Chapter 178 Negotiation and endorsement

At this time, Star Entertainment also received box office data reports from all over the world.

Unlike the previous "Immort of Life", when Immort of Life, the agent released Zhang Yimou's new picture. This time, in terms of Star Entertainment, I don't know how Gao Yan did it, but he actually applied for the qualification for distribution, which made Wang Zhengfei amazed. Gao Yan's relationship network is far stronger than he thought. A lot more.

Star Entertainment, which has just applied for the distribution qualification, immediately divided a subsidiary from Star Entertainment, that is, Star Printing. Although this division is just a scene, because there are only a few people in Star Entertainment. In fact, the office of Star Printing is still in Star Entertainment, and the office workers are also It's still a few people like Star Entertainment, which is equivalent to hanging the name of a wholly-owned subsidiary of Star Printing, which still remains the same, because if you want to apply, at least it must be a film company, which is a prerequisite, and Star Entertainment has been involved in movies before, but in essence, it is still an agent. It's just Si.

I don't know whether Gao Yan's network played a role or Wang Zhengfei's role as a screenwriter. This time, "Crazy Stone" was launched nationwide at the same time, which is much better than "Immort of Life" or "Crazy Stone" in the previous life.

However, compared with the favorable conditions, the unfavorable conditions are also prominent. The Spring Festival period, which should have been favorable conditions, has now turned into unfavorable conditions, because a large number of movies have also been printed at this time, and another disadvantage is that there is not enough publicity.

So although Wang Zhengfei knows that Crazy Stone will have a good box office, it is still not clear how many box office there will be.

"Zhengfei, the box office data has come out. Do you know how much? Haha!" While Wang Zhengfei was waiting for the news at the Star Entertainment Headquarters, Gao Yan opened the door and laughed.

"How much?" Wang Zhengfei asked, although he did not play the leading role this time, Star Entertainment still has 20% of his shares, and the box office is most directly related to his income.

"Haha, six million, the first one is six million!" Gao Yan shouted excitedly. Although "Immort of Life" was eight million at that time, the situation at that time was different from now. Although at the time of the premiere of "Immort of Immort of Oldness", the cinema was only half of "Crazy Stone" now, but in the same, "Immort of Immort of Oldness" was in the publicity, although However, there is not much money, but because Renren.com and Renren Blog helped each other at that time, it was far from comparable to the current Crazy Stone. However, no matter what, the first six million can't be said to be a bad result. On the contrary, it can also be said to be quite a good result. The box office of this one alone is already After allowing Star Entertainment to recover the cost and leave a part of the profit.

"Really!" Wang Zhengfei was happy. According to his shares in Star Entertainment, he had nearly one million in the account on this day. No wonder how many people have invested in this entertainment industry one after another. Although it is risky, once he makes a profit, he will really make a lot of money.

Originally, the profit had to be distributed to the issuing company, but now because Star Printing has the ability to issue, there is no need to distribute so much money to the issuing part at all. With the profit of the issuing part, a company of Star Entertainment can share more than 60% and 70% of the profits. Gao Yan can't be excited, although last time The results of "Elongevity" are better than this, but at that time, it was Wang Zhengfei's private investment, of which Star Entertainment only accounted for a lot of money, but this time it is different. This time it is Star Entertainment's reading investment, which completely belongs to Star Entertainment.

"According to the valuation of the box office this time, if there is no problem, more than 50 million is a very simple thing!" Gao Yan said with a smile that the total investment of this "Crazy Stone" is only 3 million, plus the advertising fee of 2 million is only 5 million, which is really cheap, and the box office is 1,000 percent of the total cost, which can no longer make Gao Yan excited, although the average company is very satisfied with 200 percent. However, Gao Yan experienced the madness of "Immortality" at the beginning, and he didn't have much feeling about this 1,000 percent. Although this is only a conservative estimate, the real situation may be more than this.

Gao Yan and Wang Zhengfei's hearts have been relieved. According to this trend, there is absolutely no problem with Crazy Stone.

"Today, I called you here. In addition to waiting for the box office data to come out, there are two other things. One is the endorsement. Now that you have debuted until now, in a year and a half, you have also grown from a newcomer to the present. In the past, I didn't let you take advertisements very much. I was afraid of affecting your image, but now Yes, I think you can almost start to receive some advertisements. Not only do you have more income, but more importantly, the role of advertising is mutual. While you bring sales to the product, the manufacturer's advertisements will also improve your popularity. Here are a few endorsement advertisements for me to ask you. Opinions!" Gao Yan said.

The time for Wang Zhengfei's debut is not short. It has been more than a year, but the endorsement advertisement is only Wang Zhengfei's own crooked and Renren.com. Generally speaking, it is still wandering around Wang Zhengfei's own acre of land. This situation is very abnormal. Generally, after more than a year of debut, newcomers, as long as If the exhibition is not bad, you will start to receive advertisements. On the one hand, it makes a living by relying on the endorsement fee to maintain a luxurious life. On the other hand, it is also to expand its influence. If it can develop to the extent of Wang Zhengfei, there will be more advertising endorsements that it is even more dazzling. The so-called popularity is also the number of this advertising endorsement. An important measure.

The entertainment industry is such a realistic place. If it becomes popular, all kinds of merchants will rush over like sharks smelling the smell of blood, but once they are not popular, they will be quickly abandoned by those merchants, and there is no luck at all.

So Wang Zhengfei is obviously very popular, but there are few endorsements. It is indeed rare. Many merchants are depressed. There is no way for many people to send money to Wang Zhengfei. There is no way. Before that, Wang Zhengfei has always had no access to those merchants. As long as a solid foundation is laid, money is not a problem at all.

"The first is the advertisement of drinks, mainly the advertisement of Coke. Coca-Cola and Pepsi have sent quotations. Coca-Cola hopes to sign eight million for three years, while Pepsi hopes to sign nine million for three years, that is, an average of three million a year! In addition, there is an additional clause, during which advertisements for other drinks are not allowed!" Gao Yan said.

Wang Zhengfei knows the last additional clause. This is the old rule of endorsement. After receiving a product, you can't receive another similar advertisement at the same time.

Although Coca-Cola and Pepsi are both cola companies, in fact, there is a competitive relationship with the entire beverage industry, so it is not surprising to have such a clause. Of course, the biggest competitors are still each other.

However, Wang Zhengfei's quotations of these two companies are a little too low. They are only nine million at most in three years and only three million a year. Maybe it's not very strange that it's nothing now, but after two or three years, Wang Zhengfei's value is far more than that. Both companies are good at calculating. At a good price, after buying out Wang Zhengfei in the past two or three years, it can be said that he is not shrewd.

From the perspective of merchants, it is true that this is nothing, but from the perspective of Wang Zhengfei, they are simply too annihitried.

Before Wang Zhengfei opened his mouth, Gao Yan said, "This treaty looks okay, but if you sign it like this now, you will inevitably suffer a little!"

Wang Zhengfei nodded and said, "Anyway, I'm not short of money for endorsements now, so you can reply to them. If you want to sign, it's okay, 10 million years, otherwise there's no need to talk about it!"

"Yemp!" Gao Yan nodded and agreed with Wang Zhengfei's statement. He also knew Wang Zhengfei's family background. Although it could not be said that it was just a drizzle for him, it was not enough to make him waver.

"Ten million two years is nothing!" Gao Yan said with a smile, "Sor later, sooner or later, they will invite you with a endorsement price of 10 million a year or even higher!"

Now Wang Zhengfei is developing well, and the promotion of the king is just around the corner. At that time, there will be nothing in 10 million a year.

"There is also a sportswear company, Anta, do you know?" Gao Yan asked.

Wang Zhengfei nodded. Anta is a sportswear series company in Jinjiang, Fujian Province. It is a relatively famous company in the whole province and even the whole country. It can be regarded as a business card enterprise in his hometown. This is similar to the status of Ruifeng Technology. It should be said that it is in the same position. In fact, the status of the two companies is similar. Ruifeng Technology has greatly made up for Fujian's shortcomings in this regard, but Anta has solved the problem of a considerable number of employed people, and many of them are manual labor. It is really difficult to distinguish a Bozhong in public. Of course, Wang Zhengfei is not so boring to care about this kind of thing.

"Before, Anta sent someone to send a quotation. They only signed for one year, and the quotation for one year is 4.5 million yuan, on the condition that they are not allowed to endorse other clothes and have the right to renew the contract under the same conditions after one year!" Gao Yan said. During this year, they asked you to shoot at least two commercials for them!"

"No problem, you can agree!"

(to be continued)