Chapter 589 Large and Small Booths

The flight time from Beijing to Paris takes only ten hours. When the representatives of the Chinese exhibition group arrived at Charles de Gaulle Airport, everyone was exhausted. Except for a few people who could insist on visiting, most of the rested early.

The next morning, the Chinese embassy sent a bus to send all the representatives to the venue.

In the car, everyone was jubilant. After finally broke through the primary election, he sat next to Su Cheng with Lai Wen'ang of Huainan Iron and Steel Group. He spoke loudly and laughed loudly, feeling quite complacent. In their opinion, their task has basically been completed, and the next step should be to enjoy the process of success. In the end, it is inevitable to enjoy the fruits of victory.

This is also a consistent feature of Chinese-style exhibitions - the focus is on participation. As for the result, it is often determined by the status at the time of participation. You can have outstanding small enterprises, but you can't let all central enterprises and large state-owned enterprises go aside.

Even if it comes to foreign exhibitions, state-owned capital will not be fundamentally different. Domestic institutions will naturally use their review methods to replace the review methods of foreign institutions, so that the latter can only be used as a reference.

Because it is an industrial equipment exhibition, the venue is very large and built very remote. When you get to the place, you can see towering cranes and mining trucks with larger wheels, such as gantry cranes, electric furnaces and other super-large equipment, which can also be seen from afar.

"These guys, do you really ship the equipment to France?" Lai Wenang stared at these steel beasts, such as the crane arm, the skeleton of the gantry crane, etc., which are not disassembled. Therefore, the freight of this kind of equipment has always been cheap. If it is sold, it is okay. If it can't be sold and then shipped back, private enterprises may regard it as operating

Gao Gang became familiar with him on the road and said with a smile, "Those are the equipment of multinational companies. If they participate in an exhibition, it is estimated that they can get a lot of orders."

"As long as we sell one, all the costs will be collected. If we sell five, it will be enough for us to eat." The representative of Minmetals, who is also a central enterprise, sighed that the profit of machinery and equipment has always been very good, and the profit of exporting abroad is even better. However, in the 1990s, not many Chinese machinery and equipment companies could export foreign exchange, and even fewer could export to Europe.

Gao Gang laughed twice and said, "If Minmetals gets the order, don't buy it from our Shougang."

"Of course, you also need to sell it cheaper."

"If you want to buy cheap ones from our Huaigang, you can use low-demanding steel plates to reduce costs, right?"

"It's easy to say, the steel of the accessories is bought from Huaigang." The representative of Minmetals laughed.

A group of people are very happy, as if they have seen a bright road. If the exhibition that Mr. Fei attaches great importance to get a good start, he may really become a celebrity in the state-owned enterprise system.

Shen Feng ran before and after logistics, and said with a smile, "Foreign manufacturers may not always get orders. Although they have shipped the equipment to France, what should be shipped back still needs to be shipped back."

"It's a waste."

"No, this is the marketing cost. Private enterprises like to do this, Mr. Su, you also have marketing costs, right? Gao Gang couldn't help provoking. Shougang and he were almost thrown out of the exhibition group. In order to keep his position, he was exhausted from the general manager to the commissioner in charge of this matter. Gao Gang himself almost got a punishment. When he came out this time, he came out more or less with the taste of atonement. Naturally, he would .

Su Cheng, who was walking at the end of the team, shook his legs and said simply, "Of course there is."

Gao Gang immediately asked, "How much is your marketing cost?" If you want me to say, most of this money is wasted. Just like those who are engaged in procurement, those who do marketing should first put half of the money in their own pockets..."

"Just manage it strictly."

"Oh, how can Dahua Industry strictly manage and save money?" Gao Gang is quite ironic.

"Simply put, evaluate the results first, and then do process control when the price and expectations are in line." When standing with state-owned enterprises, Su Cheng became unyalent.

Gao Gang didn't expect that Su Cheng really answered seriously. He was stunned for a moment and said, "Even so, I can't prevent the people below from doing anything. If you want me to say, it's better to hand over the marketing to the dealer below..."

Iron and steel enterprises have always been strong enterprises. Because they pursue scale and sell steel, their marketing needs are very weak. Even in years of economic downturn, they rarely adopt marketing measures. Although Gao Gang deliberately belittled Dahua Industry, he did speak out of his own experience.

Su Cheng didn't like this almost rotten and stubborn business model, and said, "If you can't keep up with the times, you will be eliminated by the times. In the era of planned economy, you can save this money. In the era of market economy, the result of wanting to save money is sluggishment and rising costs."

before Gao Gang could refute, Shen Feng quickly smiled and said, "We will arrive at the place soon. All units have to plan their booths in accordance with the regulations. They have to be busy. Everyone has to be serious. If you need anything, you're welcome. Just come to me.

"Area C has arrived, right?" One person pointed forward, which was the gate of Area C.

Inside, at the height of the fourth or five floors, there is a divided exhibition area, large and small, and Taiban has settled in the company.

"Ours is on the 17th, and the positions of each company are in the whiteboard." Shen Feng instructed again, and then checked the position in turn for fear of making a mistake.

On average, each enterprise only has four or five square meters. You can only put some atlases and so on as suggested in the group.

There is no need to think much about these jobs. It will be done in a moment.

Although it saves energy, it is difficult to make people happy compared with other companies' booths.

The representative of FAW said softly, "The booth is too small."

"We participated in the exhibition last year on a small scale and few orders. It is very difficult to apply this year." It is not the first time for Shen Feng to explain this topic.

Lai Wen-ang shouted, "If Mr. Fei comes forward, can't you get a big booth?"

"French exhibitions are independent, but the president is not easy to intervene." Shen Feng said, "The booth is a little smaller, but look carefully, except for those large multinational companies, there are not many companies that can have a booth of more than 200 square meters."

"They are one company and one booth..."

"Zone C and Zone A are the two best zones. 200 square meters are used well, but in fact, it is enough." Shen Feng can only focus on persuasion.

Lai Wen-ang is helping people complain, which is equivalent to brushing the sense of existence. Speaking of this, he didn't say anything and covered his head to decorate the booth.

More than 200 square meters, with an influx of more than 100 people, is also very crowded.

Gao Gang and others are used to being leaders, and now they have to do it themselves.

The large booth is made by the exhibition group in advance. The small booth is used to put some banners and pile up some brochures and posters.

Gao Gang and his subordinates were busy doing it. Naturally, they saw the helpless Su Cheng and said with a smile, "Sou, didn't you bring hundreds of people to France? Why? Help to do it

Although he deliberately belittled Dahua Industry, he did speak out of his own experience.