Chapter 471 The East Wind of Free Publicity

Hu Donglai laughed!" Today, it's a wine tasting party. It's not that I asked Xia Zhizan to taste wine. You and Yanan are not as good as me. I have drunk countless times in my life. From the cheapest Erguotou to the most expensive Maotai, what kind of wine haven't I drunk enough?

Qi Donglai drank several kinds of wine and said, "Maotai is still the most fragrant, and Jiannanchun is the most, but the taste of Wuliangye is not right. It seems to be fake. The taste of Qinchi is much better than before. Is the process improved now?"

Xia wanted to laugh but did not answer. He said to Qi Yanan, "Yan, tell me about it

Ziaan also tasted it one by one. He smiled and said, "In my opinion, Wuliangye is the best. Qin Chi is the worst. Maotai is so fragrant that I'm not used to it. Jian Nanchun is not my type

Xia wanted to smile happily: "Uncle Qi is still awesome. Among the few bottles of wine just now, only Maotai is real wine, and the rest are all fake wine"

Qi Donglai looked at the waiter with a puzzled face. The waiter replied with a smile, "Mr. Qi, except for Maotai, the other bottles of wine are all Taiwanese wine."

Zia Nan, who was drinking tea, choked and coughed a few times and laughed: "Mr. Xia. Which one did you play? Why did you steal the beam and change the pillar for us?

Qi Donglai understood something and praised: "Xiao Xia is still keen-eyed and knows the added value brought by fame. I only drank Wulianglang, but Jiannanchun made me believe it and feel ashamed. He also claims to have countless wine tastings in his life, it seems. Packaging and fame can invisibly add a lot of impression points to a brand. "

Zia Nan also understood what Xia thought meant: "I understand that in the eyes of people like me who don't know wine, the price is the first. If the price is high, I will definitely think that the wine is good. Unexpectedly, the wine of a few hundred yuan and the wine of a few yuan were only changed in one package, which made me feel much better. The psychological hint is really awesome

Xia wanted to wave his hand to let the waiter go down and explained, "Actually, I'm not completely testing Uncle Qi's research on liquor. It's not that there are too few people who can really taste real and fake wine tasting. I just want to think about the problem from the perspective of an ordinary consumer, that is, relying on the strength and brewing technology of the Taiwan winery, if the Taiwan winery is restructured, a huge amount of money will be invested in advertising, and then repackaged and then put on the market, and then implicitly mention the great man "there is Maotai in The comments are from Uncle Qi's point of view. What's the chance of winning?

Qi Donglai finally understood Xiaxiang's original intention just now. The concave said to be dumped

Qi's Group is mainly a hotel. Now it has begun to get involved in the bathing industry and is engaged in a high-profit industry. Although Qi Donglai has not been involved in the liquor industry. But he also knows that liquor is also one of the high-profit industries, because liquor is priceless. Under the same brewing process, the competition is the outer packaging and fame. Who is famous? The price of anyone is high, and the profit gap brought by the added value of fame is very huge.

Xia wants to say that he has invested a lot of money to create another Taiwanese wine, which is not a fantasy, but a practical strategy.

But Qi Donglai was still hesitant. After all, the liquor industry and his hotel industry are completely two industries, separated by mountains. Even if there is a successful case of Xia who wants to plan to invest in lush pickles first. However, the capital needed to invest in the Taiwan winery will be very huge, at least hundreds of millions of yuan. In addition to the advertising cost, it is estimated that the huge investment of more than B will be invested. He is worried that if it fails, it will drag down the progress of the whole Qi Group.

Investing in a bathing center also requires a lot of money. Now that a bathing center has been built, it has used almost 100 million yuan. Qi Donglai couldn't help but hesitate.

Zia Nan doesn't have so many ideas. He has a blind trust in Xiaxiang and directly said, "The profit of the liquor industry is considerable. Even if the investment is huge in the early stage, I believe that the investment can be recovered in less than two years. With the convenience of a single city as a pilot city, we can win a lot of preferential policies. I think it is feasible to invest in the Taiwan winery.

Qi Donglai nodded slightly, not that he agreed with Qi Yanan's statement, but that he was gratified that Qi Yanan could be keenly aware of what conveniences he could use. Ziaan is much more mature than before, and his view of the problem is much more comprehensive, no longer the same as before. Simple and direct.

Qi Donglai said implicitly: "The state has regulations that great men cannot be mentioned in any advertising slogan, even if they are vaguely mentioned

Xia figured out Qi Donglai's concern by thinking that the investment in advertising expenses is too large, and Qi's Group may not be able to afford it.

For the action of Qi's Group to invest in the bathing center. Xiaxiang has a cautious and supportive attitude. Because when the bathing center developed to the most prosperous time in later generations, it has completely become a place to hide dirt. It is a place for sex trading.

Later, it even developed to the point that even if it was not a bathing center, the clubhouse for drinking and chatting became a place of wind and moon, so that later Yan Province began to vigorously rectify the entertainment industry, closed many bathing centers with colored services, and issued strict regulations.

Although it is impossible to completely close all bathing centers, it is still a blow to the bathing center industry. Xiaxiang also made it clear that Qi's involvement in the bathing center must inevitably have some obscure services. Every industry has its own rules, and as long as it enters the industry, it is inevitable. Qi's superficial article is not bad. If he can't do it well, he will be caught by others, and it will be easy to make trouble.

At present, Lazi's entry into the liquor industry is much better than focusing on investing in bathing centers in the future.

"Uncle Qi doesn't know anything. In fact, according to my estimation, about 100 million people are about 100 million for the Ganqi Group. It's so hard to hang. But you can also take out six stickers to use Qidong to have the courage and confidence.

"What do you say?" Qi Dong came to think about it. He also knows Xia's business acumen and has many successful precedents. He knows that Xia wants to do things in a measured way and will not talk about it. And just now he specially asked someone to bring a bottle of Qin Chi. The meaning of the words is very clear, that is, there is a lesson from Qin Chi's previous car to learn from.

In the words of Wei Yiyuan, Qi Donglai did not dare to rush into the liquor industry. But the thunder's pickle factory can be revitalated, not to mention a once brilliant hundred-year-old winery? He couldn't help but be moved.

Write a small amount of funds to expand production capacity, reposition the market, redesign packaging thons, re-expand the sales network, and Tian Siwan is used for advertising investment in CCTV. In addition to the advertising expenses of CCTV. Promotion in Yan Province. It costs almost no money. Xia wanted to smile confidently. He said, "You can negotiate with the single-city government and cooperate with the single-city cultural tourism projects. Tied together for all-round publicity, I believe that the single-city government also has special funds to promote cultural tourism and take a ride to promote cultural tourism, which will save this advertising expenditure. Roughly estimated, at least it can save a lot of effort.

Naturally, the single-city government will not spend red yuan to advertise cultural tourism projects, but there are still many conveniences to promote in the name of the municipal government, such as being able to get through the relationship. It is broadcast in the form of news in the news media of the capital and Yan Province, which is quite In the free advertisement. In this way, it has invisibly achieved fame and saved money. Therefore, the support in domestic policy is the support of huge funds, not to mention CCTV. If Yan Provincial TV station shoots a feature film about cultural tourism in a single city, when introducing the long history of the single city, it will focus on the tradition of brewing wine since the Warring States Period, and then launch the Taiwan winery, so First of all, it is more popular than simple advertising.

If the joint venture is successful, the secretary of the provincial party committee and the governor will be invited to inspect it again. The provincial media will report extensively, and it will be another wave of heavyweight free publicity. This alone, coupled with the fact that when the media reports on the adjustment of the industrial structure, it is mentioned from time to time as a successful case, which is also an east wind of free publicity that cannot be ignored.

Xia wanted to tell the strategy he had thought of for a long time.

Qi Dong listened and kept nodding, and his appreciation for Xiaxiang became stronger and stronger. The business strategy he didn't even think of, but Xia thought it was like a treasure, and Qi Dong came to know countless officials. I have never seen an official who understands the economy, is business-minded, and can take advantage of the momentum.

"The above publicity is only a superficial publicity, just the first step to bring the Taiwan winery back into the public's sight. The second step is that if the strategy is used properly, it can not only make the Taiwanese wine manufacturers known in a short time, but also make the Taiwanese wine deeply rooted in the hearts of the people and quickly remember it. Xia wanted to see Qi Dong be moved by him step by step, so he threw the last big killer. I believe that as soon as this move is made, unless Qi Donglai doesn't want to make money, he will definitely make a plan on the spot.

"Say it and listen to it." Qi Dong, who was successfully aroused by Xiaxiang, was moved by the strategy that Xia wanted to say just now, and he felt that it was indeed a good time at the moment. Unexpectedly, Xia thought that she still had a backhand, and she was even more overjoyed.

Zianan sighed that even his father, who had always been shrewd, was successfully persuaded by Xia. Thinking about how many years his father had not been so excited. Looking at Xia's young face shining with self-confidence, he thought that if he was not confident anymore, he didn't know how inferior he should be in front of him.

As soon as Xia wanted to sweep his eyes, he had a panoramic view of the thighters of the Qi family and his son. The reason why he tried his best to persuade Qi Dong to invest is that he feels that Qi Yanan is a friend to make, and there are places to help each other in the future. Qi's Group is not a particularly good group in Yanshi. Xia wants to help them with the intention, and the benefits are always good for his friends.

"Did Uncle Qi see the article published by Fan Zheng and Yan Xiao in Yan Provincial Daily?" Xia thought a word.

Qi Donglai was puzzled and asked the waiter to bring a newspaper from the hall immediately. He took the newspaper in his hand and said, "Of course I saw it. As soon as your article was published, the circulation of Yansheng Daily increased greatly. Many people wanted to buy it but couldn't buy it. Even the hotel waiter knew the above article and remembered the names of the three of you.

Xia wants to nod and smile: "My next strategy is to wait for the single city's general Tai winery to obtain investment and successfully restructure, and then put out advertising and fame. I will organize experts and scholars to write relevant articles on the success of the Taiwan winery and then publish them in the Yan Provincial Daily. People used to refute the adjustment of industrial structure. Uncle Qi, you said. If the Taiwan winery is cited as a successful case by countless experts, this advertising fee. How to calculate it?"

As soon as three articles were published in Yan Province Daily, Xiaxiang, Fan Zheng and Yan Xiao can't be said to be known to everyone in Yan Province. At least everyone who reads the newspaper and pays attention to the news and current affairs is not only very concerned about the content of the article, but also remembers most of the names of the three people in mind. If after a period of time, Xiaxiang and the other three of them will publish articles again, all of which are quoted from the successful examples of the general Tai winery to carry out the debate. There is no need to think about it. Overnight, the general Tai winery will become a well-known brand in Yan Province. Concave day, Kuangshan

Qi Dong, who has been floating in the mall for a lifetime, thinks about it a little, and he can't see the huge business opportunities contained in it. Isn't it in vain? He was stunned for a moment, and suddenly laughed loudly: "Xia wants Xiaoxia, to know you. It's my uncle who helps the dog. This is the greatest blessing of Yanan. I will give 100 million yuan to invest in the Taitai winery. It's settled. If you invest in someone else, you just don't give face to your uncle, don't give face to Yanan, don't want to have contact with uncle anymore, and don't want to make friends with Yanan anymore!"

Qi Donglai said this quickly, which is to knock Xia to death what Xia wants to say, so that Xia doesn't want to change his mind and leave the great good things to others to do.

Qi Donglai finally understood that Xia is looking for him to invest. In fact, according to Xia's vision, it is almost a risk-free sunshine road.

Xia thought that he took the savings card just now in his hand and asked with a smile, "I have paved a sunny road for the Qi family. Is this card too light?"

Qi Yanan didn't understand what Xia thought he meant. He really thought he had little money. He blushed and hurriedly took the card back and said, "Mr. Xia is Qi's husband Fuxing. If you say a number, I won't blink."

"If I covet your money and want to take the opportunity to make a fortune by myself, Yanan, how do you think I can find you? Will you hand over the good project of the Taiwan winery to Mr. Qi? Xia wanted to laugh and drank a cup by herself. Drinking pays attention to the right taste, and making friends is more important. I made friends with you, the thman of your friend. Liwa said that he would throw off Shan.

Xia thought about it until the end, don't say more.

Qi Donglai understood and knew the long-term cooperation that Xiaxiang wanted. After the Qi Group grew, there were many opportunities to repay Xiaxiang. In the future, whether it is for Xiaxiang's achievements or his personal future. As long as Qi's place is used, Qi's family should do its best, regardless of the return.

Qi Dong had a fixed idea, so he reached out to take the savings card, put it away, and said, "It's not a short time to know Xiaoxia. I know that you are ambitious and don't care about small profits. Uncle knows it in his heart. He won't say more about some hypocritical words. Yanan will follow you in the future and you will be in charge.

Qi Donglai's words firmly stated his position, that is, in the future, the only Xia of the Qi Group will be the first to see, which is equivalent to tying the fate of the Qi Group tightly with Xia. Qi Donglai knew in his heart that what Xia wanted was not money, but political resources and economic backing. In the future, when Xia wanted to rise to a high place, when he needed a political achievement project, he would rush to the front. I would rather lose money than make a face project for Xia.

Xia wanted to smile: "I'm still the old saying. Make friends, Uncle Qi. I have never let my friends down. I have never said what I should say. He changed the topic and began to eat and drink.

After being full of wine and food, Qi Donglai couldn't wait to ask when he could visit the Jiantai winery in Dancheng City. Xia wanted to see that he was really in an urgent mood, so he called Wang Xiaomin in front of him.

"Wang Binchang, I'm Xia. After the cold noise, Xia wants to directly get to the point, talk about the intention of Qi's group to invest in the re-factory in Taiwan, and asked Wang Xiaomin to be responsible for arranging the inspection.

Wang Xiaomin has received a report on the restructuring of the Taiwan Winery, and she is greatly relieved. Xiaxiang's idea coincides with his next step, and it is more detailed than he thought. Let him be extremely grateful to Xia. Generally, steering groups or offices are established in the province. Basically, it's just a random command. Let's not talk about whether they have made achievements or not. It seems that they can't show their skills without pointing at the economic structure of various cities first, which often makes cities angry and dare not say anything. Since the establishment of the leading group. Because of Xiaxiang, he has always only made suggestions and did not command indiscriminately, especially Xiaxiang, who has made a greater contribution to the single city than the deputy mayor.

I just received the reform report, and Xiaxiang called me. Some investors were ready to come to investigate. Wang Xiaomin could no longer describe his mood with surprise and shock. He just felt that no words could express his inner joy and admiration for Xia. He immediately agreed: "You can come at any time, and I will personally be responsible for the reception. If there is any poor hospitality in Ren Nian, you can ask me.

Wang Xiaomin personally made a promise to Xia Xiang with the respect of the mayor, which is a sign of sincere respect for Xia Xiang.

Xia wanted to say a few words politely, so he directly handed the phone to Qi Dong. Qi Donglai and Wang Xiaomin said a few words briefly, which was the first contact, and they made an appointment for the investigation.

Qi Donglai can talk to the mayor of a single city at any time from Xiaxiang, and Wang Xiaomin's admiration for Xiaxiang can detect the weight of Xiaxiang. It really surprised him. Xiaxiang is just a department-level cadre of the leading group, which can make the mayor of a dignified city look at him. It can be seen that he has a wide range of contacts.

Go home from work in the evening. After dinner, Xiaxiang and Cao Shuhui sat on the sofa and watched TV without a glance. Cao Shuhui doesn't like to watch some boring and soap operas very much, but she just spends time when she is free, mainly sitting and talking together.

The two of them talked about the unit for a while, and Xia's eyes began to be restless and swept around the little girl's body.

Prevention: the third update! Today, the task was completed, and the task was updated for 90,000 yuan in seven days on the National Day. Lao He did it. No matter how difficult it was, he finally fulfilled his wish. It is enough to let the brothers see Lao He's intentions! In the last few hours, the monthly ticket has been doubled. Now Lao He can be bold and shout to everyone a little louder. Is there any support for monthly tickets? Let's move on and move towards the goal of the thug's ticket, okay? From tomorrow, the normal daily update will resume. Please continue to support the official god.