Chapter 383 The outstanding bird for the welfare of the industry

It's nothing to watch a movie and win a big prize. In fact, such a promotion method has been rotten for a long time. I don't know how many people have used such a trick. There is nothing new, but the problem is that in terms of the previous ethereal promotion that can't be separated from true or false, this time it's much simpler. As long as you can show evidence, you can get a grand prize of 1,000 yuan, and there is no upper limit. It won't be said that only ten people will be rewarded in the end. Doesn't it mean that they all have a chance, and they can all get the 1,000 people.

But in fact, it's not so easy. It's so simple to get 1,000 yuan. It seems that it's not small. In fact, the effect of deterrence is more, because it's definitely not only those netizens who get the news. Those cinemas will definitely get the news. I'm afraid it won't be so easy to catch their braids at that time. At that time, there will only be a few people who will appear stupidly, and these are also the targets of Gao Yan's attack.

In fact, there are not many people who will have the opportunity to get this thousand yuan at that time. Otherwise, even if they are so rich as Star Entertainment, they will not be able to stand it.

However, this also leads to a concept of box office stealing. Box office stealing is actually such an act that existed a long time ago, but it has eased after the adoption of computer sales in the new century, but it has become rampant in recent years, and many production parties can't do anything at all. Even if they don't use this kind of tampering with the ticket. It's fair and upright at the box office, but if they sell movie tickets at a normal price and finally quote a preferential price, a discounted price, it's too tricky. Even if you send someone to check it, it's useless. They say that they are all family members who come to support the show. If you have anything to say, it's useless if you can't catch the pain.

If they don't have the strength of the Chinese film, it is difficult to catch the painful feet and get reasonable compensation, but it takes a long time. They can shoot a few more films in this time, and the small strength is not that ability. The wasted money in this is estimated to make them make their movies. It is difficult to have reasonable compensation even if the money is lost, and there is no intention to pursue it. In the end, it can only be reconciled in private.

But now that there is such a rich and powerful company as Star Entertainment, everything is naturally different.

The outside world's understanding of stealing the box office is not very high, but that's nothing. Anyway, they only know that there is a good thing this time. Originally, watching a movie is a leisure activity, but if you can get some benefits and bonuses in this leisure activity, it will be great.

For Star Entertainment, the cinema is very gnashing of teeth, but there is nothing we can do. These things should not have been mentioned on the face, but who let the opponent never followed the so-called rules of Star Entertainment? The last pirated door incident made many cinemas worse. In the face of Chen Entertainment, several cinemas were forced to sign the alliance under the city, and even two were directly annexed by the Star Cinema Line.

There is nothing to say about such an opponent. After all, I provoked him. In the end, I could only grit my teeth and shout, madman, and in the end it was just like this.

A madman is already a headache. If he is still a powerful madman, it is not a headache. If this powerful madman is still reasonable and slaps you, he can only admit that he is unlucky, then it is really not a headache, but an egg pain!

Who let you mess with him? This sentence has all the true meaning. You can't refute it. If you want to ask this madman why he is crazy, there is only one reason. Why do you provoke him?

But they are also inexplicable. Everyone does this. It's not just you who have been stolen from the box office. Why don't others react so much?

But in fact, it's not that they don't respond, but that their strength is not strong enough, so they are numb. Only Star Entertainment is strong enough and willing to resist.

However, this time, all major film companies are on the side of Star Entertainment. They are also suffering from the pain of stealing the box office of cinemas. 30% of the box office, how much is this? Although it is impossible to be the same as "Qin Shi Ming Yue", the box office has been stolen as many as hundreds of millions, but it is also a lot.

You know, now the name of Star Entertainment is so loud. In addition to super-level movies such as "Qin Shi Ming Yue", there are also a number of films with strong box office reputation to support it. Star production must be a boutique. In the eyes of outsiders, it is just a boasting slogan, but in the industry. People don't seem to be like this. At present, in the film industry, only in the mainland, there are only five directors in the 100 million-yuan director club, and among them, Star Entertainment, a company that has been established for a few years, occupies two positions. It can be seen that the strength of Star Entertainment is not as strong as Wang Zhengfei's later generations, although only It's only a few years away, but now the box office is more than 100 million yuan is just a luxury. Except for Wang Zhengfei, no one dares to say that the box office of their films can easily be more than 100 million yuan.

Before Wang Zhengfei traveled through time, Zhang Huaxun became directors with "Mysterious Buddha", Yu Benzheng with "Life and Death Choice", Zhang Yimou with "Heroes", Feng Xiaogang with "No Thieves in the World" and Chen Kaige with "No Extreme". Among them, Feng Xiaogang started from "No Thieves in the World" and shot six works at the box office. With more than 100 million yuan, Zhang Yimou followed with five units. In the following two years, this lineup expanded rapidly, and in 2009 alone, the number of members of "billion-yuan households" increased to 11. With the box office of Chinese films such as "My Own Swordsman" and "Love to the End" exceeded 100 million at the box office, directors Shang Jing and Zhang Yibai also officially entered the "100 million yuan club". According to statistics, at present, the box office of 17 directors in mainland China has successfully exceeded 100 million. In addition, the directors in Hong Kong and Taiwan, who are co-directed, have 35 billion households.

At that time, it can be said that "100 million households" had flooded and was worthless, especially when Jiang Wen's "Let the Bullets Fly" came out, which immediately stimulated the directors' ambition and appetite.

The pursuit of 100 million yuan is no longer exciting. If you want to enter the "100 million dollar club", although its artistic ideas and metaphor skills are all epoch-making, the stronger and more real stimulus of "Let the Bullets Fly" lies in the number: the box office of more than 700 million yuan makes it the first to achieve the goal of "100 million dollars". Chinese film.

And now, although there is no Jiang Wen, the appearance of Wang Zhengfei has stimulated those directors in advance. However, in this era, more than 100 million is a very gratifying thing. Wang Zhengfei has already passed the 1 billion yuan mark, and even the global box office has directly exceeded 5 billion super perverts. Zhengfei's record is not bad in China. Counting the global box office, it is estimated that you can't even see the taillights in 20 or 30 years.

But this does not mean how optimistic Chinese films are. China produced more than 400 films last year, and only less than a quarter of them can be released, and less than 20% of these less than 100 films are profitable. On the one hand, there are super films such as "Qin Shi Ming Yue" that have grossed one billion yuan at the box office, and there are also movies that have invested tens of millions of yuan, which are only hundreds of thousands of box office.

Today's film companies are generally a blockbuster movie to fill the holes brought by a few popular movies, but only Star Entertainment makes money, and it is a lot of money. It is said that it is produced by Xingchen, and it must be a boutique. It's not that Grandma Wang sells melons and boasts, but it's just a fact. The general public doesn't know, isn't it? They don't know yet.

It is also because the film market is struggling now, so they are naturally on the side of Star Entertainment. You should know that the stolen box office is more than 30%. If these box offices are made up, how many movies will go from the ranks of loss-making movies to the ranks of guaranteed movies, and how many movies will go from capital preservation. From the ranks of movies to the ranks of profitable movies, this can change the fate of many people and promote the development of Chinese films. Some people may not think so, but just from the preservation of movies to the profit movies, more than a dozen directors can be saved every year, because movies will continue to invest in movies only when they make money. You, how many more outstanding directors can emerge in these years is definitely not a small number, and no one can ignore these profits.

Suddenly, the bosses of those film companies found that although Star Entertainment seems to be reckless every time, it has actually made considerable contributions to the improvement of the Chinese film environment. If there is any outstanding contribution award, it can be awarded to Wang Zhengfei and Gao Yan.

Just like the previous crackdown on piracy, Gao Yan just wanted to protect himself and warn monkeys, but the final effect is that in addition to those pirated movies that dare not move the stars, there is also a lingering lingering fear for other pirated movies. I can't help but not have the previous step by step. This is just this point. How much benefits have been won for them.

And now it is the same. Even if Gao Yan can only care about himself, as long as those cinemas are a little afraid and no longer be so rampant, they can earn more than one billion yuan this year, and even if they share it equally, it will definitely be a lot.

It can be said that this time, Star Entertainment has become a leader to seek benefits for the whole industry. Can those shrewd bosses not see such an opportunity and immediately speak out to help.

"Now it is necessary to rectify the increasingly bad atmosphere in the industry. Otherwise, whether we should develop or not, whether Chinese films should develop, and we must stick to the right thing to the end!" The boss of Huayi took the lead in the trouble and made it clear that Che Ma supported Star Entertainment.

(to be continued)