Chapter 356 Ruifeng Game Company

"What doesn't have much technical advantage is their fatal defect, and what we have is what they have to compromise, that is, the market!" Wang Zhengfei said confidently.

It is not without reason why Wang Zhengfei has such self-confidence. That is, he has 350 million crooked users, as well as Renren users, Renren blog users, and Ruifeng users who have almost controlled 60% or 70% of Chinese netizens. As long as he has the intention to promote, even now, he wants to reproduce the " The grand event of the game Legend is not impossible, even if the game Legend is now a rough and typical game for most people.

In fact, DNF was able to achieve the brilliant achievement of more than 100 million registered users in a short time. In addition to DNF, which does have a fairly playable surname, the most important reason is that it has Tencent, a huge platform. At that time, when Tencent promoted DNF, it had the influence of the platform. Under the current crookedness, of course, if compared with Ruifeng Technology, which has four subsidiaries, there is naturally a big gap. Wang Zhengfei, who has a stronger promotion platform than Tencent in his previous life, naturally has this kind of self-confidence.

Why was Tencent arrogant in his previous life? Isn't it because of his customer base, because he had enough customer base, and he kidnapped all his customers into his carriage and crushed all his opponents.

The current Ruifeng is similar to Tencent in the previous life. Wang Zhengfei only needs to copy Tencent's strategy in the previous life. He crushes as much as he crushes and suppresses them. Before the absolute strength, all the actions of the car are floating clouds.

Wang Zhengfei has a deep understanding of this. Before, Renren met the powerful Tencent QQ at the beginning, not to mention the pressure in his heart. The company was full of panic. He was afraid that when he woke up tomorrow, he would hear the news of the company's collapse. The pressure in his heart could be imagined. Basically, he didn't Renren.com. Although Renren.com had a good development momentum at that time, compared with Tencent, it was really like elephants and ants. It doesn't have a comparable surname at all. The ending that everyone can imagine must be Renren.com finally raised a white flag to surrender. In fact, such a thing has not happened once or twice, but no one has I thought that in the end, Renren.com would win a complete victory, and Ruifeng Technology also took advantage of the victory to fight back, put its tentacles into the field of Tencent's forbidden instant messaging software, and successfully overturned Tencent to the ground.

But in fact, it looks relaxed. It seems that Tencent has been overturned all the way, but in fact, this is not the case. There is no comparable surname in the whole process, and there is no surname to learn from, because all this comes from Wang Zhengfei's future advantage, so he takes the initiative step by step and Tencent Take the lead, step by step, turn Tencent around, and surpass Tencent in the last move.

However, this is only suitable for Wang Zhengfei, who has a future. No one else is suitable. He has the only surname, and I have never seen any company in the previous life that jumped the frame positively. Tencent succeeded in the end. In the end, it must be a failure, and many of them were crushed to death.

Therefore, by now, Ruifeng Technology can still initially have the powerful posture of God blocking and killing God, and Buddha blocking and killing Buddha.

"As long as the market is in our hands, he can't find the palm!" Wang Zhengfei said with a smile that he was not prepared to come over this negotiation. It was not necessary. In his opinion, it was stable, and even if it failed, it would not affect too much. After all, the game development team of Ruifeng Technology did not make a living.

Now the business of several subsidiaries of Ruifeng Technology has become saturated. The following is to make steady progress. Therefore, Wang Zhengfei decided to open up a new market direction, and finally chose the direction of the game.

In 2005, the market environment and competition pattern of China's online games were unprecedentedly fierce. Online game products were released at an average of more than 20 units per month. By the end of 2005, there were more than 200 products on the market, but less than 10% of them were truly profitable. On the other hand, the overall market share of online games is still growing rapidly, and the profits are still rich. At the same time, the traditional profit model point card model has been impacted by the new model, that is, free game time and value-added charges, and the online game industry is still under pressure from society. However, it is undeniable that the game industry is still a sunrise industry, especially the market for online games.

Online games have shown a certain profit potential and broad space for development. Therefore, online companies that are worried about cash revenue have coincidentally focused on online games and taken practical actions. The number of game developers and operators has soared, and the online game market has become a new focus of China's software and network industry overnight, and has also become the latest profitable service project in the domestic IT industry and Internet industry.

In the first half of 2006 alone, the total profit of the online game industry has exceeded 4 billion, which can be said to be a very big cake. Among them, role-playing online games account for more than 90%. The growth of the large-scale role-playing online game market mainly benefits from several classic large-playing games of mainstream manufacturers. The growth of online games, such as the grand "Legend" series, NetEase's "Journey to the West" series, World of Warcraft in the ninth city and Journey of Shanghai Zhengtu Company, etc.

Especially World of Warcraft. Last year, World of Warcraft landed in China and indisputably became a symbol of the whole industry. After the unprecedented success of World of Warcraft, it quickly promoted the comprehensive upgrade of the machine configuration of Internet cafes, inspired the Chinese online game market, and entered some high-end online game works for the next stage. The market provides hardware security for the first time, triggering the "online game follow-up effect" similar to "Hollywood blockbusters"; it has changed Chinese players' understanding of the game and improved the game taste of most players.

In the past, those terrible games could be mixed in China. I have to say that the main reason is that I have never seen them. I have never seen awesome games. Now World of Warcraft suddenly appears, which suddenly shows the way to countless players.

And Wang Zhengfei has always wanted to get involved in the online game market, but he has never known how to do it. Last year, Warcraft's quarterly average revenue was more than 100 million. No company was not moved, and Wang Zhengfei also accelerated his actions, including the farm series, and "Killing of the Three Kingdoms" is a typical example of this. With the strong performance of these games, Ruifeng Technology occupied half of the leisure games in one fell swoop. Until the results calculated in the middle of this year, from June 2005 to June 2006, Ruifeng Technology occupied 54 percent of the casual game market with an annual income of 800 million yuan. Jiuyou's "Jin Dance Troupe", "Jin Orchestra", the grand "Bubble Hall", "Adventure Island" and a series of casual games were put down.

Among them, Killers of the Three Kingdoms has become popular in the Greater China area and has become the most popular casual game. The previous farm series games have also led waves of frenzy. 'Stealing vegetables' and 'planting vegetables' have set off a new concept.

After sweeping the casual online game market, Wang Zhengfei naturally looked at the role-playing game market, which was several times larger than the casual game market. Wang Zhengfei was determined to step in and never let the opportunity slip away from his eyes. However, obviously, if you want to rely on your own development, it's not impossible, it's just a waste of money. Time is enough to make people feel pain.

Therefore, acting as a game is the best choice. If it is an ordinary company at this time, it is inevitable that there will be some clues, because there are too many directions to choose at this time. Basically, it can be said to be dazzling, but it is not difficult for Wang Zhengfei. There are so many games in China in the previous life. , big waves, what is boutique, what is garbage, what can be accepted, what is unacceptable, so from the beginning, his purpose was very clear, and he went directly to DNF, which has hundreds of millions of registered players.

Of course, the best choice in Wang Zhengfei's heart is actually World of Warcraft. This online game version of Warcraft launched by Blizzard has attracted the attention of countless players from the beginning.

Blizzard is a myth of the game industry, creating an unprecedented classic in 10 years. Its success has many mysteries, but it is obvious to all that in the game industry, the production of authoritative works has always been Blizzard's signature. Blizzard's business strategy is to make brands, not to speculate in famous brands. Famous brands are not equal to brands. The reason is very simple. Famous brands are just familiar faces, and brands are the real recognition of players!

For the sake of quality, although they repeatedly bounced tickets, they were not scolded. Instead, they became a typical benchmark in the industry and were sought after by countless people.

Wang Zhengfei was also an old player of World of Warcraft in his previous life. Naturally, he hoped to represent World of Warcraft. However, when he could start negotiations at that time, Ruifeng Technology's career had just started, and he had no energy to take care of the game at all. Even at that time, Wang Zhengfei's ambition was not so big, only limited to Renren.com. Well, when Ruifeng Technology overcame Tencent's pressure and successfully overwhelmed Tencent and freed its hands to pay attention to this area, World of Warcraft had been taken down by nine cities, which has always been a pity for Wang Zhengfei. However, Wang Zhengfei knew that there would be another opportunity in two years. At that time, the agency of World of Warcraft would be It flowed out of Jiucheng. At that time, it was still unknown who the flowers were. Wang Zhengfei said that he would not fight for it with all his strength.

Since we plan to count the game as the fifth field of Ruifeng Technology's full development in the future, it is imperative to establish a new subsidiary, Ruifeng Games.

(to be continued)