Chapter 380 Evaluation of major media

"Snow Leopard" is a rare film with anti-Japanese themes in recent years, which can also be regarded as the main theme, but its main theme has a unique ideological bias, and has brought the hottest topic to the film. There is no doubt that it will bring a whirlwind, as early as Wang Zhengfei. When "Myth" was released, many filmmakers were ready to move. However, the momentum of "Myth" at that time was not very strong, and I just let it go. As far as I knew at that time, many film companies had time-traveling theme shooting plans, but either because they were afraid of breaking the ban, or because they had no money, or because they didn't want to walk alone. , and other reasons failed to make a film, but there is no doubt that Wang Zhengfei made a good start. The 80 million investment of "Snow Leopard" is definitely spent on the blade. I believe that the audience should see many time-travel blockbusters one after another next year or the year after next!" -- Nandu Weekly "It turns out that Wang Zhengfei is so wise. Well, it is a wise thing for this "Snow Leopard" to invest 80 million yuan without spending more money on those big stars. The investment of 80 million yuan, even in the Chinese market that emerged in this year's blockbuster is a big investment, but 80 million looks gorgeous, but this is not the case. Let me give it to you. To analyze, first of all, "Snow Leopard" is divided into two episodes. That is to say, in fact, the average cost is only 40 million yuan. In terms of shooting cost alone, "Snow Leopard" can only be regarded as a mid-range movie, not as much as the outside world thinks. Of course, it may also be public. Part of the biography.

That is to say, with the cost of Snow Leopard-Upper alone, if you want to hire those big-name stars, I'm afraid that 40 million is not enough for them to share. Wang Zhengfei alone is also a director, producer, protagonist and screenwriter, at least 20 million yuan. Isn't he worth it? No, all Asian film companies will tell you that Wang Zhengfei is worth the price. Even if he spends twice the price, it is worth inviting Wang Zhengfei. Looking at Qin Shi Mingyue, he is definitely worth the price.

And according to the information received by the author, although "Snow Leopard" is divided into two parts, all the cast and staff only received money for one, even Wang Zhengfei himself is no exception. At the time of "Qin Shi Ming Yue", there was no exception. No one can raise any objections. It is said that some people mentioned it at the beginning of the shooting. I objected, but Wang Zhengfei said that if he couldn't abide by the rules he set, it would be the same for everyone!

It shows that our international director Wang Zhengfei does not intend to spend too much time on the actor's salary. In fact, he is right. Let's take a look at the effect. Whether it is a stunt or an explosive effect, the level is absolutely top-notch. It is said that the effect produced by the international first-class production team is delayed. Wang Zheng Fei spent every penny on the blade, which was absolutely not inferior to the level of Hollywood's top blockbusters, which reminded me of what Wang Zhengfei once said at the beginning to create a world-class movie at a Chinese price. Yes, he did it.

This makes many big directors feel ashamed. Compared with Wang Zhengfei, it is the most regrettable that their money is not spent where they need it most. I don't know when it will start. More and more big directors like to use big stars, especially Spring Festival movies. It seems that the mode of stars celebrating the New Year is becoming more and more popular. Welcome, two or three first-tier big brands can only be regarded as second-class. You have to gather more than ten big brands to be regarded as a luxury lineup.

From this aspect, Wang Zhengfei's "Snow Leopard" should be regarded as gorgeous and humble. He is gorgeous because he has gathered millions of stars, among which there are many big brands. It is definitely second to none when it comes to the number of big brands, but it is said that it is cold because of these big brands. The card can only serve as a dragon set in Snow Leopard, not even a supporting role. How many big brands have you found in it? The author said that he is not a test party, so he'd better wait for the answer!

Although there is such a publicity point in the publicity of "Snow Leopard", it is definitely not the key point. Just like in the promotional video, in "Snow Leopard", blood, patriotism, sacrifice and dedication are the key points, and these gimmicks are just some gimmicks!"

"Too many people have repeated how wonderful the content of "Snow Leopard" is. I won't repeat it here. Here I will only talk about the publicity strategy of "Snow Leopard". I have to say that there is no other company except the big Star Entertainment that dares to spend 80 million yuan for publicity. According to the box office, "Snow Leopard" The box office must reach more than 200 million to ensure that Star Entertainment can make money, which is a very difficult thing for most companies, but it is really not a problem for Wang Zhengfei, who always creates miracles. Don't forget that the last "Qin Shi Ming Yue" grossed a total of more than 1 billion dollars at the box office. In total, it has brought billions of revenue to Star Entertainment. It can be said that Wang Zhengfei is the biggest cash cow.

Some people say that so much money is actually unnecessary. In the name of Wang Zhengfei, the fragrance of wine is not afraid of deep alleys, but I want to say, buddy, you are OUT. These days, the fragrance of wine is also afraid of deep alleys. Without good publicity, maybe the results of "Snow Leopard" will still be good, but these countless advertisements are not useless, I think How many people decided to go to the cinema because of the indiscriminate bombing of countless advertisements? The benefits brought by these 80 million advertising fees must be far more than this seemingly huge number!"

"This year's "2.14" and the Spring Festival overlap. During the Spring Festival holiday, many movies began to appear collectively, seizing this "golden" schedule. However, the detailed film released does not seem to be in line with the jubilant atmosphere. For example, "Ghosts in the Heart" wears a thrilling coat, the prominent war scene of "Air War Heroes", and the movie "The Disciples" has the slogan of "a little poisonous".

There is a lack of real romance films this year, and there are not many entertainment films that are in line with the happy atmosphere of the Spring Festival and suitable for all ages. Yesterday, Gao Jun, the head of the new film federation, made it clear to the reporter, "There is a certain misalignment between the current film content and the schedule. The film side values the gold content of the schedule more than the relaxed atmosphere of the New Year.

Judging from the movies that hit the Spring Festival period, "Ghosts in the Heart" released on February 8th uses thrilling elements to package love; the war film "Air War Heroes" on February 9th to attract male audiences with empty battlefields; "Stuples" released on February 13 tells stories related to drugs in a documentary way, some The picture is very exciting, which can be said to be "not suitable for children".

In addition, Snow Leopard, which was released yesterday, is also an extremely real war blockbuster. It can be said that this year's Spring Festival movies are not very suitable for the whole family.

According to Gao Jun, there are complex factors in the selection of the film schedule: "some films must be shown on the big screen as soon as possible because the audio and video copyright is sold; some films are because they have been screened abroad, so that in order to prevent piracy, it cannot be delayed, such as Veil; There are also some films that have a fluke mentality, believing that letting go can become a dark horse. But no matter what the decision is, it is based on the consideration of the word 'interest'.

As for whether the style of the film is not in line with the Spring Festival schedule, the director of "The Disciples" Er Dongsheng said that he had also considered this problem, but in the end he was willing to try it. "Now the aesthetic interests of the audience are diversified, and it is not necessary to watch happy movies during the Spring Festival. Last year's "Huo Yuanjia" was not a comedy, and it achieved a high box office during the Spring Festival. The box office of "The Disciple" should not be bad.

This year's Spring Festival is destined to be Wang Zhengfei's world. As soon as "Snow Leopard" came out, who will compete with it? "Snow Leopard" solemnly attacked last night, maintaining Wang Zhengfei's consistent high level. The attack almost made other movies tremble slightly. "The Disciples" directed by Er Dongsheng, which was originally the most favored, is obviously difficult to fight with Wang Zhengfei. Singing the opponent's play, but for the majority of fans, it is a rare audio-visual feast.

Wang Zhengfei pinched his eyes and was a little tired after reading so many comments. Since the premiere last night, a large number of comments have appeared on the Internet, which is basically one-sided. Wang Zhengfei is still quite happy about this, except that the quality of "Snow Leopard" itself is good. In addition, another important point is that Star Entertainment does a good job in public relations. Of course, it is impossible for all the 80 million yuan to be spent on publicity. Among them, public relations also accounts for a considerable proportion. Of course, these public relations fees are spent on the media, so they are part of the publicity itself. Short, cannibalistic mouth is short, with so many benefits of Star Entertainment, can the major media not try hard to promote "Snow Leopard"? This is relative. Then under the condition of the media's words, it can drive more audiences to the cinema to watch "Snow Leopard". This is a problem of a good surname cycle. Who says 8,000 Wan's publicity expenses have been wasted. That's impossible. As shrewd as Gao Yan, he will never do a loss-making business. If he wants to do it, he must make money and not do that kind of business that obviously loses money.

Wang Zhengfei refreshed the page of the "Snow Leopard" post bar, and suddenly caught a glimpse of a post rising rapidly. "Who can explain to me why I watched "Snow Leopard", but the ticket is another movie?"

Wang Zhengfei's spirit suddenly became stiff. Watching "Snow Leopard", the ticket is from another movie. Is this stealing the box office?

Thinking of this, Wang Zhengfei's mood suddenly tightened!

(to be continued)