Chapter 241 Cooperation 2

Generally speaking, the development momentum of the fairy has been curbed, and in some areas it has even been jointly suppressed by rivals. The "market has bottomed out". Although her products have high technical content and high quality, although these partners are not small, they are not strong, especially in technology and after-sales service. The service can't keep up. At the beginning, in order to expand sales, there were many partners without choice. Of the total of 38 partners, at least 25 companies are not professional companies. They are completely in the name of fairies. Maybe they all have the idea of taking the opportunity to enter these high-end markets, but if it is not the factor of fairies, at least not I will enter at this time! But in any case, the North American cooperation has been successful. During the three-year period from 42 to 45, the annual market profit exceeded 250 billion, accounting for about 8% of similar markets in North America. The market share has reached a similar figure, and she has also gained 3.2 of the total profit in the North American market. 1%, achieving the initial planning goal.

However, compared with its huge productivity, the fairy did not get the corresponding benefits. In order to enter the market smoothly, it only won 40% of the profit share at the beginning, and the actual yield fell from 35% to about 14%, which is far lower than those major competitors, even as many as 20. A percentage point; huge production does not bring enough profits, but fattenes those partners, which naturally arouses some people's suspicion. Statistics show that in the past four years, the fairy has a total profit of $310 billion, of which the headquarters collected about half, but her partners have more income. At the same time, the revenue in the domestic market has dropped significantly, and the actual annual income has not increased much, so the headquarters decided to appropriately reduce the supply in the North American market. . There are also deeper reasons for this. Although the company's output is huge, it is not enough to meet the two large markets at the same time. Expanding production is one aspect, and increasing actual income should be considered. Of course, in addition, the fairy also wants to put pressure on some partners. Fairy's products can make money, which has been verified by the market. In four years, "even a fool has learned well". Since she is a partner, she must contribute to this profit. Not only that, the fairy also warned a number of partners. For example, in September 1943, she warned two Japanese The cooperative company expressed dissatisfaction and made demands on two European companies and attached conditions to three Canadian companies. By the way, they also questioned the behavior of eight American companies. These partners made her dissatisfied because the sales volume of these 15 companies was "less than 10% of the total sales volume". !

After four years of development, some partners have been very successful. The two American companies sell almost a quarter of the products sent to North America, and the top five companies account for more than 40% of all sales. In addition to their local conveniences, this is naturally inseparable from their own efforts. These five companies, except one in Canada, are all in the United States. These companies are satisfied with the cooperation, because the profits are too rich, the investment is not large, and they make a lot of money. They can take the opportunity to expand the company's influence, and the original industries of some companies are also rising at the same time. One of these five companies is originally a real estate company, and it is purely engaged in real estate. The scale of the company is not very large, but the pavement is very open. It has business in many places in North America and attaches great importance to the "opportunities provided by fairies". The total profit in recent years is nearly 60 billion US dollars, even much higher than that of the original industry. Historically, the revenue was rated as one of the best companies in North America.

In the past four years, the sales volume of some companies has increased year by year, some companies have risen and fallen, and some companies have declined almost year after year, which makes fairies a little unhappy, and they are also willing to shake their prestige, withdraw a few partners, or directly reduce product supply. Transfer some technical forces to some companies... The fairy's small action immediately caused a reaction in the market. Opponents increased the development of the market one after another, and some partners began to take corresponding countermeasures... According to the information collected by the Consulting Department, some major competitors in North America increased 2 0% of the development force, while Japanese companies have increased by more than a quarter; on the other hand, many partners have publicly criticized the fairies and even threatened to bring legal action! Fairy did not care about the other party's opinions. First of all, she reduced the supply in the North American market, evaluated the prospects of each partner, and clearly put forward hard requirements for 10 of them according to the contract. Then she strengthened the remaining 17 companies in many aspects to stabilize the market they already occupied, or Waiting for the opportunity to expand again.

In fact, the fairy has no loss. Since entering the North American market, she has not really invested a penny. She has also done "no-cost business". The freight is included in the profit, and the production cost is also earned by the partners. In the first two years, she only recovered the cost and invested most of the profits in the market. Later, the recycling efforts were gradually increased and the original purpose was achieved. In fact, the most seriously affected are the participants in the North American market. Although the fairy's funds are tight, this is just a saying of their family. Her assets are too large, and only they will pay attention to those bank loans. Besides, which company is not in debt these days, not all her subsidiaries have There is a considerable amount of liquidity, and the debt ratio of the whole group is very low. No opponent thinks that this loan will bind her hands and feet, and as a large consortium, especially as a wholly-owned consortium, she can easily concentrate enough funds to highlight a certain direction, and no opponent is unwilling. I mean to face her directly, and some people even joke that several giants all over the world join hands, which may not be able to defeat her!

For international companies, there is another reason that cannot be ignored. Fairy is not an international company in essence, but basically a "local" company. Her strong foundation in China is that no one or more companies can compete with each other, and even some people say that it has been "solidified". At the same time, no one dares to despise her influence in India. Indians have almost regarded her as a local company. Even local Indian companies do not dare to despise fairies. Some kind of impact, any international company competing with fairies in India has to think about it again and again. It can be said that the fairy rooted in China and India has almost established an undefeated position in its market competition. Perhaps, everyone can only hope that her "self-brewed bitter fruit" and only kill her prestige in international markets such as North America or Europe! In fact, international companies can only do this, and they are already doing this. This should start from two aspects. First of all, the fairy lacks market base in North America. Even now, these strange partners are not as powerful as international companies cultivated over the years. Her development has encountered bottlenecks, at least not. It can expand wildly. Second, after several years of development, Japanese counterparts who were originally comparable in technology are now even more comparable, and those European and American counterparts, especially direct competitors, have also caught up with the technology and have almost gone hand in hand. The technical advantages have gradually disappeared, and they can only rely on the market efforts of partners. This is exactly The main reason for the decline in the fairy's market share is the important problem she has to face.

In fact, the market share of 8% does not meet the planning requirements of the fairy headquarters. Their originally envisaged market share is more than 10% or even more than 15%. Although it seems unrealistic for a company to occupy such a large market, the fairy is different. She has The original assets of a considerable part of the world's market, if you can't insist on the corresponding share, it is "at least not a success". However, although her expansion momentum in the North American market has been curbed or even slightly declined, whether it is the fairy headquarters or all sectors of society, they all think that she has achieved great success in North America and that she has created a "miracle" in North America, creating a thing from scratch, from weak to strong, and disrupting the routine. The myth of opening up the situation! In 41 years, the sales volume reached a record 520 billion US dollars, and in 42 years, it reached 750 billion US dollars. In the future, it has basically maintained this level. On average, each main item has reached 170 billion US dollars, which can be said to be "quite success".

Someone once said that fairies are "no one person, no one on earth" in North America, and fairies are completely blank in North America. That's not true at all. Before the economic crisis, in the huge North American market, fairies only had tens of billions of dollars in sales, and the highest annual profit was only 12 billion, which can be said to be almost insignificant. Some people joke that if she had an office in North America that matched 10% of her size, she would not only have this sales volume, and even some people said that it was "accidentally sending the wrong goods" to come to North America! Almost everyone criticized her, saying that it was simply "Li Nao", but under someone's almost autocratic style, she successfully avoided some losses from the economic crisis, which made it difficult for people to be sure whether it was "right or wrong". However, this overwhelming negotiation team made the people of North America feel the "rumbling drums" of the legendary company. The fairy who has always loved "ingenuity" suddenly attracted people's attention, which is much more effective than any advertising, so people once again affirmed her business history. The name of "the company that is best at advertising without this"!

So far, no one doubts the sincerity and ability of the fairy to enter North America. International companies are both envious and headache, and the result is helpless. The critics began to advocate her strength and uncontrollable again, although in fact it is already difficult; even the most demanding people at the fairy headquarters are full of this. Yes, although it does not reach the ideal number, compared with investment... The North American market is originally recognized as a "sub-product" by fairies, just to find some gold. For them, even the expenses spent by the negotiators every year are not too much of a loss. Of course, the premise is that the expatriate workers Except for capital. In fact, almost everyone thinks that she has achieved her goal. Some people say "enough", some people say "Yes", and some people say "how can there be so much"... For this industry record, economists have been advocating as usual, blowing her up, regardless of what she is eating. Physical reality!

But since then, the fairy has maintained a strong influence on the North American market and has truly entered this global market and become an indispensable industry company. With the continuation of time, the market share has risen and fallen, constantly making the opponents worried, happy or angry! But it doesn't mean that she didn't pay the price. Some partners have also acquired a large number of advanced technologies while selling products. Some non-professional companies have also taken the opportunity to enter these three major industries, taking advantage of favorable conditions, coupled with the secret role of some forces, quickly become bigger and stronger, and in some cases, she became her in North America. A powerful opponent. It is said that just 15 years later, the most powerful opponent of the fairy in the North American market is a partner she once vigorously supported, who even completely squeezed out some of her products from the North American continent for a period of time!

Of course, the fairy never taboos the strength of her opponents, nor does she worry about the emergence of new opponents. Now her whole strategic core is to become a non-secular company again, and all business policies are spreading around this strategy! She was like a stubborn and crying child. She kept crying and finally got a toy pistol, but she wanted to save the toy cat!

The fairy has got the North American market, but has she really achieved her strategic goal? Will the powerful fairy be smooth sailing? Is there really no company that can stop her development momentum? If so, what kind of company will this be? Who can make her cautious and slow down the pace of the whole chariot? In fact, while she launched and implemented the North American cooperation strategy, experts have found the problem, so what's the problem with the fairy?

In fact, some senior leaders of the fairy headquarters have been a little frustrated and disappointed. They really didn't expect that the energy company, which has worked hard and worked hard for decades, turned out to be the "most failed" investment in their lives. This company is almost a "gold-selling cave". Make them continue to inject capital! If it weren't for the influence of "disguise" or worry that it would cause public anger, they would simply propose to "sell it"!

Let's put it this way, since the outbreak of the economic crisis, Fairy's development has been very smooth, which can be said to be very successful. The only failure is the energy project. Now, it is this company that reassures them that leaders who are worried about the company's financial problems have to take out loans again and again! But when you think about it carefully, you can't attribute the responsibility to the energy company. The enterprises previously acquired by the company, no matter how much money they spend or where they are acquired, are most of their own funds. At least in the short term, they can operate normally, and there is no need for large-scale capital injection from the headquarters. Of course, the large-scale Investment is not the same as some "small actions" of billions of yuan; getting used to living a comfortable life, naturally can't adapt to the bad situation of the new company, not to mention an unprecedented embarrassment of being restrained and unable to let go!

For a while, the situation of the fairy company was very good. The energy company was successfully established, the industrial city project was implemented as scheduled, the Indian market was gratifying, and the entry of the North American market was almost a foregone conclusion... The whole fairy company, even the steel and textile companies known as the "Fairy Second Series", have continued to improve. Run is gradually rising, and it is no longer an illusion to share some dividends every year, which makes the heads of the headquarters and subsidiaries, and even the leaders of branches full of ambition. Speaking of which, the people in charge of the headquarters are even happier, because all this is related to them, and only they know the overall situation best. In addition, the Fairy City construction site is busy, and Xixing really gives face and arranges it in an orderly manner, but always reaches out for money to make them a little helpless. According to statistics, by the beginning of 1944, the funds that had been paid to Xixing were about 1.25 trillion yuan, of which thousands of yuan had been used for industrial city projects. Even so, they did not owe Xixing a penny. On the contrary, the other party owed them a lot of money, but it was estimated that "this appointment was not available"!

The same good news is the Indian industry. In recent years, the profits have risen year by year, the company's production has gradually recovered, and some companies have even expanded their scale. In the past few years, the total profits of various companies, including some cooperative companies, have reached 1.24 trillion yuan. Of course, this The money headquarters endured ** and did not recycle, all of which were used for the recovery and development of Indian industry, and used the loans of the Bank of India to expand to the surrounding areas. It has entered the Southeast Asian and African markets, and even made acquisitions in Africa. With its strong influence in society, it occupies a relatively high market share in this relatively large market, even higher than that of Indian domestic companies. For example, in terms of new materials, it is obviously much higher than Ji Ke Company, and the market efficiency is much better. Many Indian companies are worried about this. These companies not only have huge assets and rich funds, but also have huge fairy support behind them. What worries them is that the "extremely short of money" fairy headquarters would rather take out repeated loans than "not take a penny of profit", which not only gained a full reputation, but also doubled their pressure. !

If there are places that are satisfactory, there will naturally be places that are not satisfactory. Even fairies are no exception. Energy companies are the subsidiaries that give the most headaches to the headquarters. Of course, the people in charge of the company also feel a headache. Under Fairy, in any case, energy companies are an important industry, and even the company with the most investment in the single industry. For quite a year, electronics companies and new materials companies have only invested about 300 billion yuan, even the once vigorous banking industry investment, the three major banks (including Hindustan) Banks) add up to only 1.1 trillion yuan, and it costs 1.24 trillion yuan to set up an energy company alone. "This is really a big industry." But it is this company that has become the industry that gives the most headache to the headquarters. Fairies have always been very rich, and there has been no debts in the past. When acquiring the industry, they pick them up left and right, try to push the debts and arrears to others, receive a "net industry", and then inject funds, that is, their own loans. In short, These companies are operating very well. But energy companies are different. While setting up a company, they also get 650 billion in debt and 700 billion in arrears! As usual, they will definitely not take over these debts and arrears. Isn't it asking for trouble? But if it's not because of debt, if it's not that there are so many arrears that are difficult to recover, or can't be collected in the near future, few companies are willing to cheap fairies. Everyone is forced by debt and has no choice but to "slim down". At the same time, everyone also recognizes that the fairy will definitely take over these risks, otherwise, The energy plan will definitely die again, and even more anxious to be a fairy!