Chapter 100 Screen Wars
At 5 p.m., the phone on the desk finally rang. Song Si stood up from the sofa, walked a few steps to the table, picked up the phone, and asked eagerly, "What is the audience rating?"
Zhang Duo also held his breath on the sofa and listened to the results on the phone. Unexpectedly, a very tired voice came from the other end of the phone and said, "How much else do I want to ask you?" How can I turn off your mobile phone?"
Because Shen Qing told Song Siwei before that he would be notified at about five o'clock, he opened his mouth and asked. After learning that it was Jin Yutang's call, Song Siwei picked up the mobile phone on his desk and found that he didn't know when it was turned off, so he said, "It's out of power. Haven't I been waiting for the result?" If we call and ask in advance, it seems that we have no confidence, but it's really worrying to wait like this!"
Jin Yutang smiled and said, "That's what I think, but even if we are not sure, we have to put up this shelf in front of Songjiang Satellite TV. OK, remember to let me know when you have a letter!" After saying that, I hung up the phone.
After Song Siwei hung up the phone, he sat down on the chair behind his desk, but his heart sank little by little. Jin Yutang called and just asked about the ratings without saying the progress in the capital. Obviously, it was very bad. He has been in the capital for almost a week, and the matter has not progressed, which shows that there is little hope for the adjustment of the schedule of Demi-Gods and Semi-Devils, which also dashed his expectations.
Song Siwei knocked on the table with his index finger and waited for the phone. The phone suddenly rang again, and Song Siwei picked it up and put it in his ear and said, "Hello, hello!"
Shen Qing's voice came from the other end of the phone and said, "I'm sorry, Mr. Song, I've kept you waiting for a long time!"
Song Siwei said with a smile, "Oh, it's okay. I didn't wait much!"
"Mr. Song is so generous that he deserves to be the boss of a big company!" Shen Qing complimented.
Song Siwei is so angry that he is about to scold his mother. What did he say in his heart? Hurry up and say it! But he asked kindly, "What is the rating?"
Shen Qing laughed and said, "The opening rating of Demi-Gods and Semi-Devils is 1.53%, and it has reached the golden program level. Congratulations, Mr. Song, the successful premiere of Demi-Gods and Semi-Devils!"
Song Siwei naturally knows the ratings of local satellite TV, and it is quite difficult for Demi-Gods and Semi-Devils to achieve a score of 1.5 in a very tricky afternoon and reach the golden level.
You should know that at this moment, in the prime time of CCTV, TV dramas can reach six or seven points at any time, and better TV series can reach ten points. The eight sets are relatively poor, and the ratings of the prime rate are about three points. The prime ratings of local satellite TV are usually about one point, and better TV series can reach two points.
Like the 100 million investment of Romance of the Three Kingdoms, the all-star lineup, if it is broadcast in one set, I'm afraid that the ratings of 14 or 5 points can be available. But when it comes to eight broadcasts, it can only get ten points of ratings, but it still temporarily won the viewing champion in 2001.
Compared with Romance of the Three Kingdoms, the ratings of Demi-Devils are six times worse, but Song Siwei is already satisfied. Since the preparation of Demi-Gods and Semi-Devils, he has experienced too many risks and hardships. To be honest, he has thought about the consequences of the failure of ratings countless times. Now it can reach 1.5, that is, it can recover costs and make profits, which is very successful in his opinion.
After Song Siwei hung up the phone, he smiled and said to Zhang Duo, "A Duo, 1.53%! It's five times the average afternoon rating!" After saying that, he picked up the phone and called Jin Yutang to report the good news!
Zhang Duo listened, but he felt very uncomfortable. He has no idea about the TV ratings, and he doesn't know how many ratings he has won in the 97th edition of Demi-Gods and Semi-Devils in his previous life! I just vaguely remember that I saw it on a website and said that it was at least 36 points! But now there is only 1.5, but how can he bear it!
Zhang Duo stood up and walked back and forth in the office, looking restless. Song Siwei leaned on the boss's chair and talked to Jin Yutang on the phone with a smile: "Yutang, "Tianlong Eight" has achieved a rating of 1.5! It's five times the ordinary afternoon gear! Ha ha! That's amazing! If this can be in the prime range, it may be six or seven points! Haha! Ah, I'm not putting pressure on you. Anyway, I'll do my best and listen to fate! Don't be too persistent!"
After Song Siwei's phone call, Zhang Duo said, "Mr. Song, what do you think of the ratings of Demi-Gods and Semi-Devils?"
Song Siwei restrained his smile and asked puzzledly, "It's okay!"
"No, I don't think it's enough!" Zhang Duo said with a straight face.
Song Siwei said earnestly, "Aduo, don't be too greedy. You know, it's amazing that Demi-Gods and Semi-Devils can achieve the current results! I know that because the time of publicity was close, you had the idea of competing with Romance of the Three Kingdoms! But the problem is that there is a big gap between us and the scale, *, network and platform of Sacred Heart Film and Television! Demi-Gods and Three Kingdoms are also much worse in terms of investment and actors, and they are not a heavyweight at all. Why do you have to compete? Isn't it good for everyone to make their own money?
Zhang Duo said, "Brother Song, you have your idea, and I have my idea. You usually do things from the perspective of the company's management, and your style is stable. In fact, I'm also thinking about the company. Demi-Gods and Semi-Devils is a very potential TV series, which is qualified to compete for the national audience championship. If it can become the national audience champion, the benefits and impact on our company are immeasurable!"
When Song Siwei saw that Zhang Duo seemed to have an idea, he asked, "What do you think? You might as well say it!"
Zhang Duo said, "I suggest that we sell the second round of broadcasting rights now, not to one or two TV stations alone, but to local satellite TV stations across the country, and let them start broadcasting now, which will certainly have a greater impact."
Zhang Duo said this because although he did not remember how many ratings the 97th edition of Demi-Gods and Semi-Devils had achieved, he knew that it had created a miracle that it was broadcast at the prime time on 18 provincial satellite TV stations in mainland China and 16 non-star channels at the same time. In the history of Chinese television, there has never been a precedent for 34 provincial TV stations to broadcast the same TV series at almost the same time.
This rare phenomenon in the history of TV appeared around the Spring Festival in 1999. No matter where at least one billion people are, as long as they turn on the TV, they can see the 97th edition of Demi-Gods and Semi-Devils. Cable TV viewers are "encircled" and "nowhere to escape." Qiao Feng, Duan Yu, Wang Yuyan... occupied one channel after another with overwhelming momentum. For a while, its ratings covered the whole country and parts of the Asia-Pacific region. It is no exaggeration to say that Demi-Gods and Semi-Devils can be seen everywhere.
When multiple satellite TV stations broadcast the same program, their coverage will inevitably cause cross-repetition. At that time, this phenomenon occurred because there was no satellite channel at the beginning, and programs broadcast by multiple TV stations could not be watched in the same place. At that time, any TV station's own program was far from filling the broadcast time. Therefore, TV stations use program exchange to solve this problem. TV series such as Desire and Shanghai Beach are exchanged and broadcast on many TV stations across the country.
When there are more and more satellite channels, multiple satellite channels broadcast the same program, and their coverage will inevitably overlap. The controversy over whether channel resources are wasted has emerged from various media, so the 97th edition of Demi-Gods and Semi-Devils will become a final sound. It is no longer possible for subsequent TV series to be broadcast on 34 provincial TV stations across the country at the same time like it.
That's what Zhang Duo made. It's already 01. It can be said that if he works hard, he may be able to reproduce the heroic posture of the 97th edition of Demi-Gods and Semi-Devils. If it is delayed for another year and a half, or three or five months, and the policy of the General Administration will change one day, * the regulation that a TV series can only be broadcast on four or five satellite channels at most, he will really have no chance.
The martial arts effect of the 97th edition of Demi-Gods and Semi-Devils is extremely excellent. Many martial arts dramas have been made in China before, but not many of them can be praised by the audience. All the kung fu in Demi-Gods and Semi-Devils have undergone special effects and transformed into invisible shapes. For example, the "Six-vein Sword" has six colors of light to satisfy the audience's visual experience. The audience would rather believe the lightning and thunderous "true lies" than look at the weak fists and embroidered legs.
And Zhang Duo's version of Demi-Gods and Semi-Devils has a martial arts effect that will surpass the 97 version. He believes that there is no reason for those local satellite TV and non-star channels across the country not to be moved after watching the martial arts effects of the first two episodes. Only in this way can he be sure to sell Demi-Gods and Semi-Devils to local satellite TV across the country.
"Romance of the Three Kingdoms" is broadcast on CCTV, although it can take advantage of the channel, but after all, it can't go against the sky. If "Tianlong Babu" is broadcast on local satellite TV across the country, the audience will turn on the TV full of Xiao Feng, Duan Yu and Wang Yuyan, and hear the songs of "Difficult Scriptures", who do you think will have greater influence? Who can become the annual ratings champion?
If you count the ratings of each satellite TV, the 34 satellite TVs add up to 34 points. If "Dragon Ove" can go to the prime time, its ratings will definitely be against the sky. At that time, the ten-point rating of "Romance of the Three Kingdoms" will not be worth mentioning.
Song Siwei thought for a long time, but said, "We only broadcast two episodes in the first round. It's okay to sell two rounds now, but it's not good to allow other satellite TV stations to broadcast now, right? The General Administration may have opinions. Even if the General Administration doesn't, Songjiang Satellite TV may not be willing to do it!"
Zhang Duo said with a smile, "Does the General Administration stipulate how long the difference between the first round of broadcast and the second round of broadcast?"
"This is not true. Your difference in one episode is also the difference between the first round and the second round, but the price will be much worse!"
Zhang Duo smiled and said, "That's over! Since there is no regulation by the General Administration, let's sell it like this. Although the price of the second round is a little lower, there are many TV stations! Songjiang Satellite TV will be affected a little, but it is also an investor. Are you afraid of making money? In this way, we not only guarantee the premiere of Songjiang Satellite TV, but also earn money from National Satellite TV, causing a sensation in ratings. Why not?
"So how many satellite TV and terrestrial channels are you sure to sell?" Song Siwei asked.
Zhang Duo thought for a moment and said with a serious face, "Conservative estimate, 30!"
Song Siwei thought about it, patted the table and shouted, "Okay, in that case, that's it." Let's give him a screen bombing. If he can really sell so much, 30 TV stations will broadcast it at the same time. Even if he invests 100 million in the Romance of the Three Kingdoms and the all-star lineup, he will be asked to break the halberd!"