Chapter 112 Business Model of Pure Water Market

Fang Jianming became interested, but Tang Yu sold a problem with him. He was entangled by Fang Jianming twice before he pretended to be dead. He turned over and came down from the edge of **, picked up the pen and paper at hand and began to compare with Fang Jianming.

"A little while now came to my mind, which is about the business model of pure water." The other party didn't sell the key and said, "This idea is not very mature, but it's also an idea. Listen to me first. This idea is still an idea to maximize marginal benefits and profits. Make profits by expanding marginal benefits."

"Brginal benefits?" Fang Jianming frowned, "Tep about it for me, how can this pure water make money through marginal benefits?" At this moment, he is actually focused on tea drinks. The market share of pure water is a little unsightly at this time, but Tang Yu's words aroused his interest.

Although he is not from a major in economics, he went to college at least. After that, he also had special training for business. He still knew something about marginal benefits and their decreasing laws, but he couldn't react for a while and couldn't understand the so-called marginal benefits and purity. How does the management of water have anything to do with it? He didn't realize how to manage pure water through marginal benefits for a while.

Tang Yu smiled and spread the paper in his hand on the table. At this time, Chen Yi and Shen Yun also came in with Song Wanru holding Xiao Yuxin. Tang Yu held Yuxin in one hand from Song Wanru's hand, and the other hand began to compare Fang Jianming. Seeing that Fang Jianming listened carefully, the other three people also listened to Tang Yu around the table with great interest. Say.

"We should pursue the maximization of marginal benefits and expand our marginal benefits to maximize our interests. In fact, in addition to direct operation, we also have many business means. Brother Fang used to do real estate development. Do you know something about my second uncle's new real estate development model now?

"You mean the low-profit real estate your second uncle has been building recently?" Fang Jianming, the real estate run by Tang Tianhao, is clear. He is also a little curious about the new business model he wants to adopt. He also specially discussed with Tang Tianhao. At that time, Tang Tianhao convinced Fang Jianming with the theory that Tang Yu persuaded him, but he did not do real estate at that time, but tried Tang Tianhao. This model of relying on low-cost houses to quickly accumulate people and then make profits from the surrounding commercial real estate is very agreeable. Now when I see Tang Yu mention this, I am naturally a little curious. I don't know what this has to do with the operation of pure water.

Looking at Fang Jianming's puzzled face, Tang Yu smiled and said, "Actually, I am in the idea of operating pure water, which is similar to this model of real estate management. In the management of pure water, we can completely change our mind. Don't just think about operating pure water, but also use pure water to expand our marginal income by operating other low-profit things.

"What do you say?"

Fang Jianming is very satisfied with Tang Yu's rapid adaptation to his identity. What Tang Yu said was about us. Obviously, he had already been a shareholder of the source of Fang Jiabao, which made him very satisfied. However, Fang Jianming did not understand what Tang Yu wanted to express for a while. On the contrary, Song Wanru, a real master of economics studying in the United States, can understand the meaning of Tang Yu's words, but he did not understand Tang Yu's specific business ideas for a while.

"Let's put it this way, in fact, we can benefit from pure water. We don't have to directly operate pure water, or we don't have to operate pure water with the brand of pure water, but we can use another means to promote marketing. For example, we come and operate water dispensers. Operate mineral water with the brand of water dispenser.

"Water dispenser?" Fang Jianming asked in surprise, "What is the direct relationship between operating a water dispenser and pure water? How to operate pure water by operating a water dispenser?

Tang Yu ignored Fang Jianming, but looked at Song Wanru, "Sister Wanru, do you understand? Brother Fang's Yumu head, thanks to the nearly 1 billion yuan in his hand, the old man of the Fang family is reassuring him."

Song Wanru glanced at Tang Yu, "I just touch your ideas and can understand your ideas, but I don't have a clue about how to do it. It's a good idea to maximize marginal benefits and profits, but how to specifically operate to get large marginal benefits, which is also an economic thing abroad. It's a problem. I'd like to see what you have in the management of pure water.

Shen Yun looked at Tang Yu with a little worship, probably thinking about why he knew so many things in his heart. The little girl's eyes greatly satisfied the boy's vanity and took over the fruit cut by Chen Yi.

"In fact, in the pure water market, there is also a huge market that has hardly been developed at present, and this undeveloped market is our goal. As long as this new market is opened, we can naturally make a profit.

"Undeveloped market? No, I have also conducted an in-depth research on this industry before. Wow, haha, the unified pure water market has been for a long time. Although the market is not saturated, it is a huge market that is completely undeveloped, which is unlikely. Fang Jianming said suspiciously.

Not only Fang Jianming doubts, but also Song Wanru does not believe it. Wow, haha and unified pure water have been made for a long time. The strength of these two companies is not weak. If there is a huge market for pure water, they should not have found it.

Looking at their disbelief, Tang Yu did not explain, but continued to say, "Nowadays, several large-scale pure water beverage companies focus on the bottled water market, but they ignore another huge market for pure water, which is the barreled water market. Of course, they also make barreled water, but they don't spend a lot of energy on it. Obviously, these pure water manufacturers, including Wahaha and Unification, do not think that barreled water will have a large market share, which leads to their lack of business strength and a huge market, a barreled water. The huge market for water.

Seeing Tang Yu talking about the bottled water and barreled water market, Fang Jianming nodded with approval, "Several beverage giants are indeed focusing on bottled water rather than barreled water in the pure water market. That's right, including us." However, after a moment of hesitation, he still said to Tang Yu,

"For the market of bottled water and barreled water, I have also done market research before. In the domestic market, the market prospect of barreled water is not considerable, but at this stage, the market share is not large, or it can be said that the market for a long time to come, the market for barreled water will not be very large. Moreover. It seems that when there is no good bottled water market, barreled water is not easy to open the situation, and it is not worth the effort to hit the market.

"Brother Fang, you are wrong. The current barreled water market is really not big, but it's not that the market is really big, but that everyone ignores a huge market. Indeed, at the current level of consumption in China, the market for barreled water is indeed not large. There are only a few households willing to buy water dispensers, resulting in a limited consumption market for barreled water. However, Brother Fang, don't forget that no matter what the product or the initial product market, it is artificially developed, not originally existing. . Now, this is obviously the case in the barreled water market. It is not that there is no market, but that we have not explored the potential of the market, or the method of hitting the market is not correct. Now, in the pure water market, there is a good opportunity for us to develop.

After a pause, seeing that everyone was looking at him, Tang Yu was a little proud to satisfy his vanity and did not sell anything. He continued to say, "Bungled water has a huge advantage over bottled water in some places. This barreled water market, which everyone ignores, I actually refers to the university market. There, for pure water, it is an undeveloped huge market.

"University?" Fang Jianming and Song Wanru asked in surprise, and they didn't understand why this had anything to do with the college car again.

"That's right, it's the university. In college, the advantage of barreled water is much greater than bottled water, but this market has not been developed for the time being, and it is still a virgin land to be developed. After affirming it, Tang Yu began to compare again,

"In China, college students are a group with a high consumption level, and it is easier to accept new things. In the university, there is actually a huge market for barreled water. Originally, the average consumption level of college students was generally relatively high, and water actually had a huge market in college, but in the past, it was mostly a market for bottled water.

"There are not many college students who are willing to spend money on water dispensers. Even if they want to buy it, they may not have that economic strength. I don't think most people are willing to spend money to buy a water dispenser. When they graduate, they can't take it away, so they can only sell it cheaply. Fang Jianming was a little puzzled and didn't understand why Tang Yu thought the university was a huge barreled pure water market.

Tang Yu smiled softly, "This is the marginal gain we want to pursue. The reason why the huge barreled water market in universities has not been opened or discovered until now is that people have never seen this place as a huge market for pure water. The first reason is the price of water dispensers and the low desire of college students to buy water dispensers. The second reason is that the advertising is not strong enough. The third is naturally refers to the public relations of the enterprise. As for why this is related to the public relations, I will tell you in detail.

"First of all, let's talk about the price of this water dispenser and the desire of college students to buy water dispensers. Bucket water requires a water dispenser as a carrier. Without a water dispenser, there is naturally no market for barreled water. There is no doubt about this. Obviously, most students don't have a high desire to buy water dispensers, but this is something we can change quickly. Don't care too much about it. We need to find out how hard college students, the consumer group, are purchasing pure water. You have done market research before, and naturally you know what a huge number the drinks and bottled mineral water consumed on college campuses are. Now, if we want to squeeze barreled mineral water into this market and get a share of it from the bottled water market, then the first thing we need to solve is the problem of water dispenser. If there is no water dispenser, there is no pure water market. We need college students to have a water dispenser first. As for how this water dispenser can make him We are willing to buy, which requires our means, which is the point I want to say, that is, we can find ways to help them solve the problem of water dispensers and increase their desire to buy.

"Increase their desire to buy? How to increase it?"

"Hey, if you want to increase their desire to buy, this method is actually simple, but the market for barreled water is too small. No one has thought about this business model before. We can completely cooperate with the manufacturers of water dispensers and buy a large number of water dispensers, or we can completely add a production project of water dispensers. In short, we can link the water dispenser with barreled water and promote it as a whole. As for how to make college students willing to buy water dispensers, we have to dispel their doubts about their purchase. They are unwilling to buy it for two reasons. The first is the price, and the second is that there is no need to spend money to buy one for the past four years. They can't take them away after graduating from their senior year. On these two points, we can completely dispel their concerns.

"How to get rid of it?"

Tang Yu smiled and said, "In order to dispel their concerns, for the time being, I have thought of two ways to solve this problem. The first model is that we buy a large number of water dispensers and rent them to college students at a low price. This low price can be set at 30 yuan, 20 yuan and 10 yuan in four years. Up to five yuan, they only need to pay a certain deposit to rent a water dispenser at a low price. Their deposit will be returned to them when they return the water dispenser.

"The second method is actually similar to renting, but it is to change the form and name, that is, they pay for the water dispenser. We directly convert part of the money they bought the water dispenser into several barrels of pure water and return it to them, and promise to recycle it at a certain price when they graduate. Water dispenser."