Chapter 123 Facing Failure

After eight months of cruel competition, some companies have been satisfied. The huge continuous scientific research investment has seriously delayed the company's capital turnover. In addition, they have seized the opportunity to swallow the rich prizes, which makes them unwilling to continue. Everyone seems to have forgotten the original purpose and is ready to stop. But this is just a wishful idea of some companies, and some companies are not full, especially some large companies. They are big companies that have the ability to start a market war, and they are the real leaders. In the previous stage of competition, although it involved more than 400 billion yuan, the actual payment is only more than 200 billion yuan, and nearly 200 billion yuan needs to be delayed by one year. More importantly, the three giants only used 108 billion yuan of contract funds (actually paid 60 billion yuan), which is in It's nothing to them, especially how can several companies take advantage of the chaos to wrap away some swallowing objects that make them jealous? What's more, the war has only lasted for 8 months, which is too short to make some companies "wound their bones", so several industry giants A frenzy of competition was set off, and the goal was directly aimed at the big companies that had gained a lot in the previous stage, vowing to take back what "belongs" to themselves. The giants don't want to stop there, and the fairy company doesn't want to stop there. The 80 billion yuan secretly reserves are for this. How can they stop here? Therefore, the Fairy Company followed closely and carried out artillery support.

The attacks of the top-ranked companies have made the big companies complain one after another. The market that was supposed to stop has ignited a war again. Looking at the momentum, it seems to be aimed at them. There is no time to rectify the newly acquired companies, let alone celebrate. In early July, the companies were forced to be involved in a new round. The market war, this war, is more fierce, more cruel and more unexpected than the last round of war. By September, the war had been rekindled for two months. At this time, the general manager of Huayuan Company, who was the first to acquire with the energetic Fairy Company, suddenly announced his resignation and left Huayuan Company. Almost at the same time, Fengcheng Company announced that it had hired Zhu Wenjun as the general manager of Mingda Company, the company they bought for their novice company. For a while, the fairy company entered an unexpected crisis since the beginning of the war and was "saded from the inside". It is not that the company's management has not changed jobs, and there have even been many cases of collective job-hopping, but it is very shocking that such a thing happened under such circumstances. In the face of this variable, Fairy Company quickly responded, expressed regret for Fengcheng Company's deviation from the market rules, and made a statement that Fairy Company "never welcome Zhu Wenjun, the former general manager of Huayuan Company". Following Xixing Company, which has nothing to do with this war, also expressed its approach to Fengcheng Company and Zhu Wenjun's Professional ethics were questioned and announced the announcement that companies in the Western Galaxy would never welcome Zhu Wenjun, and a similar announcement was quickly made by Donglin Group. For a while, Fengcheng Company and Zhu Wenjun became the object of "thousands of people", especially Zhu Wenjun. People still remember how much Fairy Company trusted him, and the word "betrayal" soon became people's mantra. In order to solve Zhu Wenjun's problem, Fairy Company held a press conference and admitted that Zhu Wenjun's betrayal had had a bad impact on the company under the current situation. Li Weisen repeatedly said the word "betrayal" to the reporter, but "Fairy Company has the ability to continue this competition", saying that even if Huayuan Company can't bear it. It can't mean that the fairy lost, and gives the example of the fairy electronics, telling people that the fairy company is not afraid of being broken, and even if it falls, it can quickly stand up. Then, the fairy appointed the deputy general manager of the company as the new general manager and continues to lead the company in the market war.

Zhu Wenjun's betrayal has had a very bad impact on the social reputation of Fairy Company and caused great harm to Huayuan Company. Although other departments of the company, especially the Science and Technology Department, have not been abnormal, due to Zhu Wenjun's deep foundation in Huayuan Company, Xu Many people are panicked. Regarding the worries of the employees, accompanied by Yang Hua, Li Mengze personally comforted him, saying that "the professional ethics of individuals does not affect the image of others". In the face of the uneasiness of the employees, he praised Zhu Wenjun in front of everyone, pointing out that the reason for the acquisition of Huayuan Company was to a large extent. Zhu Wenjun's personal ability, "There is no doubt that his ability is very outstanding, and his work is also very outstanding". The "series of company policies and a series of personnel changes he carried out are legitimate" and "after the recognition of the fairy headquarters" has fundamentally relieved everyone's uneasiness. However, he also said that anyone who maliciously leaves the company to which the fairy belongs will be unwelcome by the fairy company, "supported by the normal personnel change company." This largely saved the hearts of Huayuan Company and stabilized the production and operation of the only company that supported the scene of Fairy New Materials Company. Finally, she did not lie down in the market war and stood at the last moment.

Zhu Wenjun's betrayal has aroused a strong response in the market, and some companies have checked the staff to prevent the recurrence of the fairy incident. Relatively speaking, they are more worried about similar incidents in the company. After all, the time for the fairy to acquire Huayuan is relatively short, only a year. During this period, there is a continuous war, and there is no time to rectify it. If there is a similar incident there, it may collapse immediately, and it will be gone. For a while, the market was full of wind, and swords and shadows were everywhere, which made some people complain, but there was nothing they could do. Everyone had to stand up like this. There was no similar leader job-hopping incident in the company, but it was found that some staff acted as spies, and there was a big disturbance. It was not until the end of October that the impact of the Zhu Wenjun incident was largely eliminated, and the market war did not stop for a moment.

If it is a listed company, then this incident may make his stock price plummet. Even if it is not a listed company, the job-hopping of the top person in charge of a company will make his market reputation fall, and the fairy is no exception. People can't help but ask what kind of promise Fengcheng Company gave, so that such an influential company as the fairy could not retain talents, whether there was something wrong with the fairy, what was Zhu Wenjun's dissatisfaction with the fairy, or whether the industry person was not optimistic about the fairy... All kinds of speculation followed, and the fairy company once again became A mystery in people's hearts. A person who dares to refuse the fairy company is a rather bold decision in itself. No matter what people think of the fairy company and its senior leaders, everyone has to admit that the fairy company is one of the most powerful companies in China. Its huge industrial portfolio is enough to match some companies that have developed for tens of thousands of years. It is recognized as one of the most attractive companies. In the midst of people's speculation, the fairy launched her own product in early November, a brand-new new material product that has never appeared, and the product launched is Huayuan Company, a company that the general manager has just left and people are constantly speculating about, and directly promoted the arrival of a new round of competition.

The fairy launched her own new product in Huayuan Company, and the industry is still shocked. Most people do not agree with this company that has a scandal, or dare not trust it immediately. I don't know if there are still unstable factors in the company. It is impossible to just As an important person who has been operating for many years, Zhu Wenjun can't be without a confidant. The fairy company should be able to think of this, but why should it launch new products in the company? On the other hand, connounists have seen that the new product is not developed by Huayuan Company. Its technical content is obviously higher than that of the previously launched products, "at least one generation higher". This is not what Huayuan's scientific research force can do, but why does the fairy company take this risk? Once the technology is leaked, the loss will be greater! In fact, fairies suffer by themselves and have to take this risk. On the one hand, Huayuan Company has no new products to continue to be introduced to the market, and it can't be studied at all for a while. On the other hand, the hearts of the company's employees are fluctuating. If extraordinary measures are not taken, it is difficult to win the confidence of employees. Once the people's hearts are dispersed, even if the company is over, the consequences will be worse than the other two companies. Many, at least they still maintain some confidence in fairies. Third, fairy companies also need to launch their own products and recast their market reputation. It is necessary to let people know that fairies are not only about capital, but also have technology and industry-leading technology. Fourth, new products can only be launched in the three existing companies, Huake He Junda is being rectified, and it is impossible to put it into use immediately. Once one company is launched, another company will have a problem, which will make the employees of Huayuan Company realize that the headquarters no longer trusts them and accelerate the centrifugation of employees. Out of these considerations, the fairy company launched the new products developed by Huayuan, which not only saved the hearts of the company's employees, but also showed the market that the fairy company's trust in its subordinate companies and will never ignore everyone because of others. Of course, the company has also strengthened the protection of new products. In fact, the launch of the new products of the Fairy Company has indeed had a very good effect. The market has re-acquainted with the Fairy Company and realized that the Fairy Company is not only rich, but also has technology. Some people have also explained several research institutes of the Fairy Company, which has made the industry look at the Fairy Company with new eyes, especially some that have The acquired company is even more gratifying, and researchers are looking forward to the research institute at the headquarters. On the other hand, Huayuan Company is extremely excited. Anyway, the headquarters did not abandon them and did not doubt everyone's loyalty. Some people who once had a certain idea were also moved. Some scattered hearts gathered again and began to consciously safeguard the interests of the company, which directly led to the stability of Huayuan Company. It's settled.

For the competition situation of fairy companies' new products and their prices, major companies have taken corresponding measures to come up with their own new products or announce their own price measures. Throughout November, companies have shouted that they have put out their real skills to do a lot of work. The whole market became more chaotic. Some smaller companies began to complain, and the giants stared at their opponents and were ready to devour them. By the end of December, the companies were still strong, scientific research funds continued to be invested, advertising was invested as much as possible, and production was still being maintained as much as possible. However, many companies had been cruelly abandoned, and everything was going on with a kind of reluctance or reluctance. By January 23, the competition showed no sign of retreating. At this time, It has been going on for 15 months. This war has lasted for a long time, far longer than the war in the electronics industry a few years ago, but even the companies that launched the war before have been out of control. Companies are worried and have brought this uncontrolled market into the Spring Festival. Perhaps, after the Spring Festival, the competition will disappear. After all, the Spring Festival is different, and everyone should celebrate the family reunion. However, no one can celebrate the Spring Festival with peace of mind. Even the Li family compound, which has always attached great importance to the Spring Festival, is not as relaxed as usual. However, some department personnel of the Fairy Company have not stopped working at all and maintained the working state of a large number of personnel at all times. For example, the consulting department and the planning department have rotated on duty every day. At least half of the staff are sticking to their posts. After the Spring Festival, everyone found that there was no sign of improvement in the market. "As usual", companies had to support themselves again. This state lasted until early March, until a company couldn't stand it and spit it out again!

The first thing to spit out is the 11th-ranked company - Bluebird Company. The shareholders of this large company in the north can't stand the bad state of the market and are forced to spit out the company worth 20 billion yuan acquired a year ago. Now it is only priced at 19.5 billion yuan, short In just nine months, the company that has done nothing has shrunk by 500 million yuan, and it is Longjia Company, the dark horse that has risen in this war. Longjia Company is a dark horse in this competition. Before the war, he ranked ninth among major companies with assets of 60 billion yuan, only 2 billion yuan more than the tenth company, but it was amazing in the acquisition. After investing another 19.5 billion yuan, it ranked in the industry with assets of 112 billion yuan. The fifth place is only 7 billion yuan less than the fourth company, but no one knows how big his appetite is! One company can't stand it, which doesn't mean that other companies can't resist it. However, if one company spits out, more companies will spit out. By mid-March, many companies have expressed their intention to spit out the original acquired companies, but no company has made it clear that they will accept it. It's not that they don's not want to accept it. Everyone is waiting for better. The price is waiting for a more favorable moment for you; and until the beginning of April, no company has traded. This is really a dull spring, and the intense competition is breathless!

According to experts' predictions, Fairy Company is the best financial among them, with a capital of more than 80 billion yuan in hand. Moreover, it is the company with the least losses after more than a year of competition. Because it is only supported by a company in Huayuan and the cost is much smaller, it only loses more than 4 billion yuan, but other companies lose money. There are more. The top three companies, at least 20 billion yuan, or even 30 billion yuan. The top ten companies have an average loss of more than 10 billion yuan per company, and the whole industry has lost at least 300 billion yuan, which makes all companies feel uny. In order to cope with this war that I don't know when it will end, everyone is supporting themselves. Some companies are hesitant to spit out, and some companies are hesitating whether they can eat it. At this time, international companies are extremely active, and the focus of their negotiations is on large companies, and most of the negotiations are the acquisitions of the parent company, not the small companies they have eaten before, which makes industry insiders express concerns about the full penetration of international companies. In the first place, international companies have agency companies and even branches in China. If they are allowed to control some large companies, many people have said that it is "difficult to accept". For this reason, people call for "stop killing each other" internal struggles. But the competition in the mall is not just for you. Everyone can't take it anymore. We can only grind on until one company or several companies are exhausted! At the end of the month, someone finally couldn't help it. There was an avalanche in the new materials industry. This time, as many as 12 companies made transactions to varying degrees. The depth of the transaction and the amount of the transaction shocked the industry.

After the avalanche at the end of April, the sky finally cleared up in May. As a high-tech industry, the new materials industry has once again become a profitable industry. The high-risk, success or failure of high-tech companies, is really presented in front of people's eyes. After the war, companies have soothe their wounds on their bodies. Some companies' assets have increased greatly and their prestige has been boosted, while others have to hand over hard-working companies, and even some companies have to deal with low prices. But out. This big competition in the new materials industry lasted for 18 months. Hundreds of new materials companies participated. Many international companies took the opportunity to enter, and all large domestic companies were involved. More than half of the top 30 companies were uprooted and became subsidiaries of other companies, with a transaction amount of more than 600 billion yuan. It is the largest company's annexation over the years, and its impact far exceeds that of the electronics industry in previous years. In this life-and-death war, Fairy Company entered with huge investment and finally ascended the throne of the top three, becoming another banner of the new material industry. At the same time, Longjia Company also unexpectedly grew up in the huge waves and became another heavyweight company in the industry.

Companies have been scarred in the long-term competition, and the market has made their own choices, but will this industry war end here? Where will the new materials industry go? Can large companies meet the immediate results?