Chapter 240 Cooperation 1

As for why they enter the North American market instead of trying to enter the European market, the fairy also has her own explanation. First, the two markets are similar to China (most of the fairy's production bases are in China). "both are very far away". The advantages and disadvantages of the choice are not obvious, while Indian companies are already exploring the European market. There is no need for domestic companies to get in again. Second, Fairy has many partners in Europe, and their interests are relatively complex. It has never been an area they are willing to enter, which has formed a consensus among the senior management of the company. Third, the positioning of domestic industries is mainly in China. The huge domestic market is the most important dependence, not to mention having unparalleled advantages. Fourth, although the fairy's productivity is huge, it is not enough to supply two external markets at the same time, especially to ensure the supply of the domestic market. "It's simply fantastic". Besides, the company's capital reserve does not reach that intensity, and they have not been arrogant to any extent. Fifth, the fairy also wants to compete with her Japanese and North American counterparts. She has a complicated relationship with many large Japanese and American companies. Well, it's actually a bad thing for others. It's very **. To be precise, it doesn't like each other. Finally, the gold mine in North America is too attractive. This is particularly attractive when the whole company is overwhelmed by debt. If you can make some profits from the North American market, and at the same time... Isn't this the best thing in the world? Considering the above factors, the fairy headquarters decided to enter the North American market, and it was a large-scale entry of many industries. Electronics, new materials, biological products, food, etc. were all vigorously entered. Of course, the focus was on the traditional three major departments. This decision was adopted at the company's high-level meeting at the end of September, and in October. It is strictly enforced by various subsidiaries. Some people joke that this is a big counterattack of the Chinese people. The retreating U.S. military "attacked the North American continent". It is inevitable that the North American business war has further escalated with the arrival of fairies.

When the fairy said in the announcement that she would make every effort to explore the North American market, it caused controversy in the whole world. It can be said that industry companies around the world do not welcome her announcement. Although many companies are also looking forward to becoming partners, of course, people understand that "this is just a greeting in advance." For European and American companies, especially American companies, this is definitely not good news. Just a Japanese colleague makes them restless, constantly losing their city and land, and fairies inserting in again... The market competition will certainly be more fierce, at least their profits will continue to decline. For Japanese companies, they are even more reluctant. They know this competitor better than their North American counterparts. Fairies have at least maintained the same technological progress, and their previous competitive advantage will face severe challenges. Everyone knows the fairy's intention. Her investment amount is too large. If she lacks money, she comes to North America to make money. What does the fairy have? Previously, everyone knew that she had funds, but now, almost all the people in charge know that what is more terrible is technology, the world's leading Far East technology!

Of course, there are also people who don't think so. A person with a little economic mind should know that this large consortium lacks foundation in North America and has never explored the North American market. It only has direct branches in India, some branches in Europe, and many partners, but here, even a decent one It has never been established, let alone a good partner. The opposite can be seen everywhere, and most of them are very strong large companies or consortia. The public opinion community rudely pointed out this fatal defect, pointing out that this is the result of her failure to pay attention to the international market and not participate in international cooperation for many years. In fact, due to this aspect, not many people have much hope for her "gold panning in North America". After all, the market cannot be made in a day or two. Major companies All have been operating in North America for many years, and the social network is extremely deep. Fairy, "Maybe it will succeed"! Of course, many people have noticed some different words on the announcement, "cooperation entry", which does not say that it develops alone, which is contrary to the fairy's business philosophy, at least it has not appeared in her business history. But are fairies the same? The answer is very simple, of course not.

Most economists and commentators, including the senior leaders of some large companies, have underestimated the fairy's determination to enter the North American market, or underestimated the huge energy she contains, or do not recognize the uniqueness of Li herself, the world Seeing the wonders of the "messengers" flying all over the world again, which reminds some people of the big move not long ago. Following the "absurd" action of the establishment of the energy company, the fairy headquarters sent another large-scale negotiation team with a large number of ethnic groups. This time, it is said that there is no end to it. Fairy negotiators who speak Chinese, English, French, Portuguese, Spanish, Russian and other languages around the world began to contact the leaders of large companies in Japan, South Korea, North America and Europe in mid-October. Almost all companies that have great influence in the North American market have fairy negotiators. From real estate, electronics, to food, commerce, and even energy companies, there are some people promoting their products. Some companies couldn't laugh or cry when they received the negotiation request letter. Isn't this fairy in Li Nao? She has no business in this field at all! However, is the fairy joking? Of course not. She never jokes about herself. For her, every step must achieve a specific effect, and will never be "Li Zuofei".

In fact, sending so many negotiators is not the hero of a leader, nor is it to pay attention to appearance, let alone the slightest intention. Each group of negotiators carries enough materials to touch people's hearts. The fairy attaches importance to every partner and prepares the right head for them. Let's put it this way, the first purpose is to find partners, and to find partners in a wide range as much as possible, no matter what he did before, as long as there is a 1% possibility of cooperation, they will have a try. The second purpose is to build momentum to create momentum for large-scale entry into the market. For them, the more disputes they cause, the more intense the editorial will be, and the more beneficial it will be. This is obviously different from the previous energy negotiations. She is not afraid that she is a "miscellaneous company". As long as there are partners, products can be sold anywhere. With advanced technology and excellent quality, no one can erase the social image they deserve. Almost all large companies are stunned. This is the first time that such a phenomenon has occurred. There are many large consortia in the world. Previously, there were also consortia that had such a large negotiation team. Even now, there are also many consortia that can send a large-scale negotiation team, but so far, such a concentrated use of negotiators There is only the fairy company. At the same time, she is also the first company to transfer negotiators from different subsidiaries in order to enter a market, and negotiate with various companies. The world has once again learned fairies.

Each group of negotiators flexibly adopts negotiation strategies according to the differences of the other party. Everything is based on the nature and nationality of the other party's company. To be precise, the fairy is Li, who "owns at least 75 large corporate entities", and this time, negotiators from 90 companies or subsidiaries have been sent. The number of negotiation teams is so large that it is rare in the world, and even to the point of extravagance and waste! It can be said that if half of the negotiation team succeeds, then it is the turn of some people to have a headache; if one-fifth of the negotiation is successful, the fairy will make a fortune; if 10% of the negotiation contracts are signed, the fairy is enough to shake the monopoly position of any peer in North America; and if the success rate of the negotiation reaches With 5%, she has successfully entered this big market. Even if the success rate is only 1%, she has achieved the desired goals of some people! In all aspects, this is an unprecedented negotiation that the fairy is absolutely sure to win, and the final result is indeed not as expected by the planning department.

The planning department is the strongest department of the fairy headquarters. It networks talents from all over the world and has a large number of "national treasure" experts. It can be said that there are many talents. It is very proud of this big move of planning. Except for someone who throws some sarcastic words from time to time, the whole headquarters No one doubted it. In fact, the negotiation process also made them very satisfied. On October 12, various groups of negotiators began to agree to contact the company. Three days later, at least 300 negotiation groups expressed their positive views to the headquarters. By the 16th, it had increased to 320, and by the 19th, 280 negotiation groups said "Hope has increased greatly", and only 24 groups said that "hope is almost non-existent".

In the face of the strong momentum, whether it is Japanese companies, American companies, or companies from other countries, at least on the surface, they have shown a strong interest; and whether it is a professional company or a non-related company, they have paid enough attention to the fairy negotiators; whether it is a former opponent or a present Opponents, industry giants and even unrelated companies have expressed concern about the incident! The fairy is not afraid of the identity and power of her opponents. As long as she can cooperate, everyone can cooperate within a reasonable framework. She does not hesitate to support some opponents, give up some markets, and does not hesitate to "abduct an innocent young girl into a strange emotional world" as long as she is willing! Fairy's approach is a serious threat to many companies, but it is a rare opportunity for more companies, and it can allow some completely unrelated enterprises to enter new composite industries, make some smaller companies stronger, and make some large companies stronger... Xian The woman is a destroyer and a builder at the same time. Her strange soldiers are prominent and disrupt the market layout. Many companies are vertical and horizontal, and many companies are looking at each other, formulating new company development plans, and even repositioning the company!

According to statistics, by the 24th, a total of 160 groups said that they could enter the next round of negotiations. After that, the fairy began to withdraw the outbound negotiators one after another to save funds for the activity. Her action was very fast. The next day, she withdrew all 96 negotiation groups, and two days later, she withdrew 62 groups. And the negotiation strength of 80 groups has been strengthened. The industry is very concerned about the fairy's every move, because the scope of this negotiation is too extensive and the impact is too great. Even if a large number of people are withdrawn, the opponents still dare not relax. "At least half of the negotiation team is tormenting the nerves of their peers." By the beginning of November, at least 40% of the negotiations were continuing. It is said that many companies have expressed their initial intentions. After 6 days, these negotiations accelerated significantly. A large number of negotiators began to return to their original units. A large number of negotiators were reorganized, and more negotiating teams strengthened their strength. According to statistics, by the 11th, 45 companies were negotiating further with the fairies, and 7 of them were already discussing the specific details of the cooperation. According to the insiders of individual companies, the company is "very likely to reach an agreement"... Sure enough, on November 24, 40 days after dispatching negotiators, the Fairy Headquarters announced the "North American Market Cooperation Announcement" again.

A total of 38 companies have signed cooperation agreements with Fairy, including 4 European companies and 3 Japanese companies, and the remaining 31 companies are all headquartered in North America, including 6 in Canada, 5 in Mexico, and the rest are American companies. Some of these partners are outside companies that have never been involved in these industries, some professional companies, and even some strong international companies. Some have signed only one product sales contract, and some have signed more than two product sales contracts. Most of the companies that have signed all product sales contracts accounted for. . In exchange, Fairy has provided some technology and markets to these companies. According to statistics, she has signed written agreements with 14 companies to support their entry into the Chinese market or the Indian market. Among them, more than 10 are suspected of default, although the responsibility seems to be "not on the fairy." 38 agreements", which has aroused a strong response around the world. Although it is only a little more than 10% compared with the huge negotiation lineup, which seems to give people a feeling of loud thunder and small rain, even so, it is "enough". You know, the fairy has sent 360 negotiation teams, 38 The company is definitely not a small number. Compared with her previous situation of "no land, no one", I don't know how many times better it is, and these partners are all large companies with important influence in the market. "Even if only half of the companies give half of the effort", it is enough to benefit the fairy a lot! Almost easily, fairies have become a strong force in the North American market.

In the face of the fierce voice of fairies, the most nervous thing is their Japanese counterparts. Fairies may have no foundation, but their "buffoting" bald head is enough for her to seize a large number of markets, and these markets will definitely have a part of their hard struggle; the arrival of fairies will definitely increase their market competitive pressure, at least in the north. A product that is not inferior to them has been added to the U.S. market, but they can only accept this reality helplessly. From then on, they have to add competition with fairies to their marketing strategy! Similarly, some large companies in North America are also uncomfortable. They have been squeezed by their Japanese counterparts, but now they are impacted by Chinese companies. Their market share will be further reduced, and their pain is not enough for outsiders! The entry of fairies into North America has made the chaotic North American market more complicated. Major companies have devoted their main efforts to the North American market. Almost all large companies in the world have begun to fight, especially in Japan, North America and Europe, which makes the North American market the most active market immediately after the economic crisis. These big companies attack and defend each other, either uniting or fighting alone, and the purpose is to earn every profit in North America. Naturally, the fairy has also invested important energy, at least expanding production and increasing the export of goods on a large scale. Her products are mainly produced in China and then shipped to the United States for sale. Just after the signing of a series of agreements, that is, in early December, the first batch of products sent in advance have arrived on the West Coast of the United States, and since After that, a large amount of funds are remitted back to China every month, and a large number of various products are shipped to North America by ship or aircraft almost every day and sold in various places with the cooperation of partners. To this end, she also set up several decent offices in North America for the first time, which are also fully staffed and have a variety of professionals. They are responsible for the sales and coordination of the company's products, as well as some technical support. For the purpose of management, these staff are all under the headquarters management, although from various The company was seconded.

According to preliminary statistics, the fairy has achieved great success in the North American market. The sales volume that year was higher than that of any quarter in history. Of course, the profit was also very good. The North American market is also very popular with fairy products. A large number of goods have been absorbed, and almost all partners have gained a lot, which has made many companies that have never been engaged in these industries have also tasted the benefits. The profits are too high, which has prompted them to constantly urge fairies to increase shipments! According to the figures uploaded by the subsidiary, the shipment volume in January 1941 was twice that of the previous month, and tripled in February. By March, it had increased to four times. Even in April, the shipments were still increasing. By June, the shipments had reached six times that of six months ago, which makes domestic workers The factory's opening rate has been greatly improved, and the productivity of many companies has failed to meet the requirements. They have to expand the production scale or extract products from other companies, which not only reduces the inventory level, but even has to consider giving up some domestic markets and giving benefits to domestic counterparts, but these suggestions have not been passed. According to statistics, the whole 41-year period is 15 times the sales volume of the highest year in history. All kinds of products, especially the old three series products, occupy a certain share in the North American market. However, Fairy will not only be satisfied with this. Domestic companies continue to increase productivity, increase their inclination to the North American market, and strive to gain a larger market share in the short term, and the market is indeed gradually rising. In the first half of 42, it increased by 75% year-on-year, and in the second half of the year, it increased by 25% year-on-year, with annual growth. About 45%, reaching a record of 21.75 times! As a company that never pays attention to the international market, Fairy has tasted the benefits from North American cooperation for the first time!

Compared with the outstanding performance of fairies, the gains of Japanese enterprises that have increased their competitiveness are not small, but excluding market growth factors, the growth rate is not very large. Of course, the most seriously damaged are European and American companies, especially North American companies, because a large part of the market occupied by fairies is theirs. In the face of the aggressive situation of fairies, North American counterparts are naturally an emergency response. The investment in scientific research continues to increase, the market publicity is in place, and the cooperation between companies has been further strengthened. Finally, it resists the expansion momentum of international companies and maintains a relatively balanced balance. At this time, the market weakness of fairy products or fairy companies has been shown. The technical strength of some cooperative companies cannot keep up, and some companies have not contributed. Preliminary statistics of the market show that the sales volume in the last two months of 42 years has decreased slightly! The fairy knows that she has made a lot of money in the past two years. Every year, the market profit (North America) exceeds 100 billion US dollars, of which reached 180 billion US dollars in 41 years and 260 billion US dollars in 42 years. Even she can share 177 billion US dollars. "This is already less. "! In this situation, the headquarters has made some adjustments. In addition to increasing the technical support of some partners, the production scale of domestic companies has been appropriately reduced. Because in the past two years, the production scale of these companies has expanded too fast and has already been overloaded. It is necessary to compress some productivity. On the one hand, it is ready to fight again. On the other hand, it also stabilizes the market and eases the situation of the whole company. In fact, as long as the market net profit of 100 billion US dollars per year can be maintained, some people will be satisfied. Those partners should also make some efforts. They can't always let the fairies be the big head. For example, in the past two years, the profits that should belong to the fairies have actually only recovered 50 billion yuan, and The money was basically invested again, and the financial constraints of the whole company did not ease at all.