Chapter 131 Dark Fight
The protracted new material war is the final result of the rise of several companies and the disappearance of several companies. In this competition, two results are the most eye-catching. First of all, Fairy Company is based on Huayuan Company and powerfully acquired with huge funds, with a total acquisition amount of more than 170 billion yuan. In order to acquire a well-deserved acquisition of large investors, it has entered the ranks of the top three in the new materials industry and become the third largest company after New Element Company and Fengcheng Company. The assets have exceeded the original third-ranked Xinpeng Company, which makes people feel that fairies seem to have the preference to seize the third place! Another important aspect of Fairy Company is its huge capital operation ability. Just after spending 300 billion yuan to set up an electronics company, it has invested another 200 billion yuan to open up the new material market. It can't help but shock people from all walks of life, and her introduction of funds from Xixing Company as a loan is even more eye-catching. Some people even sprayed blood for it, "The fairies are so terrible", which is an almost unanimous comment. Another eye-catching result is the rise of Longjia Company. It is not an excessive rise. The company, which has assets of 60 billion yuan and ranks ninth, not only did not fall in the competition, but has become the fifth largest company in the industry after chasing Xinpeng with a huge investment of 52 billion yuan, although the company's The investment amount is not among the top three of the acquisitions, but the reality that the total assets have almost doubled makes people have to look at it, and its limelight even surpasses Fengcheng Company, which ranks second in acquisitions. In this acquisition war, some companies eat in and spit out, and some companies eat continuously, making people sigh that it is weird. This market is really not something that ordinary people can play with!
Fairy New Materials Company was established in May 23. With Cao Kecheng as the general manager, it has six branches and dozens of products. The headquarters is also equipped with a research institute with total assets of 190 billion yuan, and the headquarters has injected 20 billion yuan of working capital, which is quickly integrated under the leadership of Cao Kecheng. It makes up for the losses caused by long-term competition. The success and failure of the high-tech industry are also lingering. Success or failure is often in the middle, and its integration is relatively easy. Huahe Company itself is not weak, but the management is unable to do it, and it is entangled in debt. It was forced to get out by the fairy. Under the banner of the fairy, production has recovered rapidly. By November, the companies had basically been integrated, and the business between the companies has also been adjusted, technology sharing has been implemented, and the research focus has been re-introduced. With the distribution of lines, the whole company is gradually on the right track. These companies are not small in size, and they all have their own special technical products, which greatly increases the resources available to the head office. Cao Kecheng is finally relieved in his debriefing report at the end of the year. Although a large-scale acquisition has been made, the financial situation of the fairy company has not deteriorated, and the situation is slightly better than a few years ago! Although the loan is 20 billion yuan from the bank, and although the company still has more than 50 billion yuan of contract funds to pay, it took a loan of 80 billion yuan from Xixing Company without repayment, and then withdraws 40 billion yuan in profits from the electronics company. With an annual income of more than 35 billion yuan, the company's finance How can it get worse! By April 24, the fairy had an account of 80 billion yuan. In order to "facilitate fund management", she repaid the loan of Xixing Company in one fell swoop. At the same time, she took away the loan of 110 billion yuan from Xixing Company with the same "fixed interest". Li Yudong was very distressed. Originally, there was an interest of three yuan, but now it has become one yuan, and he has lost 30 billion yuan. This fairy simply regards Xixing Company as a bank. Although she has also eaten 95 billion yuan of assets, she has paid as much as 110 billion yuan, which is a little too expensive! After paying the contract funds in May, the fairy company, which has 108 billion yuan of funds, is once again full of ambition. There are still 54 billion yuan of huge funds left, which means that the big money there is once again makes people feel afraid!
The large-scale capital mobilization of Fairy Company is also unavoidable. The existing market status makes them easy! By August 24, the market was decoy again. What started was the new materials industry, which had just ended the war and had only been adjusted for 14 months. Although the scope of this fight was not very large, it was more eye-catching. The Outreach Department of Fairy Company and Longjia Company had a secret contact. At the cost of Xinyuan Company's 20 billion yuan assets, the two sides reached a secret agreement! This agreement actually far exceeded their own scope. According to people's analysis after the fact, the fairy transferred Xinyuan Company to Longjia, and Longjia transferred it to Xinpeng intact. The fairy got the support for Shenwei from Longjia Company with the promise not to enter the biotechnology industry, and Longjia got it from Xinpeng again. With the support of Bluebird, the three companies have achieved a conspiracy that is beneficial to them from three aspects!
According to Cao Kecheng and his leadership, Xinyuan Company is "a chicken rib". This company with assets of 20 billion yuan is located near Shanghai. Although the geographical distribution and product positioning are good, it has a conflict with another company, now also in Fairy's Huake Company. Huake Company's headquarters is in Zhenjiang, the assets and product positioning are better than Xinyuan Company. That is to say, Xinyuan Company is no longer suitable for Fairy New Materials Company. After the analysis of the company's senior management, Cao Kecheng submitted an application to the fairy headquarters, which was not very interested in Xinyuan Company, but as a by-product of Huahe Company's package acquisition plan, if it did not eat this by-product at that time, it would be impossible to get Huahe Company, and Fairy had no choice. They were going to sell Xinyuan Company at a price, so they did not take it as the focus of integration. They even transferred some key scientific researchers to enrich Huake Company, and even removed some technical materials and research results. Of course, in order to sell it at a good price, it did not make a mess. The basic strength of the company is still there. . Fairy Company has always been like Shenwei Company, which has assets of 85 billion yuan. Previously, it ranked fourth in the asset ranking. After a period of weakening, it has fallen to the seventh position. Although its assets have no loss, it has eaten and vomited. As a listed company, The reputation has been hit hard, and it is not as good as another company with 95 billion assets, which is in an increasingly difficult situation. More importantly, Fairy Company has always been thieves for him. It has always wanted to eat this ranking, the seventh largest company in its own appetite, and in G State. Of course, the reason why Fairy is interested in Shenwei Company is that several shareholders of Shenwei Company are also shareholders of Shenwei Biotechnology Company. If you can Some kind of agreement exchange is "possible to acquire this large company"!
The reason why Fairy Company came to Longjia Company is that Longjia's important industry is also biotechnology. Naturally, they do not want to compete with the same powerful opponent in two different fields, and the product positioning and geographical distribution of Xinyuan Company are also suitable for this rapidly expanding focus company. The fairy has investigated some of Longjia's situation and also knows that the other party has good financial strength. In addition, the fairy also intended to delay the other party in some aspects, not let the other party have more room for development, and at least maintain a certain degree of control over Longjia. Of course, Longjia also seems to be quite interested in Xinyuan Company. The fairy's willingness is useful, and it is useless. This time, the other party is focusing on the Bluebird Company. Instead, he gave Xinyuan Company to Xinpeng Company, which also needs him, as a favor. Speaking of which, Xinpeng Company can be regarded as the benefit of the fisherman. Without doing anything, it got Xinyuan Company, and it was obtained from the fairy! But whether each company can get what they want, and what kind of company they get, the result is often unexpected!
Fairy Company does not know the secret agreement of other companies, but Xinpeng knows the action of fairies very well. There are not many companies that can let fairies start. Except for the blue bird, it is divine power. Because Longjia company has identified the blue bird and treats the Xinyuan company that is not in its hands as a gift. Come out, then, the object of the fairy is about to come out. Of course, the actions of the three companies are hidden from the eyes of colleagues in the industry. Often the transactions under the table are weird and not credible at the same time. There is also a competition between Qingniao Company and Shenwei Company within the fairy. The product positioning of Qingniao Company and Huahe Company are relatively similar, but the regions are different. Qingniao is in Bjing, located in the economic zone around the Bohai Sea, and Huahe is in the Yangtze River Delta, so Qingniao is also very attractive to the fairies who have acquired Huahe. As for whether it is Bluebird or Shenwei, neither company is very sure, but there is one thing that Xinyuan Company must sell, which is the simple market idea of Fairy Company.
Compared with several ambitious large companies and two companies with de facto autonomy, it is a different situation. Shenwei Company can be said to be a loser in the last market competition. It failed to the point where a newly emerging company wanted to acquire him, which shows its difficult situation. Shenwei didn't expect that the last competition would last for so long, especially when major companies had already eaten a large amount of money, and did not expect that the fairy would first provoke a new round of industry war. Since then, the whole company can be said to be struggling, and finally finally bought Kaifeng Company. It was given to the Fairy Company. At the beginning, Shenwei was unwilling to hand over the company to the fairy and wanted to leave his hard-working flagship in the new materials industry. However, the problem is that this flagship is no longer the flagship. It has dropped from the fourth position to the seventh actual position. Its leading role has been greatly lost. The decline in the stock price has caused a chain reaction of relevant companies, causing a dilemma for the whole group. What makes them more embarrassed is the capital injection activity of Wansheng Company. The capital injection is not the imaginary fairy company, but their competitors in the field of biotechnology, which makes the senior members of Shenwei Company feel quite passive. The situation of Bluebird Company is just as bad. His company spit out the earliest, and it is naturally the most difficult, and it is quite difficult. Otherwise, it will not spit out with a difference of 500 million yuan. Without doing anything, it will lose 500 million yuan of assets in vain. Therefore, although this company is not listed, it is also worried. The wolves are all around and have already surrounded them.
Since October, companies have been secretly wrestling with each other in an attempt to take the lead. This secret fight did not cause competition in the market. After all, after a round of competition, all the companies were greatly damaged and urgently needed to recover. Even the fairy company, because the industry was relatively large, did not dare to start the war lightly and could only secretly exert pressure. Shopping malls are ruthless and only for profit, which is an unchanging principle. In this battle, Fairy Company first made a "stumbling" for Longjia Company. They were not fully sure to eat Shenwei Company. Therefore, as compensation for themselves, they are ready to spend 20 billion yuan to invest in Bluebird Company, which allows its share in the northern market to reach 60 billion yuan, keeping the company in the region. Balance. Longjia Company goes all out to acquire or control Bluebird Company. On the other hand, Xinpeng Company, which has judged the intention of the fairy, is naturally unwilling to fall into the position of Lao Si. She can not use Xinyuan Company, but if she can control or invest in Shenwei Company, then she can completely enter the huge southern market, at least To curb the development of fairies in the south! In the first period of time, the companies did not know that there were rivals. Although everyone investigated possible opponents, the fluke mentality has always existed. Longjia Company did not know that the fairy had such an intention at all, because the fairy has always been acquisition and holding, and there are few holding behaviors. In their impression, the fairy will not do such a thing as equity participation. What's more, the fairy company should pay more attention to the southern market. They already have two companies in the north. It seems that there is no need to add another 50 billion yuan large company! The fairy did not know the transaction between Longjia and Xinpeng. At first, she suffered a hidden loss, and the initial transactions of various companies were defeated one after another.
Market competition is not a matter of a company. In the exchange of interests of various companies, whoever can get stuck with the opponent and has more cards may take the lead in the future market competition until it defeats the opponent. The first round of contact negotiations began in October and showed no sign of success until the end of the year. This phenomenon naturally attracted the attention of major companies. They re-examined their goals and began to investigate and verify potential competitors in an attempt to save the unfavorable situation in the previous stage. Longjia Company was soon shocked to find that the Fairy Company was making a stumbling for him, because the main industry of the New Element Company is in the north, and it is impossible to support the Bluebird Company, which is also in B Beijing, while the headquarters of Fengcheng Company is in Shenzhen, and the important industry is in Shandong. It seems that there is no need to develop this company in B Beijing, the main industry of Xinpeng. In the Yangtze River Delta, although there is the possibility of going north, there is no need to hate yourself too much. What's more, Xinyuan Company has to draw it out of itself, and her main competitors should be the other three companies. The fairy's threat to him seems to be greater. Then the only thing that disturbs the situation is the fairy company, and the fairy is like There is also an intention to expand the northern market. Although there are already 41 billion yuan of assets of two companies, this asset should not satisfy the fairy's appetite. Fairy Company is rich and ambitious, which makes Longjia Company have to be cautious. Longjia Company is very distressed about this. If the fairy company is concerned about competing for the Bluebird Company, this will increase their difficulties. On the other hand, there is nothing to say. The behavior of the other party does not violate the agreement. Due to the huge financial resources of the fairy, they are completely more confident than themselves to eat the Bluebird Company and how to deal with the Bluebird Company. The relationship with the fairy has become a very headache for Longjia Company. Longjia Company is headquartered in Shenzhen. Its previous business was mainly in the surrounding areas of Shenzhen. The newly acquired companies are mainly concentrated in the Yangtze River Delta region. This time, they are very determined to develop northward, but they feel powerless for their opponents like fairies.
Compared with the soberness of Longjia Company, Fairy Company is confused. They have made more enemies. Major companies may be their competitors, and even some smaller companies will take "countermeasures" because of the threat of fairies. China's economic focus is still in the coastal areas, or in the so-called three economic zones. The Yangtze River Delta has gathered many new material companies, which is not only an important base of New Element Company, but also the main base of Xinpeng Company. Fengcheng Company's strength in Shanghai is not weak, and Longjia focused on the last acquisition here. Regions. The new element company in the northern market is dominant. Bluebird is not bad, and there is also a large company. The competition in the southern market is also very fierce. Longjia's original industries are all in the surrounding areas of Shenzhen, and Fengcheng's headquarters is also in Shenzhen, but Fengcheng's strength in this headquarters is not in line with her industry position. This investment The companies bought are all in Shandong. Therefore, there are many companies that are likely to compete for Shenwei Company, and the top four companies in the industry are all possible. If these companies do a little tampers, they will make the fairies unable to use it. Therefore, the fairy company can't find who the competitors are at all, and can't treat all three companies as rivals. Isn't that looking for trouble? However, the fairy has been secretly in love with Shenwei for a long time and has long wanted to be included in it. Since you can't find a breakthrough from your opponent, you can also find it back from your partner! There are a lot of iron-hearted friends in the Fairy Company. The West Galaxy Company is like an arm, but it can't help this time. This relationship is too far away. When it is launched, the play will not be able to sing for a long time, and only Wansheng Company can get involved in other companies. Wansheng Company introduced a major shareholder this time. With an investment of 15 billion yuan, the company has greatly increased after just one year. The stock price has risen, and the market value has risen to 60 billion yuan. This company is also a biotechnology company. If it can be brought online, it may force Shenwei to make up its mind. The new shareholder of Wansheng Company is Xinhua Biotechnology Company. It has strong strength and mainly focuses on the northern market. This time, it took the opportunity to enter the southern market, but this company does not occupy a controlling position in Wansheng Company. The first thing Fairy found was Ye Guowen. On the condition of interest-free loans, the two companies joined hands to launch the company's capital injection campaign. Force Xinhua Company to inject capital, and once Wansheng Company's strength expands, it will inevitably exert great pressure on Shenwei Company in the south, squeezing the living space of its biotechnology part.
The reason why Fairy Company dares to make such a request is that Shenwei Company did not severly refuse the acquisition request of Fairy Company. The industry of Shenwei Company is divided into three parts. The pharmaceutical industry accounts for an important part, and the other part is energy, but the scale is not very large. The reason why Shenwei Company did not refuse is that it also sees the comprehensive advantages of the fairy company. More importantly, the huge financial resources of the fairy company, once it angers her, it makes it desperate to enter the biology. In the field of science and technology, Shenwei will have to fight against this fierce tiger on two fronts. On the other hand, Shenwei Company does have great financial difficulties. In addition, Wansheng Company, which has been suppressed, has been revitalized by Xinhua Company, and now it has to face this old competitor again. They really don't want to add another opponent! Of course, the reshuffle of the new materials company industry also chilled him. Large domestic companies have become monopolies, and the southern market is also difficult to last! The shareholders of Shenwei Company, who got the content of the fairy negotiation, were worried. Li Mengze could do everything. He could even do things such as interest-free loans to support the Ye family and force Xinhua, which made them have to be cautious. Ye Guowen owns 25% of the shares and still serves as the chairman of Wansheng Company, which is a big threat to Shenwei Company. How to go and how to solve it has become a mental illness for shareholders.
The new round of negotiations began in February 25. Fairy Company was unwilling to waste time. After the Spring Festival, it asked to start negotiations. Although Shenwei Company was the main family, it had to follow the guests, and another round of negotiations began with difficulty! At the same time, Longjia Company also found the Fairy Company, hoping that the Fairy Company could let the Blue Bird go, but Longjia could not give the Fairy due support. Its biotechnology part did not work in the previous stage, and the Fairy Company has already doubted the behind-the-scenes transaction of Longjia Company. If they acquire Blue Bird, then It is impossible to have enough funds to acquire Xinyuan Company, which is pointed out by Fairy Company rudely. Fairy Company asked for an explanation, but Longjia Company suffered from it. Unexpectedly, Xinpeng Company, which already had an important industry in the south, would intervene. Not only could it help itself, but it also put itself in a passive situation. For Longjia's behavior, someone is very angry, thinking that it is a "blatant provocation" against fairies, and it is a sign of insincerity. His complaints were all transmitted to Longjia Company through the Outreach Department. Hearing this, Longjia Company was stunned. For this rich industry boss, Longjia has accompanied him all, but in the shopping mall, he is not warm-hearted, only real money or market interests, which is a problem that everyone understands. There are only three ways in front of Longjia, either to increase the acquisition price and acquire Bluebird Company at a price beyond what the fairy can afford, or give up the acquisition, or the two companies exchange certain interests and compromise with each other to solve the problem. The problem returned to the two companies, and Xinpeng Company once again became a bystander. What is unfavorable to Longjia is that the value of Longjia Biotechnology for fairies has been sharply reduced. Li Mengze can use personal loans to support Wansheng Company to fight against Shenwei Company. This role has been far greater than the role of Longjia Biotechnology, which is clear to both sides. At the same time, the capital injection of Wansheng Company will also affect. It sounds to the living conditions of Longjia Biotechnology Company. The market is so intertwined, intertwined, intertwined, Fairy Company is now suppressing Longjia to some extent! The negotiations between the two companies have not yet come to fruition. Shenwei Company has sent exciting news. Shenwei Company can consider withdrawing from the new materials industry, but has put forward requirements for the price proposed by the fairy and some industries of the fairy. Shenwei Company asked the fairy to give up some kind of assistance to Wansheng Company and asked the fairy at the same time. Implement some kind of clamping on Longjia Company. Most of the fairies can accept this. If the acquisition is realized, it is impossible for her to have the funds to support Wansheng Company. At the same time, if Shenwei Company has funds, she does not have to worry about Wansheng Company. Now that the goal has been achieved, it is impossible for the fairy to carry out that kind of losing business. As for Long Jia, in the interests of the fairy, if possible, she will not be willing to let her develop and grow. The fairy is rich, but she will not be generous enough to give money to others at will.
The final result is the transaction at the expense of multiple interests. Fairy Company acquired Shenwei New Materials Company as it wished, acquired it at a price of 95 billion yuan, paid in three phases, and finally successfully entered the large southern market. Longjia Company had to give up its attempt to enter the northern market. As compensation, it spent 20 billion yuan to acquire Xinyuan Company. She did not give up. It has to be sold to Xinpeng Company. At the same time, in order to save the Bluebird Company so that it does not fall behind, the two companies have each invested 10 billion yuan, and 21% of their shares have become important shareholders of Bluebird Company, maintaining the balance in the northern market. In any case, both companies have received considerable benefits. Longjia Company spent 30 billion yuan to acquire a company and participate in a company, with total assets of nearly 150 billion yuan. Following Xinpeng Company, it has ensured its position in the industry. Fairy Company sold a company, acquired a company, and participated in a company, with a total investment of 85 billion yuan. It not only optimized the company allocation in the Yangtze River Delta region and increased the market share of the northern market, but more importantly, it entered the southern market in one fell swoop, approaching the top position in the southern market. After this acquisition, Fairy has a market of 95 billion yuan in the south, a market output of more than 120 billion yuan in the Yangtze River Basin, and nearly 100 billion yuan of market assets in the Yangtze River Delta region, while the northern market has expanded to more than 50 billion yuan, making all aspects more balanced. It has balanced its industrial layout across the country. After receiving the gift from the headquarters, Fairy New Materials Company rose from 190 billion yuan to 275 billion yuan in assets. The total assets have far exceeded the previous number one new element company, becoming a veritable new overlord in the new materials industry!
This acquisition is also the result of compromise in all aspects. Fairy Company cannot force Longjia Company too much and is not willing to eat Bluebird Company. They are more willing to cultivate Huayuan Company into an important company in the new material market through their own efforts. In the case of supporting Junda Company, they have at least hundreds of billions of yuan in the north. The share is even higher. Bluebird Company has become a buffer for fairies and Longjia in the north. In fact, the most failed in this battle is still Xinpeng Company. This company, whose headquarters and important industries are located in the lower reaches of the Yangtze River, not only did not get any advantage in the fight with fairies, but also lost the opportunity to enhance competition in the delta. Keep the pressure on the fairies. Fairy can also call for wind and rain near the base camp of Xinpeng Company. Huake Company is the largest professional company in the Yangtze River Delta, with the strongest professional strength. The acquisition of Shenwei Company by Fairy has greatly expanded its market share in the south, from almost zero to an industry giant with nearly 100 billion yuan. It is completely a fairy. A big victory of the company is simply "perfect". Because Shenwei's products are relatively complete and monopolize part of the southern market, Fairy New Materials Company has given relatively complete development authority, allowing it to fully explore the southern market and become an important force of the company. Of course, Cao Kecheng is also interested. A branch that accounts for more than one-third of the company's total assets and dominates one market, can the head office not pay full attention to it?