Chapter 137 Self-cultivation 3

Although Fairy New Materials Company has not formulated a five-year development plan, a three-year plan has been taken out. The company has more than 100 billion yuan of funds, focusing on the northern market and the southern market, of which the northern market has invested 40 billion yuan, the southern market has invested 30 billion yuan, and the market is huge. The competition is fierce in the Yangtze River Delta region, but 25 billion yuan has been invested, and the rest has been given to Kaifeng, in order to seize two relatively "convenient" small markets. Generally speaking, Kaifeng's situation is the best. Due to the small market share in Chongqing, it is unable to expand with all its strength. The huge amount of funds have made huge benefits. Soon, the new element company had to blow the horn of the market war again. This huge company, which is almost twice the size of the northern branch of the fairy company, always does not let go of the fairy's wind, vows to maintain its hegemony in the north, and resolutely does not let this emerging force occupy the main position in the market. Fairy invests. 40% of the funds were used in the northern market, and the New Element Company invested at least 60% of the funds in this traditional market. Then, Fengcheng Company also invested heavily, and the three major companies once again launched a life-and-death competition for each other, for domestic counterparts, and food from their international counterparts. For a time, The wind and clouds change color, which attracts the attention of the whole country!

Compared with the vigorousness of the northern market, Shenwei is quietly carried out in the southern market. The head office's 30 billion yuan is really a rare gift. How much money does the head office have? Jiao Dongfeng knows it clearly. Shenwei has already intercepted a lot, and now it has divided 30 billion yuan, then At least it shows that the two companies in the Yangtze River Delta region are not as divided as Shenwei, which shows that Shenwei is still the focus of this expansion, and how to use these funds is everyone's true ability. In fact, most companies have focused on fairies. This company, which has never known what debt is, never paid attention to everyone's life and death, and never cares about the hardships of others. It knows how to rush, fight, kill, but it can't help but guard against him. I don't know when he has done a few things to you. A round-trip cutting movement. Therefore, whether it is a new element or Fengcheng, Xinpeng with lingering lingering heart or Longjia, who strives to be the fourth in the industry, everyone is always judging the situation. Although the Yangtze River Delta region is not the focus and has only got 25 billion yuan, but following the horn of the northern market, the two branches have also made great efforts to move forward. The humiliation in the previous stage made the person in charge unwilling. Even the higher growth rate of 15% in the later period, it can't make them stop, followed by Huahegong. After Sihe Huake Company, Xinpeng Company, Fengcheng and Longjia invested heavily in a lot of capital one after another. They competed fiercely in China's largest market. The company's reserve funds were taken out little by little. It was not until it was almost bottom out that everyone was ready to catch fish. At this time, Shenwei Company knocked on the side drum and began to rush to Shenzhen. Although Xinpeng Company still has strength, it is basically not the protagonist of the southern market. Although Longjia Company is quite gun-catching, it has a limited foundation. Otherwise, it would have eaten Qingniao Company long ago, and Fengcheng Company is a third-line battle... ...

In the war in the south, with Shenwei as the main attack and the defense of each company, Longjia and Fengcheng directly joined hands to block the opponents with strong local strength. However, the focus of Shenwei's attack was not on them. His intention was to contain the two opponents and not let them find opportunities to expand the market, but to contain them as much as possible. Live, and point the finger at Xinpeng, who has repeatedly made bad to the fairies, and is ready to vent his "private indignation", compress, compress and recompress his activity space, and even expel him from the southern market, which makes Xinpeng miserable. For the fairy's "death-to-death" approach, he fought desperately, but he retreated. He hated that the two "comrades-in-arms" on the same line were sitting on the wall and did not support them at all. How did he know the difficulties of the two companies? The fairy had already sat up in the south and ate the new Peng's market. Then they were even more difficult, but he They are also powerless. How can Shenwei Company be so powerful? You should know that they are "bottomed out in the rice jar, and there is no food available." In April of the following year, that is, April 31, the southern market first won or lost. Xinpeng Company first couldn't help but let the fairy get a huge market "out of thin air". It invited Big Brother New Element Company, and sold its 70 billion yuan of assets in the Southern Market to this big brother at a price. The New Element Company paid 40 billion yuan, and the rest of the funds were exchanged for a branch in the north. Therefore, although Xinpeng Company launched the southern market, it turned to the northern market and began to survive under the protection of the eldest brother. New Elements exchanged 40 billion yuan for a bridgehead to enter the south, which was only given to Xinpeng. The company's advance fund of 10 billion yuan. Even if the second in the industry came, Shenwei Company was still not afraid. Taking advantage of defeating the Yuwei of Xinpeng Company, it continued to squeeze the new element company, forcing the other party to invest a lot of money to save the crumbling market, and had to give up some benefits of other markets, especially the northern market. By the end of 31, Shenwei Company had expanded its market share by 100 billion yuan. On the one hand, it was snatched from Xinpeng Company and New Element Company, on the other hand, it was snatched from two southern companies, and part of it was increased by the natural development of the market. Among them, from the market of Xinpeng Company, It grabbed 40 billion yuan, and grabbed 14 billion yuan from the two companies in the south, and the market naturally increased by more than 40 billion yuan, becoming a large company with nearly 350 billion yuan. The new element company only maintained a market share of about 70 billion yuan, while Longjia has increased, but it has only reached 1. It is only 40 billion yuan, and Fengcheng Company has only increased by 30 billion yuan to reach a market share of 260 billion yuan. Shenwei has achieved unprecedented success, but this is not over. He will not let go of his three opponents, especially the unsteady new element company.

Only by fully suppressing the southern industries of each company can other departments of the company obtain better development opportunities. The various departments of the company are coordinated with each other. If one party is damaged, it will often lead to overall damage. The pressure in some areas of the other side will increase, which will often cause it It's relatively easy in his area! This is something that every manager knows. Jiao Dongfeng did not give the new element company any respite. In the national market, the biggest pressure on the fairies is the combination of the new element company and the most successful company of the new Peng company. They can form an advantageous combination for the fairies in the two major markets, so Shenwei company must delay the new element company. In the face of the changes in the situation, Cao Kecheng personally applied for 40 billion yuan from the headquarters and invested in the southern market and the northern market respectively to maintain a sustainable leading position in competition. After receiving financial support from the head office, Jiao Dongfeng was even more unattainable. The three companies were suppressed from the beginning of 32 to 33 In April of this year, Fairy Company took the initiative to stop. In 16 months, Shenwei Company achieved a market share of 30 billion yuan from the new element, suppressing its market space to 50 billion yuan, becoming the most damaged southern company, which made the new element southern branch no longer slow down until the end. It can't develop and become one of the most failed investments in the industry. Longjia Company is not much better, only rising from 140 billion yuan to 150 billion yuan, far lower than the natural growth rate of the market; Fengcheng Company is still not good, and its market share of 10 billion yuan has been squeezed out. Exclusively, the market asset share of Shenwei Company has increased by nearly 100 billion yuan, and its total assets have reached 444 billion yuan, which is almost equal to the sum of the three companies, accounting for more than 26% of the 1.7 trillion yuan in the southern market, an increase of 0.5 percentage points from three years ago, with an average annual growth rate of 20%, far exceeding the same The natural growth rate of 9% in the futures market far exceeds that of competitors.

The northern market has always been vigorous. The market is the focus of new elements, the area fully developed by Fengcheng, and the most expensive area of Fairy Company. Of the 140 billion yuan of Fairy New Materials Company, 60 billion yuan has been invested in this market. The northern market is the most popular in the major markets, just like the straightforward personality of northerners. The two branches of Fairy were the first to be in trouble. By April 29, the annual growth rate had reached more than 30%, much higher than the growth rate of 12% in the market. The new element company had to take the energy to maintain its chicken ribs in the south. At that time, the growth momentum of fairies was more fierce, reaching a rare 35%. Even if the opponents increased their budget investment one after another, they could not resist the impact of fairies! After receiving the second phase of 20 billion yuan from the head office at the beginning of 1933, the two companies, especially Junda Company, deliberately squeezed Xinpeng Company, making the company, which was originally at a competitive disadvantage, more difficult and painful. It has just fled from the south to the north, but still can't live and maintain it. The Shanghai headquarters regrets the natural growth rate, especially the need to take out funds from the headquarters to pave the market. In order to protect the southern market, New Element Company and Fengcheng Company have similarly weakened the capital investment in the northern market, which caused Fairy Company to maintain a 35% growth rate until April 1933. In comparison, the strength of the new element company is stronger than that of Fengcheng. Although it does not grow fast as Fengcheng, it has also reached 14%. Due to the big business, after giving Xinpeng Company a 30 billion yuan branch, it still has a market share of 24.9% with 560 billion yuan zhan; Fengcheng Gong In the third-tier battle, the company had to be wronged with a 15% growth rate of 8.18% of the market at the price of 184 billion yuan; the small bluebird company, with an annual growth rate of no less than 13%, reached 175 billion yuan of assets, with a market share of 7.78%. The "Rookie" Fairy New Materials Company followed the boss in the north with market assets of 474 billion yuan. The market rate of zhan reached 21.07%, with a market share of more than 20% for the first time, further narrowing the gap with its main competitors. Huayuan Company has reached 300 billion yuan. Yuan's huge market size has become the largest branch in the northern market. Each company has joys and sorrows. Although the new element company has maintained the market, it is jealous of the fierce pursuit of its rivals. Fengcheng Company chases carefully and is afraid of stepping on landmines, while Xinpeng watches several bigwigs get rich and struggle to keep the company from closing.

In this war, the easiest thing should be Kaifeng Company, with the great influence of fairies. In addition to occupying the market in central China, they launched a large-scale attack on the southwest. The growth rate of hundreds of billions of yuan in the mainland market remained at about 12%, but The huge Kaifeng company has no rivals. It spread its teeth and claws everywhere and sweeps the southwest. The growth rate has also reached 20%. Because there are no big competitors, in the first year, the growth rate reached 30%, and the company's managers are very excited. In addition to the three major traditional markets, among the large-scale market of hundreds of billions of yuan, Kaifeng Company accounts for 31.3% of the 560 billion yuan market with 176 billion yuan, which is almost one in the world.

Compared with other markets, the situation in the Yangtze River Delta market is more complicated. For decades, this has been the center of China's economy. All kinds of companies are gathered. There are countless large and small high-tech companies such as new materials alone. The five major domestic companies have a lot of troops here, and international companies do not give up this distance. The important markets in the East, Japanese companies, American companies, companies in Taiwan, and European counterparts, make the competition here more complicated. To be from the bottom of my heart, Fairy Company is not sure here. The combination of any two large companies is stronger than them, and these companies have launched various forms of alliances in various places, making them suffer. Someone who listens to the news at home can't help but regret what he did at the beginning. If Longjia Company is dragged to the north, it may be much simpler now. "It's a pity." Fairy companies do not have an advantage in this region, and it is very good to maintain a slightly larger natural growth rate than the market. In recent years, the Yangtze River Delta market has fluctuated, from an annual growth rate of 10% to 8.5%, and then to 9.5%. Under the situation that all power groups and companies are angry with fairies, they have no However, money is not everything. Although there is the most sufficient funds, it always fails to achieve the most ideal effect! Fortunately at the beginning, because the new element took the northern market as the focus and reduced the pressure on the fairies, except for Xinpeng Company, a dead rival, other companies did not make targeted moves. At this time, they can still maintain a 15% growth rate. Although this growth rate is attractive, it is known by its own company. The family is not jealous; but after Shenwei Company started the war in the south, the four companies coincidentally squeezed the fairies. The growth rate in the first half of the year was still 15%, and in the second half of the year, it suddenly dropped to 10%. This is also the "compromise" caused by the two northern branches of Shenwei Company and Fairy to increase pressure on their opponents. . In April 31, Xinpeng Company lost the southern market, and naturally spread all the anger on the two companies. The growth rate continued to decline, only one percentage point higher than the market by 9%. This is also the result of the fairy increasing the competitiveness of other markets. Longjia and Fengcheng have drawn their strength to protect Protecting the base camp market, the new element company also took the energy to maintain the hard-won southern market. At this time, the biggest pressure on the fairies was still Xinpeng Company. When the war went out, Xinpeng Company still held on to the fairies, making the two Chinese companies suffer unspeakable. Judging from the actual situation, because Xinpeng Company threw the southern market to its partners in time, the growth rate continued to rise, and even reached the highest growth rate of 15%. It has become a regional hegemon with total assets of 437 billion yuan. Because the new element company has to fight on the third line, it has to take care of the fragile southern market and increase The long-term rate continues to decline, from 12% to 7%, and finally even to 6%. The assets have not expanded much, only reaching 168 billion yuan. Fengcheng Company has always been a third-line battle. This time, it is more and more difficult, from a growth rate of 10% to 9%, and then to 8%, with assets of 184 billion yuan. Barely keep his face. Longjia Company is relatively better, but it can't maintain the growth momentum, from 11% to 10%, and eventually to 8%, with assets of only 225 billion yuan.

According to statistics, in April 1933, the total market volume of the Yangtze River Delta was 2.22 trillion yuan, Fairy Company had a 13.06% share of 290 billion yuan, the new element company accounted for 7.57 percentage points, and Fengcheng Company accounted for 8.29 percent. Longjia Company accounted for 10.1, and Xinpeng Company accounted for 15.6%. Although the share of each company has increased, the growth rate of foreign companies obviously does not match the strength. Except for fairies, the increase does not exceed 0.3 percentage points, which shows the difficulty of industrial competition in this region!

After three years of cruel competition, Fairy Company continued to play triumphant songs, taking the lead with 1.42 trillion yuan, accounting for 21.1% of the total market of 6.73 trillion yuan, which is a rare good number! New Element Company has a market of 11.56 percentage points with 278 billion yuan, Fengcheng Company has 9.7 percentage points with 653 billion yuan, and Xinpeng Company has 5.53 percentage points with 372 billion yuan. Longjia Company has realized its long-cherished wish over the years to surpass Xinpeng. The company's 41 billion yuan assets zhan have 6.14 percentage points, rising to the fourth place in the industry. After this war, Fairy has far surpassed the major competitors. Even if the two companies ranked second and third are combined, their assets are only slightly more than his. Those original company portfolios are far from her rivals. The five major companies account for 54% of the national market (up as before). 4.6 percentage points), Fairy Zhan has 39.05% of the assets of the five major companies, and the average growth rate has reached 22% in the past few years, which is much higher than the annual growth rate of 10.4% in the country and higher than the growth rate of other major companies (10%). But this does not mean that the fairy has gained an absolute advantage in the market. On the contrary, in the northern market, the new element company is still stronger than her. In the southern market, the three companies are not weaker than Shenwei Company, especially in the Yangtze River Delta region. Xinpeng alone suppresses the two companies of the fairy company. Damn, I can't move at all. Xinpeng Company, which has lost both the northern and southern markets, makes every effort to operate the base market, which makes the most optimistic people of the fairy system feel powerless and become an urgent problem for the fairy headquarters to solve.

Fairy New Materials Company was established in April 21. Two years later, it was formed. Two years later, the layout of the national market was successful. Then the whole company entered a period of benign development, so that it finally developed at a high speed. Fairy New Materials Company was established in May 23, but the real development was 25 years later. Before that, the company was basically integrating and reorganizing. There were no internal changes in technology, personnel and rules and regulations. By the successful acquisition of Shenwei Company, Fairy officially entered the development period. In the next few years, it is a period of rapid development of the whole industry. The fairy has also rapidly widened the absolute gap with her peers, which can be said to be a natural benefit. However, after entering 28 years, the market has tightened a little. The whole world market has only maintained a growth rate of 8%, and the domestic market is slightly faster. But it's only about 10%, so it's not easy for fairies to achieve. This is the consistent behavior of fairies who can't do anything and go against the trend. In order to realize their poor last dream, at the beginning of 30, Cao Kecheng launched the last assault. Under careful planning, tit-for-tat, he stood out from many domestic and international opponents, and reversed the disadvantages of the domestic counterparts. In the situation, with a market rate of 21.1%, it has become the largest new material company in China and a real leader. After a series of rapid expansions, with 130,000 employees and a market size of 1.42 trillion yuan, it has become the largest domestic company in the new materials industry and the fourth world-class company among the world's top 50 industries, only 6 billion US dollars less than the third-ranked German company and 4 more than the fifth-ranked Indian company. 2 billion US dollars, rated as the fastest expanding industry giant in the world! Among the top 200 new material companies, there are 40 in China (with assets of 120 billion yuan as the boundary), and Fairy Company owns 5 of them, which is quite amazing.

At the beginning of 28, Fairy Electronics had 1.1 trillion yuan and 120,000 employees accounted for 18.34% of the domestic share and the sixth place in the world. Lin Yongqi was unwilling to let the electronics company stop here. Although the world market has stabilized, the annual growth rate is only 5%, the Chinese market has also kept pace with the international market, with a slow development of 6 trillion yuan. Although Fairy Electronics has sufficient funds, it has a lot of rivals, and its strength is relatively strong. It can't do it. It only maintains 10% of the development speed that exceeds the speed of her peers. This is still the special permission she got from her husband. The company's annual profit is only 40 billion yuan, but the two-year period is over, by the beginning of the 30th century. Later, the growth rate fell to the level of 6% to 7%, which greatly increased the company's profit. At the beginning of 31, the total profit was 110 billion yuan. Two years later, it has risen to 180 billion yuan. The company's accumulated liquidity is as high as 650 billion yuan, and its total assets reached 1.6 trillion yuan, accounting for China. The market was 20.89% of 7.66 trillion yuan, up 2.55 percentage points from the beginning of 2008, ranking third in the world and ranking the top three in the world. With 150,000 employees, it has become the largest company in the fairy series.

Xixing Company has also further recuperated. Due to the slowdown in the development of the whole market and the cooling of the real estate market, the competition among companies has gradually become more and more fierce. The company has gradually reduced the strength of market development, from 3.2 million square meters to 3 million square meters, which can also maintain an annual profit of 200 yuan (due to the normal inflation of currency). In fact, it is not as much as before). By the beginning of 1933, Xixing System Real Estate Company had a total of 73,000 employees and assets of 6.2 trillion yuan. Over the years, it has accumulated a total of 200 billion yuan, and the company's accumulated profits reached 250 billion yuan. Xixing Investment and Development Company has been developing silently under the auspices of Xu Peng. After selling its 14 home appliance subsidiaries to Lin Yongqi at a "blood price", it also owns more than 20 electronic companies (Lin Yongqi doesn't like it) and dozens of cooperative commercial companies, directly controlling up to 30 and owns assets. About 150 billion yuan, and the available working capital is more than 40 billion yuan. The total amount of the company is the smallest, but it is one of the fastest expanding companies among the companies. In the past 29 years, the company has lost its forward momentum. Later, in order to maintain professional operations, Xu Peng divested more than 20 electronic companies, some of which were handed over to Lin Yongqi, and most of them were sold. Since then, Xixing Investment and Development Company has become a professional commercial company, and at the same time, the fairy The divestiture of some of its commercial cooperation companies to the company made the company own more than 40 commercial companies in early 1933, a small number of which were holding companies, with total assets of nearly 90 billion yuan and working capital of 30 billion yuan. Fairy Basic Parts Company has been following the development of the market, and its profits have not increased much, only 30%. It has been resting and recuperating for a long time. By April 1933, the company had assets of 15 billion yuan, a market share of 60 billion yuan, and a profit of about 8 billion yuan. Fairy headquarters continues to accumulate funds at a rate of about 37 billion yuan per year. Since the beginning of 25, it has accumulated a huge amount of 320 billion yuan. However, China's largest investment company has formed a huge consortium. She owns 55% of the shares of Eurasian Electronics worth $120 billion. There are three large companies and a series of holding and shareholding companies, with total assets of more than 41,000 yuan, more than 1.3 trillion yuan of working capital, and net reserve funds of more than 1.1 trillion yuan!