Chapter 1296 Have a Bamboo
What does it mean to be confident? Perhaps the current Zhu Daidong is the best embodiment. Duan Yonglin carefully reported the conversation with Zhu Daidong to Tao Xiangrui, and also mentioned Zhu Daidong's dissatisfaction with the quotation. Tao Xiangrui was also surprised by Zhu Daidong's toughness. Now leading cadres like Zhu Daidong are very rare.
But when Duan Yonglin reminded him that Zhu Daidong was from Kikawa, and after Kikawa was always strong, Tao Xiangrui suddenly seemed to think of something. The target customers of Yutong Group are aimed at the whole country and even Asia and the whole world. If Tao Xiangrui's vision is only limited to Zhengzhou or Henan, then Yutong Group's business can only be in Zhengzhou or Henan.
"What is the cost of this 12-meter bus?" Tao Xiangrui asked, as far as he knows, Zhu Daidong is a very courageous official. Under his rule, some very strange things often happen. For example, the reason why Muchuan City wants to purchase 2,000 buses now is that it is free of charge for the whole city.
Since the founding of the People's Republic of China, I have never heard of it, but Zhu Daidong has to implement it in Kikawa. Has Kikawa entered communism in advance? No matter what purpose Zhu Daidong is for, his behavior is not what ordinary people can do.
"About 400,000 yuan." Duan Yonglin thought for a moment and said that as the vice president in charge of marketing, he is very clear about all the parameters of this 12-meter-long bus, and he also knows the cost and price.
"Let's report 452,000 yuan." Tao Xiangrui thought for a moment and said that 15% of the profit is already very high in more than 100 million orders, and this is the latest quotation, not the final transaction price.
"Looking at Mayor Zhu's tone, it seems that it will be settled tonight. Mr. Tao, can you set a minimum transaction price?" Duan Yonglin asked other officials. For such a matter, they must go back to "study". They are not afraid that your price is high, but they are afraid that you don't know the "rules". But those rules may not be effective in front of Zhu Daidong. At least Duan Yonglin feels that Zhu Daidong is not the kind of person who needs rules.
"You can decide this. My opinion is that as long as you can get this order, even the cost price will not hesitate!" Tao Xiangrui said firmly that he had heard that South Korea's Daewoo Group had taken action. Domestic cities purchased 2,000 buses at one time. Such a large order is not much. If this order is taken away by South Korea Daewoo, it will be a failure for Yutong.
"I think it's better for you to talk about this order in person." Duan Yonglin smiled bitterly in his heart and said. Zhu Daidong's aggressive momentum just now made him keep giving in. If he talks to Zhu Daidong again, I'm afraid he can only deal at cost price in the end.
"The whole Yutong Group talks about business, you say second, who dares to rank first? I have only one request, and I must win this contract. I believe that with your ability, you will not let me down. As for profits, we should take a long-term view. And I heard a message that Daewoo of South Korea has been contacting Kikawa, and even the other party has quoted the price. I believe the price will not be very high. Tao Xiangrui said that although Yutong Group now has the largest bus production base in Asia, there is still a certain gap between the quality of buses and Daewoo Group. Although South Korea's Daewoo Group has begun to go downhill in recent years due to the influence of the international environment, the thin camels are bigger than horses, and the rotten boat still has three pounds of iron. For Daewoo Group, it must not be underestimated.
"Mr. Tao's strategic vision is really unmatched." Duan Yonglin praised. It seems that what he thinks is still narrow-minded. Just now, Tao Xiangrui's words reminded him that Muchuan City's purchase of 2,000 buses this time is to let all people take buses for free. This is absolutely unique to the whole country. At that time, the national media will not compete to report it? At that time, if the buses of Yutong Group were running on the road in Kikawa, the advertising efficiency would be no less than playing a 30-second advertisement at the prime time of CCTV.
With Tao Xiangrui's disclosure, Duan Yonglin seemed much more confident when he came back. However, if he looks at Zhu Daidong's expression carefully, he will find that Zhu Daidong is more confident than him... Mayor Zhu, I have reported to Mr. Tao just now that the company attaches great importance to Kikawa's order and instructed me to give it to Kikawa at the lowest price. Duan Yonglin said with a smile.
"I am very pleased that your company has such a sincere attitude. But sincerity is to tell the truth. I don't know what the price of this bus is for us? Zhu Daidong asked, he believed that Duan Yonglin would bargain with him. If Duan Yonglin gave a cost price as soon as he came up, I'm afraid he would not be the best marketer of Yutong Group.
"420,000 yuan, our company's cost price is 400,000 yuan, 5% profit, I'm afraid it's rare in the history of our Yutong Group." Duan Yonglin gritted his teeth and said. Although a bus only earns 20,000 yuan, if there are 2,000 buses, it can make 40 million yuan. For Yutong Group, it is still a good deal.
"Thank you for Mr. Duan's frankness, but I have another proposal. Your company will give it to Kikawa at cost price, and then Kikawa will make a large-scale advertisement for Yutong Group for free." Zhu Daidong said with a smile.
"I don't know how Mayor Zhu will make a large-scale advertisement for Yutong Group?" Duan Yonglin's face changed slightly, with a gross profit of 5%, which is indeed rare for Yutong Group. Although the transaction volume is very large this time, the profit is so thin that it is close to white paper.
"Two thousand buses transported by Yutong Group to Kikawa can be sprayed with large-scale Yutong Group advertising patterns on the body in the first month. As soon as these 2,000 buses arrive in Muchuan, our city will immediately launch free public transportation for all. No matter who or his identity, as long as he gets on the bus in Muchuan City, it will be free of charge. And at that time, I can also say hello to the propagandists of the municipal government and ask them to strongly praise your company's support for free public transportation in our city at cost price. It is said that fame and fortune are both, but I think that as long as you harvest the fame, then the profit will naturally follow. Otherwise, I don't know if Duan feels it or not? Zhu Daidong smiled and said that Tao Xiangrui's words to keep a long-term view also made Zhu Daidong think about it carefully for a long time.
If Yutong Group sells 2,000 buses to Kikawa at cost price, it definitely does not want to do business with Kikawa in the future. Of course, if the quality of this batch of buses is reliable and comfortable to ride, Kikawa will consider buying them again by Yutong Group in the future. After all, the addition and renewal of buses are the inevitable result of urban development. But this time, Yutong Group is obviously interested in "name". Yutong Group may get the greatest benefit from Kikawa's incident, and at the same time, it may promote the Yutong brand to the whole country. Such an effect can definitely not be achieved by tens of millions or even hundreds of millions
The Cadillac in the United States is a well-known car. Later, the company successfully promoted the Cadillac as the car of a successful old man through marketing. As a result, the truly successful old man did not buy Cadillac's car. In the end, Cadillac had no choice but to successfully turn the brand image of Cadillac into the car of a successful man. Otherwise, I'm afraid that the current Cadillac would have gone bankrupt long ago.
A good brand, if it has a good reputation, is the dream of all entrepreneurs. Now Yutong is likely to obtain brand promotion and a good image in the minds of customers through the two thousand buses in Kikawa, which cannot be measured by money
Zhu Daidong just mentioned a little, and Duan Yonglin immediately fell into deep thinking. Zhu Daidong's method is very simple, but the effect is irresistible to him.
"In addition, I can also promise you that our city can pay some money in advance, and you can pay at least 80% before all vehicles arrive in Kikawa." Zhu Daidong added that the payment that enterprises are most worried about, especially doing business with government agencies, is easy at the beginning, but after it is done, the checkout will be a very long process. Some people even prefer not to pay for goods from government agencies, because they can make more money by taking out their energy.
"I can't refuse the conditions you put forward by Mayor Zhu, but after the car arrives in Muchuan, all the payment will be settled in one month at most." Duan Yonglin sighed and said.
"No problem, but your company should also guarantee that the cost of 400,000 yuan should be spent on the bus. Don't cut corners just because it's given to us at cost price. In that case, we can also receive a car. Zhu Daidong told him.
"Don't worry, our Yutong Group will be a century-old famous enterprise, and we will value credibility and integrity more than life!" Duan Yonglin said firmly.
Zhu Daidong looked at Duan Yonglin's eyes. The other party's words made him feel no discomfort. He nodded with satisfaction. However, Zhu Daidong still reminded Duan Yonglin that during the production process of two thousand buses in Kikawa, Kikawa will send relevant technicians to supervise them, and at the same time, he can also learn the maintenance technology of buses. Duan Yonglin agreed to Zhu Daidong's proposal without much consideration. Although this proposal is inappropriate, it is indisputable to listen to Zhu Daidong's tone.
"I hope we can have a good cooperation. You can assign personnel to Kikawa now to negotiate the relevant terms with the city's urban investment company. I will sign the contract as soon as I get back." Zhu Daidong stood up and said with a smile. From 1.5 billion yuan from Daewoo in South Korea to 800 million yuan from Zhengzhou Daewoo Group, it suddenly dropped by 700 million yuan, which made him greatly relieved. The seven hundred million yuan saved is basically enough to maintain all the expenses of Kikawa public transportation for free for one year.
PS: Today's chapter is late, because I didn't come back until after eleven o'clock. I came to code words after taking a shower, but it's always not good to be late. Please ask for a few monthly tickets to support it. -RS