in summer.

Ye Bihuang's words made the women open up. In fact, many questions are felt by everyone, but it is not easy to say them in detail and in an orderly way, and it is not easy to propose a solution.

Not to mention describing a big framework to Ye Bihuang, such a difficulty is simply unimaginable,

"Well, that's all I have to say today. Don't worry about what you should do." After saying that, Ye Bihuang packed up his schoolbag and was ready to leave.

"Bang, I said son, what you just said can be read." Su Yu applauded gently and praised Ye Bihuang,

Ye Bihuang scratched his head: "Publish the book, forget it. When our Carrefour becomes the first supermarket in the country, we can consider a supermarket management book, which can not only advertise for our Carrefour, but also make a lot of money in the publishing industry."

"Bad boy, I really have this idea." Su Yu gently rubbed her son's head,

Ye Bihuang raised his eyebrows and said, "You think I'm talking nonsense. This is definitely a good idea. Well, I've finished what I'm going to talk about today. What should you do? By the way, Mom, I brought these nine employees. You must find a way to arrange them for me. You can't always stay in hotels. That's so much. It's not safe."

"Wait, our family is moving to a new house soon. You can buy a few houses for them next to our house by the way." Rich people are also generous. Anyway, she can't spend a few houses on her son's money. She doesn't care at all.

"Oh, I'm my mother. You didn't pay the money. You don't feel sorry, do you?" Ye Bihuang looked at Su Yu jokingly,

Su Yu curled her lips and said, "I didn't ask you to transfer the house to their name. The house is still yours. Just let them live in it. After spending a few days with these girls, I think they are quite good."

Ye Bihuang touched his nose and said, "Hey, that's good, but if they make mistakes, you can punish them hard. If they don't obey, come to me."

Su Yu put a large number of her sons up and down, and suddenly whispered, "Try to tell me, where did you get those nine girls? They are so beautiful. They are all like goblins. They are so attractive."

Ye Bihuang smiled and said, "It's stolen, believe it or not."

"Stealed." Su Yu stretched out her hand and was ready to pick Ye Bihuang's ear. "Good boy, you don't know anything when you are a mother, do you? You know how to do it."