Chapter 152 Have you planted vegetables today?

"Zhengfei, you're coming!" Wang Zhengfei walked into the backstage of the press conference, and Chen Long came forward enthusiastically.

"Sorry, I'm late!" Wang Zhengfei said a little apologetically.

"No, no!" Chen Long said enthusiastically. Come on, let me introduce you. This is my good friend, Liang Jiahui, and the beautiful Korean beauty, Kim Hee-sun!"

Everyone is a little curious about Wang Zhengfei. At such a young age, Wang Zhengfei can be so valued by Jackie Chan. This is the first time. You should know that Jackie Chan not only has a unique position in the Chinese circle, but also has considerable influence in Asia and even the world. If you are optimistic about Wang Zhengfei, how can there be no reason?

Wang Zhengfei came forward to know each other one by one. With Chen Long taking the lead, everyone naturally wants to give Wang Zhengfei face, and Wang Zhengfei's role in the crew is also very important. Although the money taken by screenwriters and screenwriters is not much, no one can underestimate him when it comes to status, especially when he is still the original author, although he has signed it. The contract, but if he is really dissatisfied, no one can change it except Chen Long and Tang Jili.

Wang Zhengfei did not stay in Xi'an for a long time. He only stayed in Xi'an for two days. In fact, Wang Zhengfei rushed back to Hengdian the next night. In Myth, Wang Zhengfei only guest starred as Zhang Liang. In order to take care of Wang Zhengfei's time, Wang Zhengfei was scheduled to shoot early the next morning. There were not many. The play was all finished in the morning, and then Wang Zhengfei flew back to Hengdian.

As soon as Wang Zhengfei returned to Hengdian, he began to work hard, and two months had passed in one minute and one second.

Two months is not long, and it is not short enough for a lot of things to happen. Wang Zhengfei has been shooting Fairy Sword for two months.

But there was a wave of crooked farms in the outside world. Wang Zhengfei shot an advertisement before, an advertisement about crooked farms.

Wang Zhengfei in the advertisement became a farmer, and then kept growing vegetables in a virtual environment. He turned around and asked with a smile, "Have you planted vegetables today?"

Wang Zhengfei said: Did you grow vegetables today? It instantly triggered a craze of growing vegetables.

This special advertisement specially shot by Wang Zhengfei for the crooked farm was broadcast on major TV stations across the country. Except for CCTV, which has conflicts with Wang Zhengfei, other major TV media have been broadcast.

Unlike in later generations, it is common for games to be advertised on TV, but at this time, it is still a very shocking thing to advertise games on TV.

In this era, TV has just been accepted by worried parents and is no longer regarded as a flood beast. Of course, one of the most important reasons is the rise of computers, but advertising on TV is still unacceptable to many parents.

Many parents called the TV station to strongly ask to stop the advertisement, but the TV station did not agree. It is now their big customer. They are referring to these customers' lives, and the audience is God, which is just a game of deceiving children. If you believe this, you will lose. Yes.

There are even many education experts who come out to say that it will affect the future of children.

In reality, Wang Zhengfei's advertisement can be said to have caused countless topics. After all, the department should broadcast the advertisement of online games on TV. Countless discussions are one after another. There are support for it. They think that this game is not as pornographic and violent as many games have, and in the big city. Many people in the city lack an understanding of this kind of thing. This game is still good, but there are also objections, believing that all games should be knocked down, and even once appeared on CCTV's focus interviews. In this era, focus interviews are still very popular, and there are all those who can focus interviews. It is the focus content in the near future, whether it is support or opposition, but everyone has to admit that this disguised advertising for the crooked farm. It is impossible for the public to know how long the advertisement of the crooked farm has been. Wang Zhengfei does not have the financial resources to spend all the advertisers, just to this extent. The advertisement has cost tens of millions of yuan. For the first time, Wang Zhengfei has a deep understanding of the saying that advertising is a gold-swallowing beast.

However, with this national discussion, a free and nationwide advertisement was made for the crooked farm in disguise.

In fact, Wang Zhengfei can't laugh or cry about these arguments. He really can't laugh or cry. He can't laugh or cry. The "Crooked Farm" game was designed according to the habits of netizens at the beginning. Unlike Renren.com, which focuses on college students, the "Crooked Farm" game was designed for white-collar workers from the beginning. First of all, white-collar workers generally sit in the office and work with computers. They have a lot of time and opportunities to contact the Internet and games, while college students without computers can only go to the Internet cafe to browse Renren. Second, the design of the "planting" game is simple and clear. It is not a high-intensity continuous surname game, and "planting vegetables" has a time interval surname and a flexible surname. This coincides with the working habit of white-collar workers. After dealing with the tedious work, click a few buttons, and they can clean up the fruits and vegetables.

He didn't think about taking students as the main force at all. His goal is those white-collar workers. In this era, the popularity of computers is not so high. Most of the people who surf the Internet are office workers, college students and high school students. The lowest is a small group of junior high school students, unlike Wang Zhengfei's later generations. It has become popular to the point that primary school students have a lot of Internet access, so it is completely that parents think too much.

But that doesn't mean that he wants to give up the market of students. After all, although students are not the main force, it is also a very large market. If you can do it well, you will be proud of yourself.

However, the current situation in China makes him have to consider that although the market potential of students is large, there is no way to transform this potential into consumption ability. This kind of growth and change can't be driven by Wang Zhengfei.

So the current goal is mainly the white-collar market. Unlike Renren.com, the white-collar audience of the crooked farm is richer, more time-consuming, and more enthusiastic about this kind of game, which can be said to be a natural customer.

Real life is sometimes very depressing, especially for young white-collar workers between the ages of 20 and 30, who like to relax in the virtual world and find things they can't get in reality. The vegetable growing in the crooked farm and some famous cars, pets, etc. satisfy their self-esteem, giving them psychological comfort and desire. This may be the reason why more people choose casual games. Although the vegetable growing in online games is virtual, it also contacts relatives and friends around them, all of which gives players a double body. That is, to face the pressure of reality and enjoy the happiness in the virtual world.

So Wang Zhengfei really wants to say that those parents think too much. Even if he has to face those students, can those students surf the Internet?

But those parents are also old-fashioned. It's okay to think that games are always harmful, but there is also the kind of tangled idea that games are always aimed at children.

Wang Zhengfei especially wants to say from the perspective of a game provider that he wants to make money. If he wants to make money, he must choose an audience. Obviously, there are more white-collar workers than students, and he has more money and more time. How to choose?

Of course, there are also games that will treat students as the main consumers, but it is not a crooked farm, and Wang Zhengfei is not so bad. Money is endless, and life does not bring death. There is no need to do such a thing that makes people poke the backbone. As for some students who are taken along, Wang Zhengfei can't help it. However, there is no way to say that the game is completely like a flood beast at this time.

Some things are useful if they are not explained, and this deep-rooted prejudice has always existed.

Compared with the twists and turns in reality, Crooked Farm can be said to have become popular on the Internet. Before the Crooked Farm was listed, Ruifeng has done a lot of work. All kinds of advertisements are not only on Renren.com, but also on Renren's blog, Ruifeng.com, and even in other On the portal, in addition to Tencent, there are also a lot of advertisements.

The money thrown on the Internet is no less than that in reality. Wang Zhengfei threw in tens of millions of dollars at once and carried out crazy advertisements on major websites. For a moment, Ruifeng's big money shocked the major giants on the Internet. It's not that they have never seen such a large amount of tens of millions of advertisements. Those large companies, especially foreign companies, often have tens of millions of advertising industries, but the problem is that this is a new company that has just been established less than a year ago. Coupled with tens of millions in reality, it is equivalent to throwing 20 million into advertising in one breath. Such a big hand, anyone who knows this All of the curtain companies take a breath of cold air. Such a large-scale advertising is absolutely unique in the network industry, because all the network companies that can take out so much money are quite influential types. They do not need to advertise at all. They themselves are a huge signboard.

(to be continued)