Chapter 137 God of Wealth Square

ps: It's another big chapter of 6,000 words. I don't want to open the chapter. Let's read it like this. It's convenient for you and me, but it will be a few fewer clicks!!!

Tang Yu asked Tang Tianhao that the God of Wealth Square naturally had his ideas and intentions. Tang Yu would never care about unimportant things. When he mentioned the God of Wealth Square at this moment, there was naturally something to talk to his second uncle to prevent his second uncle from making a bad thing.

In fact, Tang Yu knows a lot about the God of Wealth Square. Of course, what he knows is not what Tang Tianhao just introduced. These things are changes caused by various influences after his rebirth, which will naturally not exist in the memory of his previous life. What he knows is the sales situation after the completion of the God of Wealth Square in his previous life, not what Tang Tianhao just said.

After Tang Yu knew his second uncle's thoughts from his father Tang Tianhong this time, there were indeed some things that needed to talk to Tang Tianhao, not just to talk about business matters. The current God of Wealth Square is not necessarily a good thing. Not only is there a great possibility of failure in business, but the fact that Tang Yu wants to say The west also has something to do with politics, otherwise he would not have talked about it to him vaguely.

Speaking of which, this so-called God of Wealth Square, in the memory of Tang Yu's previous life, is famous in Dongling City, almost to the point of household name. But it's not because of its prosperity, but because of its unfinished tail. In 2000, there was a big discussion across the country. The topic of discussion was various cases and so on in the context of the real estate bubble economy in the 1990s. The case of the God of Wealth Square at that time triggered a large-scale discussion in Liaohai Province.

The situation of God of Wealth Square, in the memory of Tang Yu's previous life, that project can be said to be the largest unfinished building project in Dongling City before 2000. It is one of the largest unfinished projects in Liaohai Province in the 1990s. It is also a typical example of Wanjian's few failed cases in Dongling City. With the strength of Wan Jian in the real estate development of Dongling City and the dominant situation of a family in the real estate industry in Dongling City, Wan Jian has put his head on it. It can be seen that this project is not the favorite food that everyone imagines, but a beautiful mushroom with poison. If you accidentally eat it, the real estate developers with a bad appetite are enough to poison them. It is.

In the memory of Tang Yu's previous life, the sales date of the God of Wealth Square was from April 1993 to the beginning of 1998. Because of the poor sales situation, the whole project was finally capped as an unfinished building in 1998, and it was in an unfinished state until 2000, until 2000. A year later, a new real estate developer jumped out of the city to take over the project and re-plan the development, which made the God of Wealth Square shine again. However, at that time, the whole surrounding area was developed into a sleepless street in Dongling City, where a large sleepless city was built. Relying on the flow of people in the nearby pedestrian street, the Sleepless City has become one of the few entertainment places comparable to the Liujin Hall and the surrounding city in Dongling City.

In the previous life, in 1993, Wan Jian took over the project of Caishen Square and began commercial development.

At that time, after the construction of the God of Wealth Square, Wan Jian used the method of renting and selling commercial real estate on the other side of the God of Wealth Square by dividing small areas of shops. This method was quite novel in China at that time, and it was an emerging sales model in the 1980s and 1990s. At that time, Wan Jian used the rent-back method to promise investors a return of up to 25% per year.

However, it is obvious that the model adopted by Wan Jian for the God of Wealth Square finally failed, causing the God of Wealth Square project to become the largest unfinished building project in Dongling City before 2000, and one of the few failed real estate development projects of Wanjian.

When Tang Yu was studying at Liaoning University Business School, his tutor specially investigated and evaluated the project. At that time, the national discussion with the real estate bubble economy in the 1990s as the background was in full swing. At that time, Tang Yu also spent some thought about the whole project and specially united several colleagues. I learned to collect data and did a systematic analysis, so I remember this project in my mind at this time.

Tang Yu remembers that he once had such a comment on the whole project of God of Wealth Square in the business school, saying that the God of Wealth Square project was the representative of the classic unfinished shop project in Dongling City and even Liaohai Province, and that the God of Wealth Square was the product of real estate and economic bubble at that time, and its failure was inevitable. His mentor also said that the excessive and unrealistic investment return commitment adopted by Wan Jian in the God of Wealth Square project will have a negative impact on the commercial sales market in Dongling City and even the whole Liaohai Province, which is a completely failed decision or attempt.

Tang Yu and other students did not quite understand this sentence at that time, but after their careful investigation and analysis, they had to admit that in the environment at that time, in fact, as his tutor said, the failure of the project of God of Wealth Square was inevitable. The root of failure is on the high and unrealistic investment return commitment.

Since Tang Yuming knew that the failure of the project of the God of Wealth Square was inevitable, Tang Yu naturally could not watch his second uncle jump into the fire pit, so now he naturally had to talk to his second uncle well and try to let his second uncle give up the whole project of the God of Wealth Square. Of course, the purpose of Tang Yu's conversation is not just to let his second uncle give up this project because he knows that the God of Wealth Square will fail. With the knowledge of Tang Yu's previous life, he has never eaten pork and has seen pigs walking. What's more, he has done this kind of work in his previous life. He is very familiar with this and has a way to do it again. The design of a profitable sales model of God of Wealth Plaza seems that there is no need for Tang Tianhao to give up this project. In fact, there are other reasons why Tang Yu wants Tang Tianhao to give up this project. Naturally, this reason is because his son Tang Tianhong talked about this matter vaguely with him, which made him realize the tricks here, so he let his second uncle let go as soon as possible.

Speaking of which, the failure of the project of God of Wealth Square actually involves multiple factors, not only because of Cai Mingcai's hype the sales concept, but also because of the existence of the background of the real estate economy bubble at that time.

Tang Yu remembered that Wan Jian was on the project sales of the God of Wealth Square, and they launched the more popular re-rent sales method in that era in 1993.

Cai Mingcai was quite bold at that time. In the absence of clear business support for project sales, he still boldly promised merchants with a 25% return on investment. 25% return on investment, under the general environment at that time, was a rather bold number, quite outrageous number, and a kind of hype on the sales concept. Relying on this hype, Wan Jian achieved certain sales results in the early stage of the God of Wealth Square project, but this method, in the environment of the real estate bubble economy at that time, this kind of return sales method was doomed to be difficult to achieve sales and business success. In that environment, there are few real estate development cases that hype the concept of sales is successful.

In addition to this, Tang Yu also focused on the sales and promotion methods of the God of Wealth Square in his previous life, which is still some desirable.

Judging from the various materials he collected at that time, Wan Jian's sales publicity method used on the God of Wealth Square in those years was comprehensive and systematic. He used a large number of half-page advertisements to promote and promote it from multiple angles and humanized ways.

Wan Jian's strength in Dongling City in those years was not strong, and its overwhelming publicity was not strong. However, in the project of the God of Wealth Square, Wan Jian finally failed. On the contrary, his classic sales promotion method on this project was selected as the textbook of the business school, and Wan Jian relied on this sales. The means of sales and promotion were all over the world in the 1980s and 1990s. Since then, many real estate developers have also imitated the sales promotion method of Wanjian on the God of Wealth Square. This is the afterth. No matter what his promotion method is, the project of the God of Wealth Square has finally failed. From this point of view, this promotion cannot be said to be A successful promotion case, after all, any promotion is for sales. The poor sales performance naturally shows that the means of promotion are unsuccessful. Of course, in this project, Wanjian's promotion method is an exception. It cannot be simply measured by the sales performance of the God of Wealth Square. After that, Wanjian has been extended from this promotion method in other projects, and good results have been achieved.

Judging from the sales process of the God of Wealth Square project at that time, Tang Yu remembered that the advertising span of God of Wealth Square at that time ended from the end of 1993 to 1998, and the sales period lasted for 5 years, but it was still capped as an unfinished building, which inevitably failed the whole project. It can be seen that its sales situation in that year The situation is not ideal. Fortunately, Wanjian's strength is not weak, and the failure of a project will not make the whole Wanjian collapse. If it were a weak real estate developer, I'm afraid it would have gone bankrupt long ago.

In fact, the failure of Wan Jian in the God of Wealth Square is inevitable. In this project, Wan Jian made a mistake and made a fatal mistake when they made the initial plan.

Dongling City is not very developed in commerce, industry or agriculture. It is a third-tier city nationwide. It is barely a second-tier city in Liaohai Province. The development of the city and the historical commercial tradition of Dongling City make investors in Dongling City not enthusiastic about the hype of the sales concept. They prefer the substantial guarantee of the return on investment. The sales idea of the hype sales concept formulated by Wan Jian was wrong from the beginning. It should not be placed in the context of the real estate bubble economy, let alone in Dongling City, a second- and third-tier city where investment tends to be conservative. Perhaps, if you change the time and place, Wanjian's model can achieve great success. However, it is obviously impossible. God only let Tang Yu be reborn, and did not let Cai Mingcai be reborn. Naturally, it is impossible to give Wan Jian a chance to change the time and place.

Cai Mingcai has been working hard on real estate development for many years. He started from nothing. Whether it is white, gray or black, he can get Wanjian to a scale of nearly 1 billion. He has luck here, and naturally has his ability. If not, he can't work hard on Wanjian to this point. He does not lack ability, nor does he lack the vision that a real estate development investor should have. Then, who has been rooted in the real estate industry of Dongling City for many years, should naturally understand the inertia of the historical commercial investors in Dongling City, understand that the investment circle in Dongling City does not like the concept of speculation sales, and understand that his business model is unlikely. It was successful in Dongling City.

However, under the understanding, Cai Mingcai still chose to invest in the project of God of Wealth Square, and still chose to use the means of hype the concept of sales to carry out the project of God of Wealth Square. This has to be said to be a little strange and unreasonable, which makes people can't figure out what Cai Mingcai is. What do you think?

Tang Yu remembers that in his previous life, in the big discussion in the real estate industry in 2000, many people had discussed this issue, and after the God of Wealth Square was crowned as an unfinished building, there were reporters who specially interviewed Cai Mingcai, but Cai Mingcai never answered this question, so naturally There has been a lot of speculation.

At that time, Wanjian was one of the top ten private enterprises in the real estate development industry in the province, and the God of Wealth Plaza was one of the largest unfinished building projects in Liaohai Province at that time, which naturally attracted many people's attention. There are generally two kinds of speculation that Cai Mingcai chose to carry out the God of Wealth Square project by hype sales concepts at that time. One is naturally that Cai Mingcai's decision-making mistake eventually led to the failure of the God of Wealth Square project. After all, due to various reasons, it is normal for decision failure, and anyone may have When the decision fails, it's just a small difference. This view is accepted by more people in Liaohai Province. The vast majority of people think that Wan Jian lost his horse on the God of Wealth Square because of Cai Mingcai's fatal decision-making mistake.

As for the second guess, it is a little obvious. In addition to thinking that Cai Mingcai's decision is wrong, some people also think that Cai Mingcai made such a decision to reverse. Knowing that commercial investors in Dongling City are more inclined to ensure the substantial return on investment, they still choose to speculate on the sales concept.

These people believe that Cai Mingcai's Wanjian has reached the peak of development in Dongling City. If they want to do more, the first is to get out of Dongling City, and the second is to find more investment space in Dongling City. Wan Jian's strength to go out of Dongling City and enter Mianzhou is insufficient. After all, it is difficult to make real estate development without strong political backing behind it. Cai Mingcai's big backer at that time was Chen Songwei, Secretary of the Municipal Party Committee of Dongling City, which was destined to be a corner of Dongling City. In Dongling City, there is no Wanjian, which is equivalent to a huge thing in Dongling City, so Cai Mingcai wants to open up more development space for the development of Wanjian in Dongling City through the attempt of this new model.

Although Wanjian was not the largest real estate developer in Liaohai at that time, and his strength could only rank in the top ten in the province, Wanjian's reputation in Liaohai Province was not small, especially the case of God of Wealth Square. At that time, developers and scholars in the province caused a lot of discussion. As for which of the two guesses is more convincing and which is Cai Mingcai's real idea, no one knows this. On the contrary, Wan Jian's reputation rose sharply because of the big discussion against the background of the real estate bubble economy, which is beyond doubt.

Of course, Tang Yu had guessed in his previous life that there might not be a shadow of Cai Mingcai in that big discussion, or a project in an unfinished building would not make many people enjoy the big discussion.

From the project of God of Wealth Square, we can see Cai Mingcai's familiarity with the way of hype, and it is not difficult to rule out his disguised method of speculation for Wanjian. In the big discussion at that time, it was not just a project like the God of Wealth Square. Many projects of Wanjian have been discussed. The real estate leader of a prefecture-level city may not have such a qualification. If there is no shadow of speculation behind, this Tang Yu will never believe it. In 1998, Wan Jian officially capped the God of Wealth Square and announced the unfinished ending, resulting in damage to his strength. In addition, Chen Songwei was also defeated in 1998, which led to the collapse of Wan Jian's powerful backer and greatly damaged his vitality. The developer who later took over the transformation of the God of Wealth Square into a sleepless city grew up at the time of Wanjian's powerful grandson. Come here. However, after Wan Jian's depressed words, he regained a lot of vitality because of the soaring reputation in the big discussion in 2000, and still dominated the throne of the real estate industry in Dongling City. If there is no shadow and writing of Cai Mingcai in the discussion in Liaohai Province, obviously no one will believe it. It is a lot of free advertisements for Wan Jian in disguise. While publicizing the failed real estate project, it also publicized a large number of successful cases of Wanjian.

Regardless of those speculations, in fact, according to the research of Tang Yu's cooperation with his mentor in the previous life, Wan Jian lost his feet on the project of God of Wealth Square, not only because investors in Dongling City are not enthusiastic about the speculation of sales concepts, but also prefer the substantive guarantee of investment returns. In fact, there are various factors to do it.

The first is naturally the big background environment of the real estate bubble economy. In this background, it is not suitable for commercial real estate models such as hype sales concepts.

Of course, this is not only Cai Mingcai's mistake. In fact, under the background at that time, the vast majority of real estate investors have more or less mistakes. That is the background of an era and the limitations of people's thinking in the whole era. Those who can jump out of this thinking limitation have become super. For manufacturers, such as Wang Shi, as for the vast majority of wrong decisions, most of them are naturally as unfinished as the God of Wealth Square. The powerful developers are okay. The losses of one or two projects will not hurt the bones, and small developers will not do it.

The second reason is the geographical location of the God of Wealth Hutong.

Although the God of Wealth Hutong is near the railway station, and there is a certain flow of people around it. According to reason, there should be good sales results, under the governance of Cheng Weidong, the development of Chengguan District is rapid. In 1994, the construction of the pedestrian street began not far from the God of Wealth Hutong. The demolition and construction of the old city next to the God of Wealth Hutong is a pedestrian street. The geographical location of the pedestrian street is much better than that of the God of Wealth Hutong, and the commercial real estate model there is more suitable for the habitual investment behavior of investors in Dongling City. Naturally, it affects the sales of commercial real estate in the God of Wealth Square to a large extent, which is also a heavy The reason.

There is a third reason, that is, political factors and the irregularities of Wanjian. Wan Jian killed two nail households in the demolition of the God of Wealth Hutong, and nearly ten people were seriously injured and many people were slightly injured. These unstable factors laid hidden dangers in the failure of the God of Wealth Square. Although Chen Songwei has always been around to help him press them, those things are irregular bombs, and they don't pay attention to them. There will be an accident. The violent demolition of Wan Jian has laid a big hidden danger for the failure of the God of Wealth Square.

Speaking of which, in his previous life, Chen Songwei fell from his horse in 1998 and exposed the country's largest tax fraud case. In fact, it has something to do with the project of God of Wealth Square. It is said that Chen Songwei's fall was originally because the person who complained in the God of Wealth Hutong, who had stopped, made a lot of noise at someone's behest in 1998, and there was a lot of noise. In the end, the task force thoroughly investigated the case, but it implicated Chen Songwei's matter, which led to Chen Songwei's fall.

As for the serious injury and death caused by Wan Jian's forced demolition, in the 1990s, the demolition of four people was really a common thing, but at that time, there was no convenient tool of the Internet, and most of the communication media would not report such things. Even after it was found out, it was just a fine, and then found a few people to stand up. In the 1990s, most of these things were dealt with in this way, and even as long as they were fined a little money.

Many of the demolition companies in the 1990s were affiliated to the administrative organs, such as several demolition companies in Dongling City, all with administrative backgrounds. In this case, it is necessary to avoid the violence in the demolition. It is really a fool's dream. On the contrary, Chen Songwei, the municipal party secretary, was a little wronged. He took the iron bucket operated by Dongling City into pieces. Unexpectedly, in the end, he was defeated because of the forced demolition, and then other things were involved. Of course, why did those whistleblowers who had stopped suddenly make noise in 1998? This is unknown. Tang Yu only knows the surname of the next municipal party secretary after Chen Songwei, which is nothing more than a means of political strife.

For this reason, Tang Yu naturally can't let his second uncle jump into this big fire kang and become the negative protagonist in the big discussion in 2000. Of course, not only for this reason, but also for some current political reasons, Tang Tianhao cannot be allowed to intervene in this project in any case.

What Tang Yu wants to do now is to persuade his second uncle to give up this project. In fact, this is the purpose of calling Tang Tianhao here today. What he said about 10 million shares before is just incidental. With Fang Jianming's 10 million, Hengda still lacks Tang Tianhao's 10 million turnover.