Chapter 132 Breaking the Game

The financial situation of the fairy company is very good. After the new materials war, the company only had 5 billion yuan. In October 24, only 17 months later, it had gathered 54 billion yuan. At this time, the company's debt was only a bank's 20 billion yuan loan, which was unique when the war had just dissipated. However, the business of the new materials company is mainly concentrated in the Beijing-Tianjin region and the Yangtze River Delta region. The competition between the two places is very fierce, especially in the Yangtze River Delta region, which gathers more than 52% of the company's assets. On the contrary, the southern market is almost completely zero, which is naturally not determined to become a national leader. The company's actions are not consistent with the huge capital operation ability of the fairy, which is not allowed by the fairy. Of course, fairies want to be the leader of the industry, a big company that can compete with international giants and challenge them. Therefore, there is no hesitation to enter the south, China's important economic center. Experts agree that after several rounds of acquisitions, after successfully acquiring the seventh-ranked company in the industry from a medium-sized company in the industry, the fairy will strive for the next round of acquisition, and the goal is Shenwei Company in the south, which will open up the huge market in the south, but when and how to acquire it, Become the focus of experts' analysis. Shenwei Company is not an ordinary large company. New material assets of more than 90 billion yuan can not be easily eaten. What's more, Shenwei is not a company that must be married. Its own strength is not weak, and there is considerable industrial support behind it, so no one dares to assert it.

People all know that fairies are rich, very rich, to the point where they are almost omnipotent, but people know that even with the financial resources of fairies, they are now scarred, and the company has a fiscal deficit again. When the tiger has no claws and even has teeth, it is not very scary. Of course, this It's the opinion of ordinary people, and experts who look at the whole situation don't think so. You can count how many listed companies related to Fairy are. There are a total of 39 listed companies. This is not a small number. There are 5 steel listed companies and 29 textile listed companies. These companies can not be considered. Fairy may not be able to command, and has not tried to command for many years; but West Star Company (including Donglin Real Estate Company), fairies can be like arm hands, a listed company under Fairy Electronics, Fairy also directs the action, and Huahe Company is no exception. European Eurasian Electronic Fairy is the controlling shareholder, and one of these five companies is not weak, except for those related to fairies, someone to Wansheng Company. The impact is also very large, which makes people have to treat the investment company carefully. According to the predictions of experts, the fairies will soon take action. Before Shenwei has recovered from the last competition, it will grab it and quickly spread the overall national situation and become the most balanced company in the industry.

Experts know a good understanding of several large new material companies in China, and naturally they are also aware of the market advantages and disadvantages of these companies. Originally, it was also a long-term industry leader - the market of New Element Company is mainly concentrated in the north, that is, the so-called Beijing-Tianjintang and Bohai Economic Zone. It has been operating for many years and is quite powerful. The Yangtze River Delta region is also her important base. They focused on the south of the last acquisition with the intention of opening up the south. The market, but none of them could be acquired. Instead, she spent a lot of money in the Yangtze River Delta region, which can be said to be both a success and a failure. The key is that she did not enter the southern market. This situation is not consistent with her market position at all. Therefore, experts believe that she will become a major pair of fairy expansion. Hands. Fengcheng Company seems to pay more attention to balanced development. It is headquartered in Shenzhen, but the industry of the headquarters only accounts for about half of the company's total industry. In the south, it is only 90 billion yuan, but it focuses on the Yangtze River Delta. This acquisition also focuses on the north. Although it does not directly enter the Beijing-Tianjin region, it is Qingdao and Jinan have made good gains. Even so, the company has become a large company with a relatively balanced distribution, and the industrial distribution is much more balanced than that of the new element company. Therefore, experts do not think that the company will have any ideas about Shenwei, at least it will not be so urgent. As a large company, Xinpeng Company seems to pay more attention to exploring the northern market. It cannot be satisfied with just having 10 billion yuan. Xinpeng Company is headquartered in Shanghai, and the market around Shanghai has more than 70% of the company's total. This acquisition focuses on the southern market, with a total investment. 36 billion yuan, with the original assets, has reached a scale of 60 billion yuan. The scale of such an industry is already quite good. Experts agree that if she wants to become a pivotal large company, she must penetrate the northern market. As for the newly emerging Longjia Company, it is completely appropriate to explore the northern market. Longjia's industry was originally concentrated in the surrounding areas of Shenzhen, which is a regional company mainly in the southern market. However, the last acquisition made him successfully break through to the north, but only focused his development on the Yangtze River Delta region, such as If it can find an opportunity to enter the northern market, it will help it become a national large company. Compared with the previous companies, fairy companies with a solid foundation have both the pressure of going south and the need to go north. Both the north and the south markets are their shortcomings.

Whether it is an expert or an ordinary person, no one will think that the industry layout of fairy new materials will end here. First of all, this is not in line with the image of the fairy's huge financial resources and the image of its industry hegemon. More importantly, although the fairy is very hard to acquire it, it has not been successfully constructed. Building a national layout and the geographical distribution of existing industries do not guarantee that they will take the lead in the future market competition, although the development of transportation has reduced the importance of the geographical distribution of enterprises. In the Yangtze River Basin, the fairy has gathered nearly 120 billion yuan of assets, and the northern market is only more than 40 billion yuan. The only one is known as Kaifeng Company in Wuhan, which is almost the most powerful branch of all forces in the center of China. However, the industrial distribution of fairies is too uneven. The assets in the Yangtze River Delta region are nearly 100 billion, the northern market is less than 500, and the southern market is penniless, so the determination to enter the southern market is very strong. The industry in the central region is too large, and the industry in the north and south is too small. In the eyes of ordinary people, this is caused by the immaturity of the fairy, but some experts do not think so. They think that the fairy company is huge. Just like in the electronics industry, she is competing for industry giants and will not give up the coercion and inducement to Shenwei Company. What the fairy once had contact with Shenwei Company is not news. Many people know that although some people think it is impossible, the reality of the fairy's acquisition of Huahe Company has forced them to adjust their understanding. Since they can eat up to 84 billion yuan of Huahe Group, they will eat Shenwei with similar assets. The company is not impossible. On the other hand, the major companies that want to enter the southern market can only do it, Shenwei Company, so people are full of expectations for the upcoming dragon and tiger fight. Maybe another big war is about to begin.

However, what finally surprised people was that the new element company did not intend to enter Shenwei Company. Instead, Xinpeng Company came to stir up the fairy's game. Similarly, the fairy went to stir up the dragon company's game, which made the experts unexpected. It is understandable that the fairy disturbs the blue bird. With the fairy's financial resources and personality, it will not allow others to destroy its development intentions. The headquarters of the fairy new material is in B Beijing. It is impossible not to pay attention to the northern market or meet the existing market share. It is even reasonable to acquire the green bird, although the focus of fairy development is South. But why don't the new elements try to enter Shenwei? Is it only satisfied with its position as the hegemony in the north, which seems to be in line with the image of a giant in her industry. In fact, this is not difficult to understand. In Lin Yongqi's words, the new element company "dare not move", while the new element company's statement is "consolidating the northern market". Each of the two statements has its own reasons. In a word, the new element company has no action for the time being. On the one hand, the rapid expansion of Fairy Electronics, especially Donglin Electronics, has caused great pressure on new element electronics companies that have been dominated by military electronics for a long time. Since Eurasian Electronics entered China, New Element Corporation has suffered a lot. Over the years, it has played an important position in the military industry market, and Eurasian Electronics with the support of Fairies has been broken. What makes them more angry is that Donglin Electronics has quickly grown into a large military electronics company in China with the dual support of Eurasian Electronics and Fairy Electronics. In just three years, it has digested most of the technology of Eurasia Electronics. In the past two years, its technology has been in a leading position among domestic counterparts. It has absorbed new technologies from Eurasian electronics, and even surpassed Eurasian electronics in some aspects. In this case, the new element electronics company is naturally the first to take the brunt and has to invest a huge amount of money to compete with it. In this way, in the face of this rapidly expanding large electronics company, it is still gradually at a disadvantage and barely surviving, so Lin Yongqi assured her husband that "the new element dares not move around." On the other hand, the new element has to pay attention to the rise of Fairy New Materials Company. The leader of this industry, who has deep scruples about fairies, now the first thing to pay attention to is not to compete for Shenwei Company in the south, but to stabilize its hegemony in the northern market. The headquarters of Fairy New Materials is also in B Beijing, which makes the headquarters of the two largest new materials companies in China in B Beijing. Although the market is large, it can't accommodate two big tigers. The fairy will not meet its only market share of 40 billion yuan, and it is inevitable to expand. At the same time, objectively speaking, the possibility of new elements competing for divine power is also Not high, one is the limitation of its own strength, and the other is that the South is now the headquarters of two large companies, not to mention that Shenwei is not weak at all. Therefore, a certain situation predicted by experts did not appear. Instead, a unique Xinpeng company headquartered in Shanghai put small shoes on the fairy. It should be said that the focus of Xinpeng Company's work should be to explore the northern market. Among the total assets of more than 170 billion yuan, the southern market has reached 60 billion yuan. The South should not seem to be his focus, which makes people unable to understand his wishes. Although Shenwei has complementary products with him, the two sides The cooperation is not very strong. The existence of Shenwei is a threat to the development of his industry to a considerable extent, but why do he still does this?

In fact, the answer is also very simple, but it's a little unexpected. Xinpeng Company is quite dissatisfied with the fairy company that has seized its market position, and hates the fairy company that has concentrated the market in the Yangtze River Delta. Therefore, it has become the established policy of Xinpeng Company to destroy its strategic layout and make it unable to develop in an all-round way. Xinpeng Company's suspicion of fairies is much deeper than that of other companies. If fairies succeed in standing firm, its market in the Yangtze River Delta will expand rapidly. Xinpeng Company's industry will be under greater pressure. More importantly, Xinpeng Company has no other scruples about fairies, which is also its courage. The decisive factor of provocation, of course, is the understanding reached with the new element company. Xinpeng Company gave up the northern market. On the one hand, it reached some kind of agreement with the New Element Company, and on the other hand, it also wanted to borrow two new nobles who are not afraid of death to toss him. Because he knew that the fairy and Longjia would not give up the northern market, and the development of the situation also verified their speculation. For example, the two companies joined hands to participate in Bluebird, but failed to stop the fairy's acquisition plan! Xinpeng Company and New Element Company reached an understanding. The two sides squeezed the fairy company in three markets at the same time. In the northern market, there were new element companies, which weakened the development momentum of the fairy in the north. In the Yangtze River Delta region, the two companies work together to squeeze the fairy company. In the south, there is Xinpeng Company, which is not afraid of boiling water, to disturb the fairy's plan to acquire Shenwei Company. If it succeeds, Fairy New Materials Company is likely to be finally squeezed out of the market. This predetermined market strategy can be said to be quite successful and very threatening. Although the fairy may know that other companies are jointly putting pressure on them, they can't deal with it effectively. This situation is obvious in future market competition. Of course, the fairy was not suppressed by the cooperation of the two companies, which was mainly due to its good financial situation and the successful acquisition of Shenwei Company! If the fairy was set up by New Element Company and Xinpeng Company, then the Fairy's successful acquisition of Shenwei is a key step to break the situation. The acquisition of Shenwei's Fairy Company has become a real national new materials company, with branches in the three major markets of North, Central and South, only in the country!

Fairy Company can break the situation. First of all, it benefits from the acquisition of Shenwei Company, which makes the activity space of Fairy New Materials more, and successfully divides an important part of the southern market. The Fairy Company is also inseparable from the cooperation of other aspects. These cooperations are Fengcheng Company, Longjia Company and Bluebird Company. After the fairy acquired Shenwei, Longjia was forced to take a stake in Bluebird to enter the northern market and ease the relationship with the fairy, which made the two companies have some similar market interests. Although there is continuous competition, there is also cooperation, and more importantly, compromise! The Southern Market is not only the base of Longjia, but also an important market for Fairy Company. It is not too much to be regarded as the main market. Its mutual compromise will help to achieve a win-win situation between the two sides. At the same time, it is also conducive to the pressure on Xinpeng, and it is also a favorable trend, because both they and Fengcheng Company have to face Xinpeng Gong. The company is under great pressure in the Yangtze River Delta region. The most important cooperation between the two companies is in the northern market. Longjia hopes to enter the northern market. Even if it invests in Bluebird with 10 billion yuan, it will not hesitate. Bluebird Company has become the contact point of the two companies, and expanding the Bluebird market is the common wish of the two companies. Compared with Longjia Company, Fengcheng Company, which once caused a huge crisis to Fairy Company, has also become the help of Fairy Company. The mutual relationship of interests has caused the two companies to give up some accumulated grudges. Whether they are willing or not, the two companies have actually been cooperating! Unlike Xinpeng Company, Fengcheng is not afraid of the industry's big brother, New Element Company. Because Fairy acquired Junda Company first, he could not find a suitable acquisition object in the north. Secondly, he acquired a large company in Qingdao with assets of 40 billion yuan, which wiped off a side of the northern market. It's not enough. It also acquired a large 18 billion yuan company in Jinan to further push into the northern market, which shows its determination to develop the northern market! In order to further expand the northern market, Zhu Wenjun, the general manager of Huayuan Company, which was quite popular with fairies, was in charge of the northern market of Fengcheng Company with his special ability to be familiar with the northern market. Perhaps in the past, people didn't know Zhu Wenjun or thought it was not a big deal, but after he was selected by the fairy company and served as the commander-in-chief of the fairy flag, people had to look at him with new eyes. Will the ability of the fairy be poor? Even a fool must be the best fool in the world. As for why Zhu Wenjun is willing to give up the trust of the fairy company and choose another company, people don't know or guess, but Fengcheng Company's trust in him is also a real thing. Anyway, in fact, Fengcheng Company, with a national layout, has become a national competitor of Fairy Company, but it has also become a rare partner of Fairy against New Element Company and Xinpeng Company. Its role is even greater than Longjia Company, which is where the two companies have to acquiesce. Under the nest, there is a complete egg." Once the fairy is defeated, the two powerful companies are bound to let go of Fengcheng Company. Unless Fengcheng Company joins their combination, how can it be easily calculated? Therefore, the fairy company finally broke the game!

The interests between companies are very complex. The interaction constraints in energy, electronics, new materials, biotechnology and many other fields eventually led to the rise of Fairy New Materials Company; of course, the rise is not without cost. The Fairy Company invested 85 billion yuan to make a good game for the Fairy New Materials Company. Cao Kecheng began to color the color canvas to realize his dream of starting a business. However, the Fairy Company had to be scarred again, and there was no money in the first place. Although he stole 30 billion yuan from Xixing Company and from Fairy. Electronics will come up with 40 billion yuan, but by March 25, there was only 50 billion yuan left; and in order to support the development of new materials companies, another 10 billion yuan was invested. After repaying the bank loan, it was no longer enough to pay for the remaining contract funds! It's just that this time, Fairy Company did not embarrass Xixing Company. They collected a profit of 30 billion yuan from the electronics company. Of course, it did not make the financial situation of the electronics company tense. Since the establishment of the Fairy Company, it has been smooth sailing. Along the way, it has broken through the barrier and developed into a huge consortium with four major industries with total assets of more than one trillion yuan. It is "notable". Anyway!