Chapter 425 The Land of the City

Is the North * Beijing Third Ring Road a remote suburb? Su Cheng felt that he had a say. He was afraid that what Zhang Chao said was too outrageous, so he said repeatedly, "Just the Third Ring Road, don't do things like demolition, and don't deal directly with the factory. You should learn the way foreign-funded enterprises buy and sell real estate. It should be reasonable and legal, and take land from the government with complete procedures, otherwise you would rather not.

The way for foreign-funded enterprises to buy and sell commerce in China is to let the government demolish it and then buy it from the government, because commercial real estate is mostly in densely populated areas, and the demolition work is very complicated both at home and abroad. Multinational companies have experienced a lot of things that have lost tens of millions in 10 years for a deadlock for a nail household, and domestic companies will also experience more and more.

If it is handed over to the government or other companies for demolition, although it will cost a little more money, it is not a little less risk and trouble. Judging from the land transfer fee in 1993, the so-called expensive ones are really expensive.

Zhang Chao understood and said, "Just like Pudong? Ask the government to organize special companies for demolition and land leveling? Well, this is really good. I'm afraid that the local government will not agree. If it only solves the survival problem of one or two factories, I'm afraid the local government will not make great efforts.

Li Lin also followed: "If the land is vacant and does not make factories or develop real estate, I'm afraid the government is unwilling. If they come forward to be bad people, they may ruin the relationship.

"This is also a problem." Su Cheng had long wanted to set up an investment company, but buying land was an inspiration and was not well considered. After a moment of hesitation, he said, "Then use it for business. How about the supermarket?"

"Do you want to be a supermarket in the Third Ring Road? It's too remote." Zhang Chao looked like an old Beijinger and said, "The Second Ring Road is the inner city of Beijing. The streets and markets are inside, and people also live in it. For the Third Ring Road, I don't think there will be any good business prospects in five years, and supermarkets are easy to overstock goods.

With that, Zhang Chao said with great memories: "My aunt married to Guang'anmen Street in those years. Behind the house facing the street, there are farmers' vegetable gardens and ancestral graves. In recent years, they have moved some, and I heard that there are still some left. I don't think it's far to make a factory in Sanhuan. If you want to do business, it's better to do it in another ten or eight years.

The pace of urban expansion is not achieved overnight. Five years later, it will only be 1998. The housing prices in Beijing are still within the category that normal people can buy. Zhongguancun is still a suburb outside the Third Ring Road... If it is used as a supermarket, the purchasing power is indeed a problem. Instead of doing it now, it is better to do it in five years or ten years.

From the point of view of 1992, Zhang Chao's words are no problem. Su Cheng nodded and agreed, and then thought of the future red star Macalline. They were developed by building a furniture city to buy land. Almost all the profits of the main business were given to the bank as interest, but the value-added of real estate became a means of the company's value-added. In this way, he said, "Then do something else. You Is there a future for decorating the city or something?

Zhang Chao and Li Lin looked at each other, and Li Lin whispered, "Su Dong, I haven't done the decoration. I bought the furniture in the city center. It's not too troublesome to bring such a big thing in from outside the city."

Su Cheng looked out of the window silently. The sun was very bright and the clouds were very white. Sure enough, the Second Ring Road was a good day for the North * capital.

In another 20 years, several people bought things on the Second Ring Road and Third Ring Road, which were shipped inside, which were all pulled out.

The three of them think about each other, and they are all thinking.

In a moment, Zhang Chao suddenly patted his thigh and said, "How about a hotel?"

"What do you say?"

"I often have meetings. If I suddenly decide to go to a city, I often can't find a hotel. If I don't book the conference room two days in advance, I definitely won't have it. To build a more distant hotel, as long as it has characteristics and is well repaired, everyone will not care about the distance. In cities such as Beijing, Shanghai and Guangzhou, there are many business activities. Our company has a hostel with a headquarters. If it is not like this, we have to book hotels all year round. Otherwise, suppliers from other places will come and often look for I don't have a place to live." Zhang Chao said happily, "The Beijing Xiangshan Hotel is so far away that we can't book a room 10 days in advance. We choose the location from the Second Ring Road to the Third Ring Road. As long as the design is good enough, the local government will definitely be willing to cooperate. This is very beneficial to local development. I dare to say that more than half of the "

Hotels are also subject to tax. In the 1990s, high-end hotels paid more taxes than large state-owned enterprises. Moreover, high-end hotels are very meaningful for improving the urban value of the place. There is a big difference between a city, whether there is a five-star hotel, a four-star hotel, and whether there is a Hilton and Kempinski. Dubai and Abu Dhabi are good examples. The so-called seven-star sailing hotel and the eight-star Emirates Palace Hotel have invisibly improved the reputation of the two cities, so that people who have never been there know that these two cities must be bustling metropolises.

On the other hand, from the late 1980s to the mid-1990s, it was the first golden period for China's hotel industry. Government meetings and business negotiations everywhere filled hotels and inns in major cities. It was also at this time that almost every government bureau prepared to build a hostel.

As Zhang Chao said, he didn't have his own guest house. There were temporary guests from other places, and he couldn't find a place to stay at all.

In the late 1980s, this kind of tense situation of hotel rooms was mainly concentrated in high-end hotels. In the early 1990s, it expanded to ordinary hotels. Domestic tourism, which had just begun to appear, further promoted the development of the industry.

When Sucheng went to other places before, he could still feel this situation. With the development of Dahua, he is now leaving for other places. Local companies and governments often rush to entertain. Naturally, he is not as impressed as Zhang Chao, who often travels and holds meetings.

Despite this, Su Cheng praised: "It's okay to be a hotel, but we can't do it on our own."

"Are you looking for a partnership?"

Sucheng thought and said, "We will make two brands in advance. One brand is a high-end luxury hotel, based on a four-star hotel, covering an area of more than 500 mu, preferably 1,000 mu. The second brand is a budget hotel, based on a two-star hotel, covering an area of more than 50 mu, preferably 100 mu. For high-end luxury hotels, try to see if you can buy a brand from abroad, or a joint venture. However, the land should be purchased by Dahua Industry and fully owned, which is not negotiable.

Zhang Chao nodded repeatedly and said, "The first is to invest in land, and then the hotel. What do you think? Every time we make a luxury hotel in the same area, we build a second brand of economy hotel. However, I think 50 mu is a little small. It is very difficult to find 1,000 mu of land in the city, and it is very simple to find 100 mu.

"You can buy as much as you can." Su Cheng's words are full of pride.

At this time, Zhang Chao realized the difference and hurriedly asked, "How much are you going to inject into Dahua Investment?"

"300 million yuan in advance. I'm going to prepare another $100 million to buy a foreign hotel company. If there are many cities discussed, I think it won't be a problem to add another 300 million yuan. This is more than 1 billion yuan. It is naturally not worth mentioning in the middle of investment banks on Wall Street. In China, there is no doubt that it is a big crocodile.

Zhang Chao opened his mouth and was tongue-tied. He didn't expect it to be such a big project. 1 billion yuan may not be able to buy a central enterprise, but now China's central enterprises are absolutely not much able to take out 1 billion yuan.

He couldn't help saying, "Why don't we make an evaluation first... Our strategy department also makes a plan."

"Evaluation and planning can be done. Let's aim at land purchase. Of course, it's good to have additional profits. It doesn't matter if you don't have it. In addition, the land is not limited to Beijing, Shanghai and Guangzhou, and the provincial capitals and cities with separate plans can be taken into account..." People with oil fields in Sucheng, plus Shanghai Cang Petrochemical Base, the cash flow is as abundant as the Yellow River and Yangtze River. In particular, although the annual output of 800,000 tons of ethylene has not reached the maximum output, 600,000 tons of ethylene per year can create a profit of nearly 10 million yuan and tens of millions of yuan of output value every day. There are also unfinished oil refineries, as well as large methanol, which are all cash cows.

According to the value of the land in 1993, there is no problem for Sucheng to buy a piece of land every day. If it hadn't been for the LNG ship and two gold-swallowing monsters in Dahua Laboratory waiting behind, Sucheng would have the confidence to sweep away the suburban land of Beijing or Shanghai. According to the experience of 10 or 20 years later, real estate may earn more money than making LNG ships.

At this time, he can understand why other Chinese businessmen prefer to do business rather than industry.

It's too easy to make money in business.

Especially after the first bucket of gold, it is really snowballing.

However, Su City has set up a target, which will not be easily shaken. There is no doubt about the stability of industry, and the stability of heavy industry is unparalleled.

The Dahua Shipping Industry, which has built LNG ships, will be the pearl of China's industry. I'm afraid that Dahua, who sweeps away the land in the suburbs of Beijing or Shanghai, will become the target of public criticism.

Industry is an industry that can generate influence. Real estate can also do it, but hoarding land and houses is not.

Su Cheng made a decision. Zhang Chao didn't say much and said, "As an investment company, the group's talent reserve is quite insufficient. I want to dig a few people."

The reason why it is poaching people instead of recruiting people is that Dahua does not have the foundation of an investment company. Only by finding core members can it expand recruitment on this basis.

Su Cheng agreed and asked Li Lin to set up a special department to be responsible for this matter. No matter where you do hotels and buy land, dealing with city managers is a course that can never be taken lightly.

......RS