Chapter 87 Dilemma

As the saying goes, it is easy to do things with money, and it is also rich when it is rich. The fairy company has strong capital strength and ambition. It can also be said that it is ambitious. The company first invested heavily in the steel industry, and then into the textile industry. Both industries are mature industries, and what is missing is just capital and market. . These companies have strong technical strength, a large number of talents, and have a broad market network. As long as the fairy company invests funds and puts on the banner, so that everyone can coordinate with the outside world, they will be finished, and the money industry will be profitable and have a reputation. The two major industries invested by Fairy have some important characteristics. Although they are major shareholders in various companies, they do not have full control. In fact, they are relatively weak. These companies are relatively mature leading enterprises in the industry, and they don't need to formulate any planning policies. They don't need them at all. Draw hands and feet. Therefore, in the past few years, the fairy company has been quite relaxed, but now, the company feels pressure for the first time.

The negotiation of Fairy's acquisition of the basic industry began in early March, and by April, the contracts of the first batch of more than a dozen enterprises had been signed. This time, they basically negotiated one, signed one, the financial audit, and the funds were injected into one. The first batch of more than a dozen enterprises are relatively important enterprises. The first technical transformation also started with them. The production lines introduced from Germany have been booked for a long time. The enterprises here have begun to renovate factories, and the equipment there has begun to manufacture. Technical workers are also sent to Germany to study at the same time, and wait until here After the reconstruction of the factory, the equipment was also sent to the door of the factory, and everything was carried out in an orderly manner. Modern enterprises pay attention to efficiency. This fairy company knows that a batch of skilled workers have long been recruited and reserved, and the employees of the original enterprise who should have been dismissed have also been dismissed. Of course, these jobs do not need to be done by fairies. The joint ventures do better than them. The first batch of products were quickly trial-produced, and the quality was not bad. German engineers gave a thumbs up. After a slight improvement in some processes, the German engineers said, "There is no problem at all. Don't worry about it." This is also true. Although these production processes are the most advanced in China, they are in China. In addition, especially in Germany, it has developed very maturely and can basically be said to be 100% useful. The fairy company is at ease. After all, this is the first time to organize production, and I really don't know what to do. If it goes down, let's sell it out! All the people, including the employees left by those enterprises, are very happy (more sales staff).

To be honest, the relevant people of the fairy company are not reckless people, and they have been careless for a long time. What should they pay attention to? A total of 38 production lines can be placed in 14 enterprises, and a total of 24 production lines have been introduced this time. After the trial production, only 14 production lines have actually been put into production. Type production. The German side is not satisfied with the fairy's behavior. It is said that since 24 production lines have been ordered, all of them have been put into production. They can also observe the operation of the equipment at one time. Otherwise, the other 10 production lines will be tested separately. But the fairy company disagreed, saying that there are still many follow-up equipment. These 10 production lines can be tested together with other production lines, which will not make people embarrassed. The Germans are more rigorous, but after thinking about it, they also feel that what the other party said is reasonable and not immutable. According to the plan, the fairy company will introduce hundreds of production lines, so it does not continue to insist on it and follow the customs. It's not that Fairy Company doesn't want to drive full power, it's not that it doesn't want to expand production, it's really because it's not sure. The production capacity of a single production line of each enterprise is 2.5 times that of the original production capacity. Although the product quality of the fairy company is definitely good, whether it can be sold or not is still a big problem. If the price of Fairy's products is lower than that of other companies, it will definitely be sold, and if the price is the same or higher, it may be a problem. If it is sold at the original price, the fairy company will completely "put" the funds invested in these enterprises. Even if the production scale is increased by 5 times, it will not be able to recover the investment after 20 years. This is what those planners do not want to see, so they can only increase the price, but increase it more. Less, but it is a market problem. To this end, they plan to test the market reaction before deciding the final price and when to expand production.

The market is also aware of goods. Among other things, a brand as loud as a fairy has attracted the attention of many people. Everyone can still trust the quality of products related to fairies, but it is difficult to let them pay out of their pockets. Advertisements have also been put out, and new products have been promoted, but the sales volume is not very good. After the price of 2.5 times increased by 10%, only 1.5 times the original sales volume has been sold. This makes the relevant people in the marketing department of various enterprises very frustrated. If it goes on like this, it is still a need. The production line? The fairy company is even more frustrated. Does it need to acquire other enterprises? But the problem is that when the first batch of products were introduced to the market, the personnel of the outreach department had already had a holiday. By September, those hard workers who had worked hard for six months had taken a collective vacation, and the two-month vacation was fixed. This made the relevant personnel of the Fairy Company worried, and of course, they were also known by the boss at the same time. After reading the report, Li Mengze also felt a little angry. He worked hard to think about everyone. Why didn't he support it? Is it possible that everyone was willing to live with those crude things? However, there was nothing he could do. Some of the company's responsible people held a joint meeting to find countermeasures, but the result was not optimistic.

The consulting department of the fairy company cooperated with the marketers of the cooperative company to conduct a joint investigation. Of course, one sat at home and the other ran all over the street to explore the root cause of the problem. Fairy Company has a unified understanding that the product quality of its enterprises must be good, and people must be willing to buy high-quality products, and they believe that the "prospects" of the company's products are good, because it is impossible for China to always use low-quality products, and international competition also requires them to use high-quality basics. Pieces. After a series of investigations, the company found some problems. The products of these enterprises under Fairy mainly go through two sales channels. The first is direct customers, and the second is retailers. The sales volume of direct customers is far greater than that of retailers, but customers in both areas are not using enough now. Generally speaking, direct customers are more able to accept the products of the fairy company, because they are direct users and are relatively clear about the advantages and disadvantages of product quality, but it does not mean that they are willing to purchase the products of the fairy company, which has various social reasons. Retailers expressed concern about the price of Fairy's products, worried that the failure to sell new products would cause a backlog. At the same time, the wear cycle of high-quality products is too long, which is also an important reason why they are unwilling to sell.

Now that the problem has been found, let's solve the specific problem. The project leaders of Fairy Company and representatives of the joint venture held a joint meeting to study countermeasures. The purpose is only to sell the products and make the market of the products bigger. The final solution has also come out, which is to grasp with two hands, hard with one hand and soft with the other. The company decided to focus on direct customers. Direct customers use a large amount of goods and know the goods. As long as they make appropriate investment in personnel, they should be able to make a breakthrough. On the one hand, these direct customers are manufacturing factories, and on the other hand, they are maintenance factories. While grasping direct customers, we should increase the bidding and export of products. At present, the basic components used in some large-scale projects in China are completely imported. As long as the products of Fairy Company are not worse than those in the international ones, it is still very good to participate in these bidding, and exports can expand the shipments of products, regardless of Anyway, as long as you can make money, do everything. The company decided not to focus on retailers, but only supported some large wholesalers and did not make big concessions to them. They believed that if the direct customers did a good job, the retail volume would also rise. This is the solution of Fairy Company.

Regardless of whether the plan can be implemented or not, more than 100 other enterprises that have been acquired also need to carry out equipment introduction and enterprise reform, and the production lines introduced from Germany have to be carried out little by little according to the contract. Fairy Company still attaches great importance to its reputation. Someone thinks that even if the fairy company loses billions for this, it can't lose his international reputation. Of course, the fairy company is also constantly negotiating with Germany, hoping that the two sides can cooperate more tacitly for mutual benefit. Therefore, the technical transformation of Fairy Company lasted for more than two years. It was not until the end of the third year that the technical transformation was completed. The company introduced a total of 260 production lines, with an average of 2 production lines per enterprise. The transformation is completed, and the workers have also mastered production skills, but the company is full of heart. At the most difficult time for the enterprise, all the enterprises of Fairy Company stopped production. Why? Naturally, there is a backlog of products. Although the company's production line has been rotated (to facilitate German debugging), each enterprise can start up to one production line, but the products produced by the whole enterprise still can't keep up with the sales. Come on. At the peak of the product backlog of 120 joint ventures, they actually reached 85% of the output of these enterprises before the renovation, almost filling the warehouses. The outside world did not know that all enterprises have implemented strict warehouse management, and the leakage of information is strictly prohibited. Of course, in recent years, the actual sales of these enterprises have indeed increased a lot. By the end of the third year, when all the transformation was completed, the promotion of products has been quite successful. More than 20 large-scale domestic projects have adopted the products of Fairy Company. These projects are obtained through bidding, and they have defeated many domestic International manufacturers have convinced the harsh foreign experts, so that they have set the procurement of these products on the fairy company, abandoning their usual practice of adopting foreign products, which has led to some of the fairy company's reputation soaring, the rapid rise in shipments, and the inventory of enterprises has gradually decreased. Some enterprises have opened the second With a production line, the whole enterprise form has improved in an all-round way.

It is the fourth year that the market situation of these joint ventures has comprehensively improved. After three years of hard work, Fairy Company successfully demonstrated its products to domestic users. When the total production capacity reached 5.4 times that of the original, when its products entered the normal market state, they started from The 10% market rate has risen to 52%, and has achieved great success in the basic industry. According to statistics, they have obtained 70% of domestic factory orders and 10% of retail sales, which has reached the set target.

Of course, some of the most optimistic people of Fairy Company did not expect that their investment could achieve such great success. Now they are troubled by the development of the company. The slow progress of the basic industry has involved some attention, but it has not affected the whole company. So, what is the fairy company considering? Of course, it is also an investment problem, specifically, how to spend money!

The department employees of the fairy company are about to quarrel, and of course, the target is someone. Since its establishment, the company has been full of ups and downs. In the first year of the company's establishment, most people had no work to do in the whole year. They also thought that the company was so much watery and would not be too deep. Who knew that the next year there was a big cannonball fight and invested more than 10 billion US dollars at once, before they could be shocked. The shock slowed down, followed by a big investment in the textile industry, another tens of billions of yuan, which made the employees of the Fairy Company excited to distinguish between the east, the west, the north and the south. As soon as they started, who knew that another boss resigned, and the new general manager carried out a major rectification of the company. Now most people in the company have recognized the reason for someone's resignation, agree with the rectification carried out by the company in the past two or three years, and have also seen the effect of the rectification in the past few years. They think that today's company is really like a company! However, after two or three years of rectification, people think that the company should make another big investment, especially the boss has also come back. Everyone understands his management ability, but he is still full of expectations for his investment ability. No one knows how much money the boss has in his hand, and they can't guess it, but many people know how much money is on the company's books now, not to mention that there is no loan of a penny in the bank now. The company does not have a penny of loan. As we all know, the company has 47 billion yuan of working capital on its books. We all know that the company has not spent any money recently. We all know that all the company's industries will not need the company to continue to inject capital recently or even in the future. For a large investment company, it is quite rare to have billions of liquidity on the books, and investment companies with tens of billions of liquidity are even more rare, and it is even more unique to have tens of billions of yuan. So some people began to calculate what they can do with the tens of billions of yuan. If they invest in toy companies, they can almost all the toy manufacturing companies in China be included under the company's umbrella. If they invest in the manufacturing industry, they can almost form a huge group. Anyway, everyone agrees that the new one A round of large-scale investment is about to take place. However, it has been more than a year since the boss came back, and there was no big move. There was finally a big acquisition, but it turned out to be "big thunder and small raindrops". At first, people didn't know how much money it could cost to acquire these enterprises, but they also thought that "about tens of billions", otherwise they would not need so much strength from the company, but the briefing After it came out, it turned out to be 8.5 billion yuan, which made many people a little discouraged. This year, the company not only did not spend money, but also added 12 billion yuan of working capital. Now the total working capital has reached 67.3 billion yuan, a total of 8 billion US dollars. Which company has so much Isn't it a waste of idle money!

Whether it is to create momentum or to make money for the boss, the employees of Fairy Company have a common understanding that the company should make a new round of large-scale investment. The planning department has put forward several investment priorities, such as energy, machinery, electronics, etc. These industries need large-scale capital injection. Although the injection of small funds does not bring greater benefits, if heavy investment can be invested, the effect is still very significant. The plan has been sent to the boss's office, and the boss's assistant is said to have urged several times, but nothing happened. Someone seems to have a special preference for the basic industry. He doesn't do big things and stares at the industrial park, which makes many people feel incomprehensible. But it's not that there is nothing without approval. The planning department has received instructions to establish several workstations and research institutes, which makes Jiang Jiannan feel that someone is not completely "confused".

Fairy Company has set up its own research institute for a long time. When Li Yudong was the general manager, the scientific research department put forward a proposal to establish Fairy's own research institute, but it was not approved for some reason. The main reason was that the negotiation with the cooperative company was not done well. It finally negotiated and met the company's leaders again. Change. After taking over, the boss has been in a bad mood, and everyone dares not distract himself. Now it has finally been solved, which makes Qin Zhengming, Minister of Science and Technology, ecstatic. The Ministry of Science and Technology has no laboratory in the headquarters of Fairy Company, and the headquarters is not suitable for scientific research, and the conditions are not available. However, they have been planning to establish scientific research institutes in several big cities. Some talents have been recruited for a long time, and more have set their work intentions, but they have been delayed. This time, I received instructions for the establishment of four scientific research institutes, one is the Iron and Steel Research Institute, the other is the Textile Research Institute, the New Materials Research Institute and an Electronic Chip Development Research Institute, and has obtained the right to prepare a power workstation. That is to say, the fifth research institute will soon be established, which can prevent him from this department. Is the Minister of Technology happy? Of course, I'm happy. Now he is the most satisfied person in the whole company!