Chapter 136 Self-cultivation 2

However, the fierce competition in the new materials industry is far beyond some people's imagination. Originally, the fairy could develop faster, but in the northern market, she was squeezed by the new element company. In the Yangtze River Delta region, it was dominated by Xinpeng Company, supplemented by the new element company. Other companies followed, and the fairy company was also squeezed multiple times. Under such difficult conditions, the fairy company Difficult to expand the scale. In the northern market, the market share of the two branches has increased from 41 billion yuan to nearly 100 billion yuan. The market assets of Huayuan Company soared to 55 billion yuan, becoming a large company in the northern market, which can almost be compared with Bluebird Company, forcing the new element company to take it as a precaution. The focus. The scale of the key Junda company that New Element Company originally guarded against has also expanded by 80%. Of course, such a result is also related to the key support of Huayuan Company by Fairy New Materials Corporation. After receiving the funds injected by Fairy and Longjia, Bluebird Company's strength has also greatly increased. It was originally a large company, but now it is not afraid of the heavy pressure of the new element company. Although it does not develop as fast as the two branches of Fairy, it also makes the new element company feel a great threat. Generally speaking, except for Fengcheng Company, the development speed of several large companies far exceeds the development speed of the market.

Compared with the northern market, the market competition in the Yangtze River Delta region is more fierce, far beyond people's imagination. As the saying goes, the competition between the three companies will certainly cause a chain reaction of other companies, not to mention that some companies already have a tacit understanding. In the lower reaches of the Yangtze River, the economy is developed and there are many companies of all kinds. The focus of Longjia Company is here, and the focus of Fengcheng Company is also here. There are also several companies whose strength is not weak. Of course, there are more international companies. Among so many companies, the most powerful company is naturally Xinpeng Company. The local assets exceed 100 billion yuan, plus economic After many years of operation, it is the combination of the two companies of Fairy, which also has assets of nearly 100 billion yuan, but other companies are not weak. The companies are intertwined with each other, and the interests are entangled. The fairy is struggling to survive in the cracks! In the past few years, the growth of assets has been the slowest, reaching only 160 billion yuan. Although Xinpeng Company has not achieved the growth corresponding to its strength, it has also reached 200 billion yuan, far exceeding the growth rate of Fairy Company. The strength of the new element company with only 51 billion yuan of assets has also doubled, reaching More than 110 billion yuan; however, in this area, the two companies in the south are growing the most rapidly. Longjia Company and Fengcheng Company also seem to be a joint force. In fact, their strength has increased by about three times. Fengcheng Company has increased from 35 billion yuan to 123 billion yuan, while Longjia has risen from 58 billion yuan to nearly 150 billion yuan, almost becoming an entity other than Xinpeng! This result surprised many people and made the fairy a real loser! Fairy New Materials Company failed to succeed in the lower reaches of the Yangtze River, but paid off in Wuhan, the center of China's emerging economy in the middle reaches of the Yangtze River! Fairy Company is quite strong in Wuhan. Donglin Real Estate, Donglin Energy, Hanyang Iron and Steel Company, Hanyang Textile Company, plus Donglin Electronics, and even Donglin Automobile Company can be included. Many of these companies are the original industries of Donglin, and now they are creating favorable articles for Kaifeng Company to varying degrees. Pieces. With the rapid development of related industries, especially the expansion of Donglin Electronics, the market supply of Kaifeng's products is in short supply. In just a few years, the industry has more than tripled, and its assets have reached more than 75 billion yuan. It has almost become a monopoly company in the region, and its influence on local new materials is huge. Due to the success of Kaifeng, the number of fairy new materials in the Yangtze River Basin has reached 235 billion yuan, which has also nearly doubled, and finally maintained a part of its face.

In the southern market, the fairies have achieved another bright spot. The market statistics alone make the people in charge of the headquarters excited. Shenwei Company expanded from a market of 95 billion yuan to more than 200 billion yuan, becoming the largest corporate entity in the southern market. Shenwei Company received a large amount of money from the head office and received a large number of scientific researchers and new technology products. Almost all forces swept out the western half of East G and went deep into the Shenzhen area to the east. This achievement is called "a fluke" in the company's analysis report, and it is agreed that it was picked up from Xinpeng Company. It's cheap. In the southern market, New Element Company tried to enter but failed. On the contrary, Xinpeng Company has assets of more than 60 billion yuan, and its market is all in the surrounding areas of Shenzhen. This has a direct conflict with the market of Longjia Company and Fengcheng Company, so that it is subject to the joint di system of the two local factions. Originally, I wanted to focus on exploring the southern market and planned to take advantage of the opportunity of the two companies paying attention to other regions to gain a foothold in the south. Unexpectedly, Fengcheng Company did not focus on the northern market at all, but worked with Longjia Company to engage in the middle and lower reaches of the Yangtze River market and consolidate their base market. In fact, the two companies originally wanted to deal with the fairy. In their opinion, the fairy was a serious threat. Unexpectedly, Shenwei Company had no intention of going east at all. On the contrary, it was against Xinpeng Company. Some actions of Xinpeng Company made the two companies furious and mercilessly blocked, with selective investment of funds and selective research and delivery of products, which made Xinpeng Company complain bitterly and could hardly maintain its original market share, and even share a piece of pancakes! This is not the end. Shenwei Company, who is not satisfied with the vested market, competes for the peripheral market of the three companies with a huge amount of capital and advanced technology, which not only makes Xinpeng Company unable to look at each other at the beginning and the end, but also really falls into the unfavorable situation of the three sides that has been worried about. The other two companies are also unexpected. This wolf has not been driven away, old The tiger is coming again. For a while, companies were worried. Generally speaking, it was the three companies that joined forces to crack down on this foreign invader! Xinpeng Company doesn't understand that the fairy can develop smoothly in the south, but it has many obstacles. What is the reason for this? In fact, it is also simple. On the one hand, Shenwei Company made a fraudulent move and did not directly enter the Shenzhen market. Instead, it first integrated other markets, and then took the opportunity to enter when the three companies had no time to take care of it. On the other hand, it is also related to some policies adopted by the fairy. The competition in the southern market is Shenwei Company, not the Fairy Company! In the southern market, the influence of fairies is relatively weaker, even with Xixing, which is far less than other regions, so they use relatively flexible corporate policies. In the Yangtze River Delta region, the two branches are not strong, and their influence is not enough. They can only use the name of fairies. In Wuhan, although the influence of Kaifeng Company is not small, there are many fairy industries. Coupled with the influence of some industries of Xixing Company, the effect of using the name of fairies is so good that it is really wasteful. And the northern region is the headquarters of many fairies. Can we not use the name of fairies? However, in the southern market, Cao Kecheng gave Shenwei company great independent power. The fairy acquired, injected capital, and strengthened its technical strength, which were all internal things of the company. As for the external image, the fairy did not make any changes, but only added some publicity that could benefit the company. Over the years, Shenwei Company has been a dominant company in G Prefecture. Longjia Company is not a rival at all. Even Fengcheng Company "dare not dare to run in front of you". Therefore, Cao Kecheng put forward a policy of allowing it to open up the southern market, which has produced great results. The fierce battle between the other three companies has contributed to the superiority of Shenwei Company, so that the three companies in the later period could not reverse the disadvantage of the fairy. In this way, the fairy completely won the southern market, and its sign is that the market share far exceeds that of Fengcheng Company!

Generally speaking, the initial development of Fairy New Materials Company is not bad, and the momentum is relatively strong, but it has to be noted that this period is the rapid development of the market, and the development of other companies is also very fierce, and the achievements are no less than that of fairies. However, the leapfrog development of various companies is only in the past few years, whether it is Fairy or other companies. By the beginning of 27, the market launch interval of Fairy's new material products is getting larger and larger. From the original two months, it is finally fixed to launch a series of new products every five months, and the situation of other companies is similar. . The high-tech industry market is unpredictable and difficult to judge. Once the limelight is not right, the market will quickly emerge. Since the beginning of 28, the development pace of the whole market has slowed down significantly. Similarly, the overall development speed of Fairy New Materials has also decreased, and the southern and central markets can only maintain an annual growth of about 10%. The fairy can no longer develop at a high speed. On the one hand, the demand growth in the southern market is slowing down, and on the other hand, two large local companies have teamed up with di fairy companies to promote the Shenzhen market. Xinpeng Company also assists from time to time. Although the three companies have been unable to stop the progress of Shenwei Company, the market has finally maintained a certain balance of momentum, Shenwei Gong. The company no longer has a big advantage, but the growth rate is slightly higher. As China's new economic center, Wuhan is far smaller than the traditional three major economic zones. The market capacity is limited, and it is not easy to keep pace with growth. At least it makes it impossible for other companies to enter this market and constantly push the market towards Chongqing, maintaining some local characteristics. Strong pressure from the company. In the Yangtze River Delta, it is still a gathering place for companies. International companies, domestic companies, and domestic and international companies are competing one after another, and a large amount of money and energy have been put into this market. The good luck of the two southern companies has obviously come to an end, squeezed by multiple forces, and the growth rate has declined rapidly, which is already lower than the average growth rate of the market. As a landlord, Xinpeng Company has obviously shown huge competitive strength. Its resentment against the two companies is said to have exceeded its hostility to the fairies. It often targets the two southern rivals, forcing the two companies to restrain itself. Generally speaking, the company can still maintain a development rate slightly higher than the market, reaching 10%. By the beginning of 30, it had reached more than 240 billion yuan, standing at 14.2% of the total market in the region; and the new element company that lost the support of Xinpeng also reduced the growth rate, but it also reached almost 10%, reaching With more than 130 billion yuan, Zhan has a 7.8% share of the regional market. Due to the joint suppression of the two companies and the di system of other companies, the development rate of Fengcheng Company has dropped to less than 8%, accounting for 8.3% of the market share with more than 140 billion yuan. Similarly, Longjia's life is not easy, only Zhan has a market share of 10.1%. At this time, the best development environment is Fairy Company. Due to the poor performance in the previous stage and the diversion of attention of various companies, they have gained a valuable opportunity. The development speed is not only higher than the average growth rate of the market, but also 50% higher than that of Xinpeng Company, with an average of 1 5%, which makes his market volume rapidly rise from 160 billion yuan to more than 210 billion yuan, continuing to follow Xinpeng, where zhan has a market share of 12.5%. Several large domestic companies have shown an obvious group relationship in this market. Xinpeng Company and New Element Company work together, and zhan has a 22% market share, while Longjia Company and Fengcheng Company work together, and zhan has an 18.5% share of the market. In fact, the strength of these two groups is difficult to distinguish, both are higher than As a leading fairy company in the industry, this is also a portrayal of several major companies in the domestic market. Compared with the weak development of these markets, the northern market is full of vitality, which has become the highlight of the whole world's new materials market during this period.

In the northern market, in addition to competing with international companies, Fairy Company is still playing games with New Element Company. However, Fengcheng Company seems to have taken out energy from other regions to compete for the market, from 84 billion yuan in early 28 to 120 yuan. With an annual growth rate of about 20%, it is known as an important force in the northern market and has a market share of 7.5%. Of course, the protagonists of the northern market are still fairy companies and new element companies. They also attract people's attention most, crowding out other companies and competing with each other, making this market an important feature. There are also some relatively large companies in the north, such as the company that finally ranked sixth with a strength of 95 billion yuan in the last acquisition. The most important thing is that there are many international companies, especially in Japan and South Korea. The Koreans once acquired a large company of 33 billion yuan in the last reshuffle, and that The company's headquarters is in Tjin, so the competition here is also very fierce. Like other markets, the northern market has always been a market for fairy companies to invest heavily. In addition, the influence of related companies is relatively large. Fairy Company, Fairy Electronics, Xixing Company and many other companies have a wide influence here. Therefore, the two branches have developed very rapidly, with an annual growth rate of about 40%, by the time of 30 years. It has doubled again, and Huayuan Company has expanded from 55 billion yuan to 120 billion yuan. Its scale has surpassed Bluebird Company and become one of the larger companies in the region. The New Element Company is not willing to show weakness, from 300 billion yuan to 400 billion yuan, maintaining it for three consecutive years. More than 15% growth rate. The development of several companies is actually at the cost of the shrinking size or slow growth of other companies. Fairies have accounted for 12.5% of the total market, new element companies have accounted for 25%, Fengcheng has also reached 7.5% market share, and the northern market is second only to the Yangtze River Delta market in China. The big market has an important position in China and even in the Far East.

In each market, each company is divided into advantages and disadvantages. In almost every market, fairies do not have advantages, especially in the two most important markets in the country, which are in a secondary position. More importantly, they are under the pressure of some joint forces. Although from a national perspective, Fairy Company ranks first among domestic companies with 780 billion yuan (248 billion yuan in the south, 91 billion yuan in Kaifeng Company, and 26 billion yuan in Bluebird Company). Zhan has a 15.6% share of the domestic market, but in both key areas, the power is relatively weak; but the Fairy Company The company has achieved success. In the 30-year ranking of world new materials companies, it ranks 10th in the world's top 100 with 780 billion yuan. This is also the first time that a Chinese industry company has entered the top ten in the industry, only 10 billion US dollars less than the ninth-ranked South Korean company (one dollar for five yuan), which is the world's One of the fastest growing companies. Relatively speaking, the new element company is only 540 billion yuan. *% share, Fengcheng accounted for 9.84% with 490 billion yuan, Xinpeng Company accounted for 6.84% with 340 billion yuan, and Longjia Company accounted for 6.58% of the national total with 324 billion yuan. In terms of numbers, the gap between the fairy and the companies has widened, and the gap between the fourth and fifth companies has further narrowed and opened the distance from Fengcheng. However, from the perspective of the existing alliance between the companies, the combination of new elements and Xinpeng ranks first with a zhan rate of 17.48%. Fengcheng United Longjia also surpasses the fairy market zhan rate, reaching 16.32%, which makes the largest fairy new material company behind the company group. On all fronts, we have to face the competition of various companies. From the numbers, it can also be seen that the new materials industry has formed a de facto monopoly phenomenon. The five largest domestic companies account for 49.4% of the total market with market assets of 2.47 trillion yuan. If you add some companies they control, they have exceeded the 50% mark and become the development of the industry. The power of weight. However, several companies are obviously not satisfied with the existing market share situation and will have endless disputes, especially Fairy Company. The rest and recuperation of the headquarters make them have huge financial resources to support the expansion of various subsidiaries. Fairy New Materials Company has an extremely rare zero debt and a pure flow of hundreds of billions of yuan in its industry. The capital is ambitious and determined to launch a new round of market competition. Cao Kecheng boldly said that the company "can not pay profits to the headquarters for five years, as long as the company can expand, it will never back down!"

Cao Kecheng was talking big, but Li Mengze couldn't help smiling bitterly. He really admired this manager who was ten years younger than him, but he could not let the company continue to expand endlessly; he was a little worried, especially when he saw the one passed back from Yikang in 28 years. Class discussion. He himself is more conservative than adventurous. If he has nothing, then he will be desperate. For quite a year, he will almost run out of food, and he will continue to focus on that matter. But now it is different. His family has a big business and he is more worried, especially if the company has several listed companies, which has a great impact. Once something happens to my heart, I can't control it. He has the intention to brake Cao Kecheng, but he is unwilling to dispel his enthusiasm. He wants the new material company to slow down and know the truth that "the opportunity can't be missed, it will never come again". He also wants him to work for a few years. With such an idea, he will look for support within the company. The planning department also attaches great importance to that article and believes that it is an issue that should be paid great attention to. All the time, they have been collecting all kinds of information about the economic situation. They want to gain insight into the opportunity, but they can't always find powerful information, so they dare not easily draw conclusions. There is nothing they can do. Someone came to the headquarters of the new materials company and directly find the general manager. Let's take a chance. Seeing that the boss who had never bought two doors came in person, and saw a report taken out by the boss, Cao Kecheng couldn't help muttering in his heart that he didn't know much about someone before, relying on social rumors. He worked at the headquarters of Xincai Company for several years, and his understanding of someone gradually increased. He knew that if it was not really for Difficult things are always not easy to work. Before he finished reading the report, he understood the intention of the other party. He was also unambiguous and directly took three years. Li Mengze did not hesitate to agree. His original intention was not to say three years, but five years, but the company must be able to stop quickly in an emergency and rectify it in time, so as not to be unprepared. However, Cao Kecheng climbed up the pole and took another year, which made someone laugh bitterly. .