Chapter 122 The scuffle begins

The industry has always believed that the reorganization of the new material industry has been "fierce and lasted for a long time". The industry war that began in early November 21st is not so much aimed at fairy companies as the industry reshuffle launched by everyone under the pretext of fairies. Fairy companies have become a scapegoat for public opinion. People vaguely remember that in the several wars during the establishment of Fairy Electronics, only one was barely provoked by the Fairy Company, and the other two broader shuffles were passively accepted. Of course, this was only "discovered" when people knew the fairy again many years later. For this new material war, people's comment is that "the entry of fairies has thrown a small stone into the market that is calm on the surface and the undercurrent is surging inside. The big companies that have been ready to go have launched an active or passive industry war under the pretext of fairies as an excuse." The purpose is to reshuffle the cards and make sure that He has a strong position in the industry, while maintaining a competitive advantage over fairy companies. But what's the result?

Seven months after the fairy acquired Huayuan Company, when Li Mengze was studying for the fourth semester of the second enrollment of graduate students, the war finally broke out. The first thing that provoked the war was Xinpeng Company, which ranked third in the industry. It took the lead in launching its own new technology products and announced the price reduction announcement of the company's products. It seems that this long-old man is unwilling to his position, and it seems that this long-year-old man wants to show the industry how much he hates the fairy company. After all, Fairy Electronics is It is to finally squeeze out Parkson Electronics, which has been the third for many years. He will never make the same mistake as Parkson. Three days later, on November 6, the leader New Elements Company also launched its own patented technology products and announced a new round of price of the company's products. Immediately after that, the second-ranked Fengcheng Company also took similar measures. In less than ten days, more than 20 large companies have announced their response, which made Huayuan Company, which was famous for 30 people, also had to raise its own banner, "Let's launch new products and make less money." Affected by this, dozens or even hundreds of relevant companies have expressed their views to the society. Of course, there are also many companies that "insist" on safeguarding their own interests and will never relax. Mouth!

Although the strength of a new materials company is related to the size of the company, it is more related to technology. The best thing is a good combination between the two. With technology without capital and market, it still can't work. There is only capital without technology, and no one will pay attention to it. Among the newly launched products this time, some of them are quite good, and many of them are pushed by those companies that are not very large, which immediately attracted the attention of some well-funded companies. Unexpectedly, they hit a few rabbits and threw cabbages to the lovely Miss Rabbit one after another, "Eat it, eat it. Come with me when you eat." No one in the world is stupid, especially those elites with high IQ. They have technology and no money, or the funds are not strong. It is difficult to stand in this war. The predecessors have already proved this. Now it is also quite a good choice to sell a good price and have a good owner, especially if you can It's better to attract investment from some big companies. As a result, many new material companies immediately benefited from this competition. In less than mid-December, 45 companies have received different degrees of investment, of which 23 companies have collectively invested under some large companies, and other companies have strengthened their strength, which has caused a large number of social sensations. The multimillionaire, the billionaire, the so-called millionaire can no longer attract people's attention, which is the first result of this competition. In this round, Xinpeng Company invested in the acquisition of four companies and controlled five industry peers, with considerable profits; New Element Company acquired five companies and controlled three companies, which is fully in line with its status as the big brother in the industry; other large companies have also got some desserts more or less. However, there are no fairies in these companies. Huayuan Company did not acquire or control any company at all. During this period, it did not create a millionaire or multimillionaire for society, let alone a billionaire.

Fairy Company has been performing well. He has performed through Huayuan Company, and Huayuan has only launched its own products and product prices. Although its products are not outstanding, the price is reasonable. Although the profit is not very high, it is not too much to make ends meet. It can withstand it. As for the expansion of scale, Zhu Wenjun does not have the final say, but the fairy headquarters has the final say. Fairy Company is naturally a focus of concern of people from all walks of life. After all, they are the trigger of this incident. For those companies that are good and ready to be sold, fairies have also contacted, but they have not tried their best. The other party's "price is higher", and the fairies are unwilling to pay a high price to buy risks at this time. In fact, The price quoted by those companies to the fairies is a little higher, which is higher than their later sale price. It seems that everyone believes that the fairy company is a wrongdoer, as if the fairy is a company that pays money. Once the fairy is involved, the price will be fierce. For this situation, the fairy headquarters, especially someone, is unequivocal. "This kind of atmosphere can't rise". What's more, it's just the beginning. This storm that has been prepared for half a year will certainly not end here. Otherwise, it's too pediatric. The hundreds of billions of yuan prepared by large companies have not appeared yet. Now it's just a large scale. It's just a prelude to the melee. You have to grasp it well. Don't "walk away if you can't finish it", then you will lose a lot! So the fairy company unexpectedly became a bystander.

The fairy has not become kind. She is just a little cautious. This time, it is different from the last time. At that time, the fairy asked for money and money. It can be said that she could walk horizontally. She has prepared nearly 300 billion yuan before and after, and she has to fight with anyone else. But now it is different. Although the company has research institutes. Technology, and it is quite advanced, but the company's situation is not what it used to be. Huayuan Company ranks between 25 and 30 in the industry, otherwise it will not be so easy to be acquired. More importantly, Fairy Company has no money. Even at the beginning of 22, the company's book is only 66 billion yuan, and there are still 6 billion yuan to be paid to the original shareholders of Huayuan Company. It is revealed that Xixing Company The existing funds are only more than 40 billion yuan, which makes them able to use more than 100 billion yuan. It's not that the fairy is really out of money. At least after more than two years of development, the electronics company can still take out tens of billions, but the electronics company also has to cope with the possible competition that comes with it, especially investing a lot of money in technical transformation. Among the 9 branches, only Donglin Electronics is the fastest and the most successful transformation. According to It is said that he has mastered most of the technology of Eurasian Electronics and began to provide electronic products to China Military Industrial Group on a large scale. He is even embarrassed to compete with Eurasia Electronics. The technology of other companies needs to be further improved, and it will take time to build the core brand of Fairy Electronics. Therefore, it is impossible for Fairy Electronics to give financial support to the headquarters, especially Li Mengze did not ask for their help. Therefore, the Fairy Company only has more than 100 billion yuan to use, and only 80 billion yuan can be used at ease. Most of this money is provided by Xixing Company, so the Fairy keeps Quite restrained.

The appearance of the fairy company makes everyone confused and can't help guessing. On the other hand, it also makes everyone agree with a view that the fairy company is going to be the victim of a big company this time. Fairies are actually quite pitiful. There are even some cartoons on the Internet, which means that fairies are scarred, but they are dragged into the long-distance race by several "rejurning" big men, which is also in line with the truth. Indeed, the companies are not restrained by the restraint of fairies, and the market competition does not stop at all. Joke, can the major companies that have been preparing for several months have a tiger's head and a snake's tail? They will not do it in less than two months. What should they do with the accumulated funds of hundreds of billions of yuan? Can they come and go? Isn't there no difference from playing with children? They will never give up. Whether it's a fairy, a small company, an ordinary company, or a large company, they all have to be baptized, so that everyone can fully vent and eliminate a few people who don't like it. In fact, big companies are also kind-hearted. Don't you see so many unpopular companies? Don't you see so many talented people who just have to toss around and don't want to join the "chain stores"? If you don't teach them a lesson, how can they know the difficulties of this mall? How can they honestly obey the command of the strong!

No matter what the New Year is, it is New Year's Day. What Chinese people value is the Spring Festival. Therefore, from the end of December to the beginning of the year, the new material market is still competitive. By the beginning of January, several companies have launched their own new products and price reduction measures. However, not every company has a new product that can be launched. It is more about announcing new prices. Huayuan Company also announced the new prices of their products and did not launch new products. The market surged because of this wave of price reductions! It was in this boiling sound that Li Mengze took the exam for the fourth semester. It was okay. The old professor was quite satisfied. He was more than 80 points, which was quite good. This attracted the attention of the whole class. It's not simple. "In such a situation, you can still take so many exams", but then he submitted another application for suspension, once again. Request "temporary study" to end the two-year study journey. As the boss of the fairy company, he can't always hide and watch the hustle and bustle. Although the company does not have his management, it can't make bold investments without his leadership. Even if he just plays the role of an image and an appeal, he has to stand up at a moment closely related to the future. He must stand up, stand on the front line of the fairy, and share his share for his company, his employees, and his women. Li Mengze, who left the school, first came to the Fairy Building and met everyone. Then he came to the Fairy Electronics Headquarters nearby and took a look at the employees. The next day, he rushed to Huayuan Company in the northern suburbs of Beijing to meet the leaders and managers. Accompanied by Zhu Wenjun, he inspected the production workshop and entered the research. Research laboratory... Although there are no substantial measures in this series of activities, the impact is not small. The fairy headquarters knows that the boss is back, and Huayuan Company has finally seen their real boss with their own eyes...

During the Spring Festival, everyone is naturally truce, and the cruel business war can't stop the prosperity and bustle of the Spring Festival. No matter how complex and changeable the market is, people have to dress up this festival more festively. After the Spring Festival, Huayuan took the lead in launching its own new products and prices, setting off a new wave of competition! Before people came out of the happy atmosphere of the Spring Festival, they received a challenge letter from Fairy Company, which further intensified the already fierce market. Originally, this competition was the banner of the fairy in order to squeeze the fairy company. In the past few months, the fairy company was also suffering from a low level and had never taken the initiative. However, after the Spring Festival, the fairy unexpectedly came to a counter-guest and took the initiative to launch a counterattack, which made everyone refreshed and quickly calm down and watched the situation carefully. Everyone just found that the fairy boss has returned to the fairy company and has been personally directing the fairy's investment. Is it because the boss is not here in the previous stage of the fairy company? Does Fairy have any new weapons? Does Fairy want to fight against the whole industry? People have speculated, but since the fairy has launched a challenge, how can the major companies not cooperate? Compared with the previous stage of dodging and hiding, each company has taken out the latest products and a new round of product prices to prepare to defeat the fairy company in the fight. It is best to convince him and accept it by the way. Service to other companies. This time, the competition is more fierce than the previous two. Not only has the technology of the product been greatly improved, but the price has dropped more, which shows the advantages and disadvantages of various companies. After all, large companies are large companies, far from being compared with small companies. Huayuan's products are good, but its single variety is relative to that of large companies. The products seem to be a little shabby. And the price of the product is even lower. For a while, people forgot that this is a high-tech product. How can the new product be so cheap? Is this still the latest product? Yes, of course, it's just that I don't dare to sell it at a high price now, but soon, the price will be amazingly high. "Buy it quickly," the experts said. Various companies seem to be conducting product launch competitions, one after another, one batch, another batch. In the two world wars, new weapons continued to emerge, quickly put into the battlefield, then improved, improved performance, and then updated. In the same business war, companies continue to launch new varieties, followed by renewal. A large amount of technology investment, huge advertising costs, plus production management costs, one by one is carrying out loss-making transactions. From February to March, and from April to May, there is no sign of stopping.

By the end of April, under the command of Li Mengze, the Outreach Department of Fairy Company rode around and began to contact some new material companies that could not be resisted gradually. What they looked at was not an ordinary company. Billions of companies did not pay attention to it at all. What they were looking at was the number. A large company with a scale of 10 billion yuan. The five negotiation teams sent back two "good" news. Two companies agreed to the price of Fairy and signed a preliminary acquisition agreement with Fairy Company. The news of Fairy's acquisition of its peers soon spread. Two contracts worth up to 60 billion yuan were quickly exposed by the media, "Fairy acquired Huake for 35 billion yuan, and Junda sold it to Fairy for 25 billion yuan." On May 10, the Fairy Company and the two companies officially signed a contract. The first contract funds of 30 billion yuan were paid on the same day, and the remaining funds were paid a year later. In this way, in the seven months since the war, the Fairy Company took action for the first time. The small fish ate the big fish and ate the two companies at the same time. Both companies are ranked within 20, among which Huake Company ranks 15th in the industry, which makes Fairy Company have three branches in the new materials industry, with total assets of 76 billion yuan. It has entered the top ten new materials companies, and the market impact has been greatly improved. Analysts commented on the heavy-capital acquisition of Fairy Company and analyzed and predicted the future situation. The market also reacted quickly, and several large companies accelerated the pace of acquisitions and tried to seize the opportunity of this round of competition. At the beginning of June, Xinpeng Company invested 28 billion yuan to acquire a company, which ranked 17th in the industry. New Element Company also acquired a company of 20 billion yuan. Fengcheng Company's investment is larger, including a company in Qingdao, which ranks 13th in the industry, with assets as high as 400. 100 million yuan (the parent company's industry has retreated, and the relationship with Fengcheng Company is extraordinary), and several companies have controlled the weak new materials companies by participating in shares. After two rounds, the most outstanding achievements are naturally several large companies with relatively abundant funds. The acquisition investment of New Element Company reached 30 billion yuan, Xinpeng Company invested 38 billion yuan, and Fengcheng invested 40 billion yuan. Among these companies, Fengcheng's income effect is the best, the strength growth is the most prominent, and the ranking relies on The previous companies have participated in shares or acquisitions to ensure that their market rankings are unwavering. The fairy company is growing the fastest, from the top 30 to the top ten, which is not expected by the family at all. In their opinion, if the fairy company cannot quickly rise to the top ten, it is not in line with her social status, and it can also be said to be a failure in this reshuffle.

For this "sharing", the fairy company is all overjoyed, and the people in charge take a big breath, but some people who are well aware of the inside story know that ** has not yet come, the real feast is yet to come, and more roads are still waiting for the fairies to go. In June, the third loan of 30 billion yuan and low-interest loans had arrived, bringing the company's existing book funds to 60 billion yuan, which was not enough. They applied for a contract loan of 50 billion yuan from the bank. Although the last 40 billion yuan was not used at all, the bank still warmly received this big customer. After all, the fairy company always puts tens of billions of yuan of funds in them. The bank also knows that it is impossible to "please not use" this time. At least you can get some interest! What's more, high-quality big customers like Fairy are very popular, which makes Fairy Company have up to 110 billion yuan of available funds. Let's see who comes, Fairy Company will cut it down!

For the two newly acquired companies, Fairy Company does not dare to trust them, and Huayuan Company does not have the ability to restrain each other, so Fairy Company has to follow its performance. The general manager of Junda Company is a relatively large shareholder of the company. Fairy Company has to promote its deputy general manager to general manager, continue to lead the company's work, and assign some personnel to the Ministry of Science and Technology and Research Institute. The deputy general manager of Huake Company simply left. It seems that he is unwilling to work under the leadership of Huayuan, and Fairy is also They have no choice but to buy other people's companies, but they can't buy people's hearts, so they have to temporarily appoint the Minister of Management as the deputy general manager, which is a temporary settling down. The most important thing for fairy acquisition depends on the company's technology and development direction. Once acquired, relevant personnel from the Ministry of Science and Technology will be sent to the company's research institute. On the one hand, they will control that technical information will not be leaked, and on the other hand, they will absorb the technology of these companies for their own research institutes, and at the same time, they will attract the hearts of these people, especially research. Research personnel. The scale of Huayuan Company is relatively small, and it is not suitable to directly control the two newly acquired companies. What's more, Huayuan Company is also the main position of Fairy Company's market war. To a large extent, the newly acquired company has withdrawn from this market competition, focusing on integration, and trying to avoid some unsuitable losses. If a company does not dare to fight, its market position and momentum will be seriously reduced. This is the reason why many companies have to lose money to fight, but if a company has failed, then the market can still forgive it. The market can forgive a company for being knocked down before standing up, but it will not tolerate a company not dare to respond to market challenges, which is the same in all aspects of society.

In June, not only these larger companies were acquired, but also some companies changed owners, and two companies were acquired by international companies, both of which were in the top 20. By the end of the month, the top-ranked companies had not changed owners, except for one company that was squeezed out of the top ten by fairies, and most of them have also enhanced their strength. The biggest change is the top 20 companies. Eight of the 10 companies have changed owners, and five of the top 30 companies have disappeared. That is to say, after eight months of war, 13 of the top 30 companies have lost their autonomy. At present, in addition to Huayuan Company, only the top 12 companies are safe and sound. Other companies have either been invested or acquired, which shows how fierce the market competition is. In addition to the fairies, only 15 companies in the top 30 companies can continue to exist in the name of the original company, which makes the media exclaim the fierce competition, saying that this is the "most tragic industry reshuffle" in recent years, which is not inferior to the electronic industry reshuffle at all. Of course, the connominators have nothing to say. Come out, "I don't know when this matter will end"!

Everyone has set their sights on large companies that have invested a lot of money. In addition to the two companies with foreign background, there are still 13 strong people with perseverance. Experts evaluate the financial resources of each company and predict their possible targets. Of course, the fairy company is the focus. Everyone knows that Fairy Company has borrowed 50 billion yuan from the bank contract, and also knows that she still has some money in her hand, but 200 is still 300. It is not clear. It is estimated that it is about 800 yuan, so it can also buy another company that is slightly larger than the current scale, which makes some people full of expectations. In addition to Fairy Company, everyone is also looking forward to another ninth-ranked company. Although this company named Longjia is not as eye-catching as a fairy, it has invested 32 billion yuan in two rounds, acquired a company of 20 billion yuan, and participated in five companies. Its strength has far exceeded the current ranking. It is said that it has risen to 6th place, surpassing the ranking of fairies and becoming a dark horse in this competition. The scale of this acquisition is very huge, involving a total of more than 400 billion yuan. In addition to the investment of fairies and international companies, there are also more than 300 billion yuan, causing new materials companies to pile up. Since June, four companies with assets of more than 100 billion yuan in the new materials industry have reached, the leading new element company has reached 200 billion yuan, and the assets of the tenth-ranked fairy company have also reached 76 billion yuan. Even the 13th-ranked company have assets have exceeded 55 billion yuan. The assets of large companies are very large. With the existing funds in their hands, it is difficult to eat their opponents, but most of them still have funds in their hands and are not willing to reshuffle like this. Especially for the fairy company, she is definitely not willing to rank at the end of the top ten in the industry. Therefore, the industry giants coincidentally began another round of competition. This time, they focused on the winners in the previous stage!