Chapter 687 Chen Qinglian's Business

On the last day, ask for a few monthly tickets, thank you... At the beginning, we were not in a hurry to do it, but spent a long time observing how others sell, where to sell, and what exactly..."

As soon as she talked about this, Chen Qinglian became confident, which is what she is good at.

Although many people buy socks, the profit is too thin. Even if you sell hundreds of pairs a day, you can only make a little money. In fact, it is the best to sell one or twenty pairs a day.

Therefore, Chen Qinglian feels that socks are not a good product at all.

"We didn't have much experience at the beginning, so I think we should learn more from others, especially the old people who have been in this industry for a long time. They can stick to it, which shows that the work of setting up stalls is still rich, otherwise they can't have been in this industry for so long."

Chen Qinglian has her own understanding in this regard. She first looks at people, and then looks at products and methods.

Both of them are little girls, and they are also defective and disabled people. Many people are more sympathetic to them, so when they take the initiative to talk to the stall owners, many people are generally willing to communicate with them.

From the process of communicating with these stall owners, they have learned a lot of valuable experience. For example, how to choose a location, what to pay attention to when purchasing goods, how to attract customers to see the goods... and so on.

With theoretical experience, the two of them began to try to set up a small-scale stall, and their capital was small. You can't enter expensive or a large number of things at the beginning, you can only start with small things such as trinkets.

At the beginning, their progress was not very smooth. There is still a gap between theory and practice. Some things are named, but they still make mistakes.

They also paid some tuition fees, but they were all small things. The value is not very high, and it can be afforded.

If you fail, you have to sum up your experience. It seems simple. But it's not that easy. They summed up a lot of lessons, but in the end, they found that they still couldn't be like those veterans. Be able to sell goods smoothly and in time.

Finally, Chen Qinglian decided to imitate.

They buy whatever goods others sell.

Follow them to sell, is it okay?

It turns out that this is not enough. It's also trinkets, but others can sell them at a high price, and they are still very hot, while their prices are low, but no one cares about them.

Chen Qinglian realized that there were actually deep skills in setting up stalls.

So. She decided not to make any changes and completely replicated the behavior of the industry's ake.

What kind of hat the other party sells, she also sells hats; next to the other party's school, they also change to another school and find a similar place; how can the other party shout? She asked her partner to learn how to shout in the same way...

The result of such a complete copy is very gratifying, and their sales have improved rapidly.

At the beginning, they didn't know why they did it at all, but when they gradually became familiar with the business, many things gradually became clear.

They suddenly found that in these seemingly ordinary behaviors. In fact, it contains a lot of truths.

For example, all kinds of trendy hats are basically liked by little girls, and the place where girls are more and concentrated is the school, which sells near the school, which is more targeted, and the traffic near the school is very large, so that the goods can be sold out quickly, for different People must use different solicitation methods, and pay attention to details so that they will not be disgusted... and so on.

These experiences were actually discovered by those expert in the industry after a long period of exploration and testing, while Chen Qinglian and others did not realize at the beginning. They only used these experiences in advance through thorough replication, and then realized it later.

This situation is actually a bit like learning the formula well in school, and then applying it to exams and life.

Of course, this is just the beginning. Because Chen Qinglian was willing to use her brain and became familiar with the industry, she also summed up some new experiences. Later, the two of them gradually became an expert, selling goods faster than others, and became the object of learning for others.

For unfamiliar industries, the safest and fastest way to get started is to copy, and to find industry masters to completely copy - this is the most important concept Chen Qinglian has learned, which has played a great role in her future business process.

Later, they began to realize the limitations of setting up stalls, and began to no longer meet the status quo and tried other types.

One day, on her way home, Chen Qinglian saw someone temporarily renting a store to do promotional activities in a busy area. Buy one get one free, and the clearance sale was on sale. There were a lot of people coming in to buy, almost one after another. Everyone was afraid that the products were gone, so they rushed to buy them one after another.

Out of curiosity, she went in and took a look. At that time, she thought it would be good if she could get the final goods from the factory and then clear the warehouse sale like this.

However, before she could take action, a few days later, she suddenly saw this person again a few blocks away.

The other party temporarily rented another place and pasted all kinds of big red paper written with a brush everywhere, which said "clearance sale", "50% off!", "buy one get one free!" ......

Chen Qinghe keenly grasped the key at this time.

She entered the store again, but this time she did not walk around like last time, but began to silently learn every detail of the other party.

With the previous experience of setting up a stall, this time, she copied the business model very smoothly.

She and her partner soon started this model of sales in another place.

Although it is a little deceptive to consumers, the goods are real and not false at all, so they don't feel embarrassed when they do this.

To do this kind of clearance sales, Chen Qinghe thinks the most important thing is to take advantage of the consumer's psychology.

She specially corrected it with Lin Hong. It is not to be greedy, but to take advantage of it. It is necessary to make customers feel that they have taken advantage of it, so that they can sell the goods quickly.

It turns out that selling goods in this way is much faster than setting up stalls, and the speed of making money is naturally much faster.

The two of them tirelessly brought this model to the extreme, and even expanded it to several surrounding cities.

Later, there were a lot of followers. Basically, customers in big cities already knew the sales method of merchants, and this kind of promotion gradually became difficult to do.

Some people turned to second- and third-tier cities one after another, while Chen Qinglian and others found a new business.

One of the characteristics of their early business is that they get money very fast, make quick money, change places and work hard, and rarely stay in the same place for a long time.

Later, in a TV interview, Chen Qinglian heard a salesman say: "The highest level of doing business is not to sell goods, but to sell yourself."

This sentence touched her a lot. The most direct result is that she began to slowly change her business thinking. She no longer only valued fast money as before, but began to think about building her own company and calm down to do some business. RQ