Chapter 113 Business Model of Pure Water Market

Tang Yu talked about two business models and covered what these people said.

"Why do you feel like serving college students? We are not a good organization." Fang Jianming felt mysterious and asked Tang Yu puzzledly. Shen Yun and Chen Yi were also puzzled. They didn't know whether Tang Yu's two models were useful, but Song Wanru had understood something.

"Brother Fang, why haven't you figured it out? We want to make money by pure water, not by water dispensers. Whether it's selling water dispensers from water tickets or renting water dispensers at low prices, these are all disguises. The ultimate purpose is to let them have a water dispenser, and then willingly buy me. Our pure water, and then use pure water to expand our marginal income. Not to mention that we can continue to use the water dispenser. The investment above is guaranteed by their deposit. In fact, it is not a big investment. Our ultimate goal is to make a profit by selling pure water. They rent our water dispenser and then get the supply of barreled mineral water from our water station. When we make money, we have to make money by their consumption of mineral water afterwards, which is our marginal income.

Tang Yu said so clearly that several people around him couldn't understand that it was an IQ problem, but Fang Jianming still had some doubts.

"But how can you guarantee that their four-year consumption of mineral water can make you profitable instead of losing money? Moreover, how big is this so-called university market, and how many college students are willing to consume mineral water through your model?

"This requires Brother Fang to organize people to conduct market research. How can I know the specific data without research? This requires a feasibility plan and plan evaluation. If you are focusing on the market from Liaohai, you need to know how many universities and how many students there are in Liaohai. You also need to estimate how many people are willing to rent or buy water dispensers in our way, and how many barrels of pure water a water dispenser can consume every year. These are all need to be market researched. What I'm talking about now. It's just a rough suggestion, and there are still many problems to be solved.

In fact, Tang Yu, who has experience in his previous life, has a deep understanding of the barreled pure water market on university campuses, and he can also understand how much potential this market has.

In his previous life, as far as Tang Yu knew, it seemed that pure water manufacturers in Liaohai Province were trying to use this relatively novel model to carry out bundled marketing of water dispensers and mineral water, and it was a great success at the beginning. After that, imitators gathered to present the beacon. Potential. Two thousand years later, almost every university has the supply of pure water stations, but the water stations that later appeared in the university have a great relationship with most of the schools. It is not something that beverage companies can get involved.

The reason why Tang Yu knows something about this market is that when he was in college, he worked as a campus agent for water dispensers and pure water packaging sales. For this reason, he also visited many campuses to make a detailed statistics, and was very familiar with many of the situations in it.

If you haven't conducted an in-depth investigation, you can't imagine how much market potential it has.

Tang Yu doesn't know how many universities there are in Liaohai, nor how many students there are, but he has a general impression of the speed of mineral water consumption within the university.

In the memory of Tang Yu's previous life, when they went to school, almost half of their dormitories had a water dispenser. Most of the students in the university have a dormitory for four people or a dormitory for six people. In the four months of the fastest consumption of pure water in May, June, July and September, a quadruple room dormitory consumes a bucket of mineral water in about five days, and the six-person room is faster. After this peak season of consumption, the consumption speed of pure water has weakened.

Although the consumption speed does not look fast, for a large group of college students, the accumulation of such a consumption speed is a considerable number and a huge market.

According to Tang Yu's survey data at that time, a quadruple room dormitory consumes about 30 to 40 barrels of pure water a year. After four years of accumulation, the average consumption per person is about 300 to 500 yuan. Compared with the previous investment in water dispensers, such income is negligible.

With so much consumption per person, coupled with the huge population base of college students, it is a quite huge market. And this market is still a virgin land waiting for people to develop. People who go to develop first, as long as they seize the opportunity, put a good strategy, it is too easy to make a lot of money. Of course, Tang Yu wants Fang Jianming to develop this market not just to sell pure water. Although the market looks not small, compared with tea drinks or VCD, that market is not enough at present. Tang Yu still has other purposes.

Looking at Fang Jianming, who was thoughtful, Tang Yu smiled and said, "It's useless for you to think too much now. This thing needs professional research. However, if there is a prospect, there is still a lot of work to be done. If you want to carry out this project in the university, you must first let the students trust the contractor, that is, you need the guarantee of the school. After the project is launched, a water station for pure water is also needed in or near each university, which needs to be negotiated with the school. These tasks have to be done well to start this project. Now it is more than July, and there is only more than a month left before the start of the university. If you really want to carry out this project, there is not much time to prepare. Now we have to start research, negotiate with the school, and start the cooperation of water dispenser manufacturers. Moreover, this sales model of water dispensers and barreled water can be completely expanded to other places. It doesn't have to be limited to universities, but the university has a large market and concentrated personnel, making it easier to open up the situation.

In fact, the last thing for Fang Jianming to worry about is the so-called public relations problem. For the face of the old man Fang family, not to mention other places, it is easy to cooperate with universities in Liaohai Province. There is no so-called problem, but Tang Yu knows the opportunity here, but Fang Jianming needs to go through the city. Field research can determine whether it is feasible or not. In addition, if the plan is determined, there are still a lot of things to be done before the start of school. In a month, I am really a little nervous.

"Brother Fang, if you want me to say that if you think my idea has a certain feasibility, start practicing it now, occupy the market before others have reacted this year, cooperate with universities, and try to sign the contract for more than ten years. If you want to imitate this business model, it is too easy. If others see the prospect of profit, it is certain that there are countless followers. Therefore, in the first year, we have to seize the market share of large areas. We can't just be limited to the province, but also carry out activities outside the province.

As for Tang Yu's idea, he naturally hopes that Fang Jianming will take the initiative in the first year and try to occupy the large-scale university market, but it depends on Fang Jianming's courage. After a pause, Tang Yu took a sip of water. "Of course, for the pure water market, bottled water is always a factor that cannot be ignored and a market that cannot be given up. If you want to have a large market share, with the current source of treasure, some of them are not enough to look at, and they can't be majestic in Liaohai. However, we can use barreled water to open up the market to increase awareness, use barreled water to advertise bottled water, and realize the extension of the brand effect.

Fang Jianming patted his head thoughtfully. After thinking for a while, the more he thought about it, the more he felt that Tang Yu's suggestion was good. Although the attempt of any new model has great risks, the model like Tang Yu said can completely see the risks. Without market research, Fang Jianming can be sure. Tang Yu's model can be successful. What he wants to know specifically now is how much market share this model is, how much it is worth his thought, how much money he needs to occupy, and how many people he needs to re-recruit.

"I don't know how long your brain is. It's an idea to turn your mind casually. Although I'm not sure about the feasibility of the idea you're talking about now, it has been moved by you. Hey, now I admire the old man's vision more and more. It's worth giving you 10% of the shares.

Tang Yu smiled and said nothing. He knew that he was just occupying the convenience of rebirth. As a reborn person, he would always have some advantages that others did not have.

Fang Jianming is now thinking about making a famous beverage company. Tea drinks have given him hope. Now this marketing model of water dispensers and pure water has given him greater inspiration. Tang Yu is right. If this model is feasible, it can completely expand the scope without limiting it. In universities, any more concentrated residential area in the city can implement this marketing model similar to bundled.

The more Fang Jianming thought about it, the more he felt that the feasibility was very high. Anyway, Tang Yu was safe at this time, and he stayed here with nothing to do. In the morning, he couldn't wait to rush back to Mianzhou and began to arrange people to start market research and feasibility analysis.

He knows that the current treasure source is still very weak compared with Wahaha and unified, and knows that it can't pose any threat to them for the time being. However, from Tang Yu's marketing model, he has seen the scene of Baozhiyuan's barreled pure water dominates the university campus, and then formed in the whole barreled pure water. With his own advantages, and then to promote the bottled series, coupled with the current promising tea drinks, Fang Jianming seems to have seen another rise of Wahaha.

After Fang Jianming left, Song Wanru looked at Tang Yu, who was amused with Xiao Yuxin, and Shen Yun, who was starry, and Chen Yi, who showed a faint smile. She couldn't help sighing at Tang Yu's understanding in business. Even if I saw Tang Yu's vision from the Hainan real estate market at the beginning, I saw Tang Yu's suggestions on tea drinks and pure water. Fifth, it is not proof of his business vision. Song Wanru is now looking forward to what kind of evil existence Tang Yu will personally lead the VCD project.

The so-called little rich man works hard, and the great rich man's achievements, like Tang Yu, is a demonic existence.

"Tang Yu, how do you know so many things? You are the same age as me. Do you know that the way you talked just now made me very happy as a peer. After a pause, he blinked his cute little eyes, "Why don't you teach me?"

Tang Yu put Xiao Yuxin on his lap, "Okay, let's start with the large Palgrave Dictionary of Economics."

Shen Yun immediately dragged her head down, and Tang Yu's words dispelled her enthusiasm. That big English masterpiece. Last time she read a few pages in disbelief. The dense words she didn't know really made her numb. More importantly, that kind of book can't be understood by you with a dictionary translation. There are many proper nouns in it, which are difficult to understand, and she herself is about that aspect. Not very interested.

Chen Yi on the side heard the conversation between the two and asked Shen Yun in surprise what the Palgrave Dictionary of Economics was.

Shen Yun smiled and said that Tang Yu had shocked everyone at her home for the first time, and also explained what the Palgrave Dictionary of Economics was, and also said that Tang Yu's English level was admired by Song Wanru, who studied abroad.

Only then did Chen Yi understand that her younger brother, a junior, is not only a kind-hearted person who is willing to help others, not only a prince party criticized by outsiders, but also has real materials. Thinking of this, she remembered that there were dense comments in the book that Tang Yu specially asked her to bring this morning. The major department of English management,

Is it that the beautiful pen characters there are from Tang Yu?

Chen Yi originally thought that Tang Yu only took that book as a pretend, but she didn't think that Tang Yu, who had just been recommended to No. 1 Middle School, could really understand it, but now listening to Shen Yun's words is completely different.

Now, the little girl has a more understanding of Tang Yu in her heart.

This mysterious man always needs people to slowly uncover his veil, but often when he opens a layer to you, he finds that there is more fog behind the fog, and it is always the mysterious man...

Tang Yu naturally didn't know that his impression in other people's minds at this moment had risen to another image. At this moment, he was still thinking about other issues.