Chapter 306 Word of Mouth

Based on the good reputation of Chinese kung fu movies in Hollywood, Wang Zhengfei's "Qin Shi Ming Yue-Shang" has attracted the attention of many kung fu fans just after its appearance in the United States. Even if it is not Chinese, there are many kung fu fans of all ethnic groups in North America alone, and this kung fu film seems to be the only Chinese movie that can Things that can be taken out, other things, seem to have not been very good, or because of humanities and culture and other reasons, it has been difficult to get the mainstream recognition.

Coupled with the hard publicity of Lions Gate Pictures, this is a large investment rarely made by Lions Gate Pictures. Generally speaking, it uses tens of thousands of dollars to acquire some low-cost films, and most of these films are basically at a loss, that is, the profit is very small, and there is no need for publicity at all, even if there is publicity. The total cost of the film is only a few million dollars, and there is not so much budget for them to advertise.

And this film, there is no place for Lion Gate Pictures in the early stage. Although generally speaking, this kind of publicity is the joint responsibility of the producer and the distributor, and many times the producer is still responsible for the big head, but now Star Entertainment does not have any foundation in the United States, and it is really difficult for them to be responsible for publicity. And in theory, the publisher also needs to be responsible for publicity.

So in the end, it can only be done by Lions Gate Pictures, but for Lions Gate Pictures, it is also a good deal. Anyway, they don't need to pay for the shooting money, and they will never lose money. According to the proportion of shares, whether more or less, they generally won't suffer losses. Even if the box office results are not good, then stars In terms of entertainment, of course, they will only ask for ten percent, or even five percent of the box office dividends. They will never lose money, and even make a small amount. If the box office sells well, even if they give 40% to Star Entertainment, they can still say that they have made a lot of money. After all, they say it, it's actually a distribution company. Where they are paying money, they don't need to take action. In this way, they can occupy more than 10 percent of the dividends. Where can I find this kind of good thing? At that time, even if the dividend is 40% of the dividend is given to Xingchen Entertainment, the income is far beyond their imagination. It can be said to be full of money.

For both sides, it is a steady business, and how much money can be earned does not depend on the amount of dividend, but on whether the quality of "Qin Shi Ming Yue" is good enough to attract American audiences to enter the cinema, that is to say, success or failure is still on "Qin Shi Ming Yue - Shang" itself.

However, Lionsgate Pictures still has confidence in this. Having been an empty-glove white wolf for so many years, it naturally has its own experience. In particular, "Qin Shi Ming Yue-Shang" swept 200 million US dollars in the box office in Asia, which is already a miracle. The box office of more than 200 million US dollars, even in North America, can In order to squeeze into the top of the annual box office, not to mention this place in Asia, the only place in Asia can make Hollywood really like this is the Japanese, and although the Chinese market says that the Chinese market is more and more valued every year, but when I think about it, I feel a little bragging. The total box office in China is only more than 300 million US dollars every year, which is similar to the box office of Hollywood blockbusters. How can it be more and more valued?

Although the movies in each place are different, especially with obvious cultural characteristics, it is not decided. People in Lionsgate are still confident. If they don't even have this vision, just insert their own eyes.

The fact is that as Lionsgate Pictures thought at the beginning, "Qin Shi Mingyue-Shang" was immediately supported by a considerable number of Americans when it was released in the United States. Many Americans still like Chinese martial arts films.

Just by looking at the fact that Chen Long and others are actually doing well in the United States, especially Jet Li, when he was a gangster, there were even Hollywood bosses kneeling down and begging him, which can be seen.

However, most of the kung fu films are actually replaced by the appearance of the performer as a Chinese. In their bones, they are still Hollywood blockbusters, and most of them are accompanied by a white protagonists. Although they are not as dazzling as the Chinese protagonists, at least they occupy the position of the protagonist. The psychological advantages of his people of color can be seen everywhere.

There are no martial arts films from China, such as Ang Lee's Crouching Tiger, Hidden Dragon, but maybe foreigners can't see it. They think it is already very classical and Eastern, but in the eyes of the Chinese people, it is a typical film that caters to the aesthetics of Westerners. If it is exaggerated, it doesn't make sense, let alone The previous "Wuji" and "Night Banquet" carried this to a ridiculous level, moving the struggle of small countries and widows in the West to China, and put a layer of Chinese skin on it as a magic blockbuster, but it can't be used to fool the Chinese people, and it's more than enough to fool those foreigners.

And "Qin Shi Mingyue-Shang" is different. It is a completely authentic Chinese domestic film. There is no foreign Hollywood-style narration and pure Chinese style. This is also the reason why Wang Zhengfei did not have much confidence at the beginning. It is too Chinese. It is expected that China and even East Asia will be very popular. But I'm not sure if I can win the favor of Americans in the United States.

Although Americans claim to like martial arts movies very much, first of all, they should be in line with their aesthetics. It's like that although many Chinese people like to watch Hollywood blockbusters, they are actually just watching a stunt. They are really speechless about the plot of Americans. They are basically a model, that is, brain-damaged Americans. Today, the earth is saved again, and tomorrow we have to continue to save, as if the world will be destroyed without the Americans.

However, Wang Zhengfei still underestimated the American obsession with Chinese martial arts films. Although Wang Zhengfei's work, a director with almost no popularity in the United States, he quickly gained widespread love.

In just one month, the box office in North America exceeded 100 million, and the strong trend even crushed several blockbusters that were released at about the time, and even won the box office championship for a week before being kicked out.

This is unique in the history of Chinese movies, and it is rare for foreign films to be the box office champion in Hollywood, even if it refers to the box office champion for a week.

I couldn't help but arouse the exclamations of countless American filmmakers. You know, it is impossible for these proud Americans to admit this fact.

And "Qin Shi Ming Yue" has achieved such good results in a serious summer season. Under the circumstances of strong hands, it can defeat "Mission Impossible" and "Da Vinci Code" and other blockbusters to win the box office championship. At that time, it was only a flash in the pan, but Yes, I didn't expect it to last for eight days until the ninth day, when I was driven down by Superman, but I still held the top three.

"This is an oriental miracle, beautiful Chinese scenery, gorgeous stunts, and ups and downs of the story, which finally created this miracle!"

"China's stunt technology is really amazing. Even if it is not as good as Hollywood's, it won't be much worse!"

"An amazing era, an amazing story, when our ancestors were still complacent about the war of hundreds of people, there has been a battle of millions of people on the land of ancient China, a mysterious country!"

"This is a story that happened in that country called Qin. This is an oriental adventure story. After watching enough of the collision of steel on muscles, you can see the story of such a pure Eastern way, a story of the growth of a rebel army!"

"...God, to be honest, it's hard to believe that the stunt technology made with millions of dollars is not inferior to most Hollywood blockbusters. It is said that the total cost of this beautiful story is only more than 10 million dollars, and the Chinese use such a low incredible cost. We have made such a film that is no worse than our Hollywood blockbusters, and have our directors eaten shit? Those big-name stars have enough money to make two or two such movies, which once again reflects the inflated cost of Hollywood movies. The stars we hire with the highest salary in the world actually do not match their performance very well. I'm not blaming the unqualified performance of the big stars, but at least many of the performances are not worthy of the highest value in the world. The soaring cost of shooting is not only the reason for the soaring prices, but also the cost of these superstars is also a very important reason. Maybe many people will say that the soaring cost has anything to do with ordinary people, but the fact Yes, this year's movie tickets are an average of $0.34 higher than last year. Even if the total box office this year is higher than last year, I won't be surprised. The ticket price is here to change the decline in box office years since 2004. I think raising the ticket price is just a way to treat the symptoms rather than the root causes..."

All kinds of comments on "Qin Shi Ming Yue - Shang" have been released one after another. Some of them praise and marvel at "Qin Shi Ming Yue - Shang", as if this is a particularly great thing. If this is a Hollywood blockbuster, this result can only be regarded as good, but In fact, it is true that a foreign film is still from China, and it was obtained at such a low cost.

Of course, there are also people who make a big fuss about the current situation in Hollywood by taking advantage of the things of "Qin Shi Ming Yue-Shang".

There are many people shouting about the rise of Chinese films, and Chinese films have invaded Hollywood, hoping to gain public attention and expand popularity and sales.

(to be continued)