Chapter 907 Can't let the brand disappear

Zhu Daidong chose a Kanghui food factory that mainly produces Kanghui brand soy sauce for Yuhuā County Food Company. The main raw material of soy sauce is soybeans, and the main raw material of Yuhuā County Food Company is also soybeans. Moreover, Zhu Daidong looked at the information of Yuhuā County Food Company. Because of braised food and cooked food, Yuhuā County Food Company needs to buy tons of soy sauce every year.

If you can acquire a food factory that mainly produces soy sauce, you can not only solve the problem of purchasing raw materials, but also give full play to your advantages.

Zhu Daidong has always advocated that the development of enterprises should have their own advantages, so that they can be invincible in the fierce market competition. What are the original advantages of Houjiatang Tofu Factory? High-quality soybeans produced by Tree Ridge! It is based on this that the tofu produced by Houjiatang Tofu Factory is so fresh and delicious. Once it is listed, it will immediately win the recognition of the market. Survival by quality and development by efficiency. If the Yuhuā County Food Company had not kept this sentence in mind, it would not have been possible to develop from now on.

"Kanghui brand soy sauce seems to be an old brand in our province. Why is it closed down now?" Hou Lihua said in surprise that he remembered that when he used to buy soy sauce in supply and marketing agencies, he often bought soy sauce. This is a brand in this province, which is not only cheap, but also tastes very good.

"It's just a shutdown now, but it's only one step away from bankruptcy. Zhu Daidong sighed. If it hadn't been for the fact that Kanghui Food Factory is a state-owned enterprise, I'm afraid it would have gone bankrupt long ago.

In fact, Kanghui soy sauce has a history of nearly a hundred years. In the early days of liberation, it engaged in public-private joint ventures, and later transformed into state-owned enterprises. In the era of planned economy, Kanghui Food Factory once developed into an enterprise of hundreds of people, but since the 1990s, Kanghui Food Factory, like other state-owned enterprises, has been gradually eliminated because of poor management and fierce market competition. At present, Kanghui Food Factory has more than 30 employees, with an average age of about 45 years old. The placement of these people is a very thorny problem.

Guo's real estate is interested in their land and is willing to buy it at a reasonable price.

Now the average land transfer fee in Chudu City is about 600,000 mu. The lease term of 70 years is about nine hundred and one square meters. Such prices are above the national average. The average land transfer fee in many inland provinces does not exceed 512 square meters. Even in order to attract foreign investment, some local governments even sold the right to use the land for 70 years at a price of one yuan per square meter.

Old state-owned enterprises occupied as much space as possible when the factory was built at that time. For an ordinary food factory, 1,000 square meters is enough, but Kanghui Food Factory has nearly 3,000 square meters and nearly five mu. The land transfer fee received by the government is enough to resettle all unit employees. However, in this case, Kanghui Food Factory will inevitably go bankrupt, and Kanghui brand soy sauce will disappear from the market.

In the afternoon, Zhu Daidong took some time to go to Kanghui Food Factory. Although the employees in the factory were old, they were all experienced old workers. Moreover, these employees had a deep feeling for the factory. Although the government could compensate them for their resettlement in a lump sum, some workers even cried on the spot after learning that Kanghui soy sauce would also disappear.

This moved Zhu Daidong very much. As long as the workers still have this **, he believes that one day, Kanghui soy sauce will definitely appear in the market in Gunan Province. Even if Yuhuā County Food Company cannot acquire Kanghui Food Factory this time, he will find a way to introduce new management system and technical equipment to Kanghui Food Factory in the future.

"What do you think of Hou Dang?" Hou Lihua gave the materials to Hou Gan. Although he was the chairman of the company, the plan for this acquisition was rushed. There was neither a board of directors nor a shareholders' meeting at noon, and he was not very confident. Although I know that as long as Zhu Daidong intervenes in the company, there will never be any opposition to this matter, after all, Hou Gan is the general manager, and he must fully consult him.

"Mayor Zhu, District Mayor Chen, the acquisition of Kanghui Food Factory is a big deal for our company after all. We will take these materials back to study them carefully and give them to the letter in a few days, okay?" Hou dared to consider the words and said.

Yuhuā County Food Company mainly focuses on soy products and cooked food, while soy sauce is a condiment. The so-called separation is like a mountain. He is not very confident about whether Kanghui Food Factory can be done well. Moreover, the reason why Zhu Daidong specially chose Kanghui Food Factory is that he does not want the Kanghui brand soy sauce to disappear, which means that Yuhuā County Food Company will start the production of condiments in the future and enter another industry again. This is both an opportunity but also a crisis for the company. As the general manager of Yuhuā County Food Company, he has the responsibility to be responsible to the company and the shareholders.

When it comes to the shareholders of Yuhuā County Food Company, it is necessary to mention it again. Now the shareholders of Yuhuā County Food Company are the same as those of Houjiatang Tofu Factory. The villagers of Houjiatang Village are owned by households. The shareholders of the company are the heads of hundreds of households in the village. When Houjiatang Tofu Factory was established, Hou Lihua personally worked for each family, allowing everyone in the village to buy shares. At that time, some people reluctantly took shares just because of Hou Lihua's face. But when the dividend was distributed, many people regretted it.

Because of the dividends of that year, it is already several times that of their stock. Later, some people wanted to increase their shares, but Hou Lihua would not agree. In this matter, he has made a mandatory rule that no one's shares can be transferred or bought or sold unless the head of the household dies before it can be inherited. If you want to buy and sell, there is only one situation, that is, the villagers moved out of Houjiatang. Shareholders who originally invested 100 yuan can now get a dividend of thousands of yuan every year. Who is willing to sell such shares to others casually?

"Dai Dong, I have always believed in your vision, but in this matter, if the resolution of the board of directors is not passed, I, the chairman, can't make the decision now. But I want to show my attitude. I am very supportive of the acquisition of Kanghui Food Factory!" Hou Lihua said firmly.

"I can understand your mood. I specially went to Kanghui Food Factory this afternoon. What I want to tell you is that if your Yuhuā County Food Company can't buy Kanghui Food Factory, the city will also find a way to make Kanghui Food Factory resume production. If there is no foreign capital, the city also plans to expand the capital of Kanghui Umbrella Factory again. Zhu Daidong said faintly that he knew the concerns of Hou Lihua and his son, but he also had to tell them what he thought. In fact, sometimes Zhu Daidong feels that as long as he changes the business philosophy of state-owned enterprises, especially a responsible person who can explore and innovate, he is likely to bring the troubled enterprises back to Kangzhuang Avenue.

"Daidong, can you be optimistic about Kanghui Food Factory?" Chen Shuli asked next to him that if Zhu Daidong grasped the enterprise, he would definitely catch one and live one. Since he also thought that Kanghui Food Factory could invest, there would be no problem.

"I just don't want Kanghui soy sauce to disappear from the store shelves." Zhu Bidong sighed, how many national brands have left the market since the reform and opening up? The products of state-owned enterprises have always given people a feeling of being thick, bulky and limsy. The price is more expensive than that of similar products on the market, and it does not talk about packaging, but only pursues quality. I don't pay attention to my own brand. In the market competition, it is easy to be broken by some township enterprises or even private enterprises.

Kanghui Food Factory is a good example. Although Kanghui soy sauce is a good brand, there are several other brands on the market now. Their packaging is better than Kanghui soy sauce, and the opening design is very user-friendly, and it is not inferior in color and taste.

If you are not a professional, it is difficult to distinguish the difference between the two. Most importantly, the price of Kanghui soy sauce is cheaper.

Living at home is inseparable from oil, rice, salt and vinegar sauce. Most of the people who buy soy sauce are housewives. The money on their hands is tighter than that of men. If a product can be a penny cheaper, it may make them change their mind. Even if you are in the mood to have a try, it is enough to affect the sales of Kanghui soy sauce. A bottle of soy sauce is not used for a short time. If half of the people change their mind, even if they change their mind and use Kanghui soy sauce again, it will make Kanghui Food Factory have to tighten their trousers for at least half a year. As far as Zhu Daidong knows, Kanghui Food Factory was strangled alive in this way.

Hou Lihua felt a little sorry for Zhu Daidong. When he talked to Zheng Yangsong in the afternoon, he said that everything was done by Zhu Daidong. But the real Zhu Daidong made the decision for him, but he hesitated.

After all, this is not my own enterprise. Even if the villagers know Houjiatang, they will support Zhu Daidong, but they must discuss it with the villagers first, even if they are discussed on the phone. Doing things is fair and fair, which is the reason why Hou Lihua has been serving as the secretary of Houjiatang Village.

It is also because of this that his prestige in Houjiatang Village has always been in the sun.

"Dai Dong, do you think this is good? I'll call my family first, tell them the situation, and ask them to have a vote immediately. Isn't there a conference call? Let's take a look at the umbrella day. At the same time, please give a speech to the villagers. Everyone misses you. And Chen [book], you are the old [book] of Shushuling. As soon as you open your mouth, I believe that the people in the village can hear your voice. Hou Lihua thought of a compromise.

"Uncle Hou, you don't have to be so anxious about this matter. It's not too late to discuss it after you go back." Zhu Daidong waved his hand and said with a smile. His mind is not so narrow. The acquisition of Kanghui Food Factory may be just the impulse of Hou Lihua and his son. It is also good to let them calm down for a while.

Zhu Daidong originally thought that it was just a small matter. Yuhuā County Food Company and Kanghui Food Factory are not large enterprises now. Such an acquisition does not even need him to come forward in person.

But he didn't expect that within two days, there was a news in the city that he was going to give Kanghui Food Factory to Yuhu County Food Company.