Chapter 381 Stolen at the box office

Wang Zhengfei turned in, roughly speaking, a fan of Wang Zhengfei. When watching a movie in a cinema in Chengdu, he obviously watched "Snow Leopard", but the ticket stub was a movie "Ghost in the Heart" released earlier.

Regarding this movie, Wang Zhengfei has not been impressed for a long time. He immediately searched it on Baidu, which means that Li Ming, Fan Bingbing and Liu Ruoying performed the "ghost love" of the love triangle version. On the stage set in Shanghai in the 1930s, it tells a thriller story of love and hate.

It's basically a ghost film. Wang Zhengfei has no impression. Obviously, the box office is not good, and the impact is average. But now, Wang Zhengfei has to pay attention to it.

If this situation is wrong, how is it possible? Even if it is wrong, it should be found when checking tickets. How can it be like this? It's just that the ticket inspector manually modified it. If it's just a means to modify it, at that time, the box office will be counted on the head of "Ghost in the Heart", not "Snow Leopard".

What's a joke? This is definitely not a mistake in the box office, but Chi Guoguo's box office. If it's really a mistake, you should go through the procedures of refunding the ticket and then reissue the ticket.

"Stealing the box office" has not been new for a long time, and it has existed since the beginning of the ledger system. But now it is put on the table, which reflects the rapid development of the film market from one side. Now this has become a matter at the public level. This shows that the shortcomings in the development of Chinese films and the previous development of the industry have reached a point where they can't be worse.

Recently, there have been more and more box office stealing things, and those cinemas are becoming more and more rampant.

Now the industry is developing too fast, and the rent of cinemas is also rising rapidly. Cinemas have changed from a stable medium- and long-term investment to a huge long-term investment. Maybe a few years ago, stealing the box office in the cinema was still a self-selected action, all of which were given red envelopes to employees, but now it has been forced into a prescribed action. Due to cost problems such as land rent, the cinema has almost only 20 parts of the profit. Wang Zhengfei knows this. Naturally, he knows what those people are thinking. Don't forget that Xingchen Entertainment is still a complete cinema. In recent years, it has been expanding rapidly. The benefits of Xingchen Entertainment have Half of it flows here. Wang Zhengfei alone has more than 15 cinemas with top specifications under his own name. There are no less than 10 cinemas that are still under construction or negotiating for acquisition, and there are more cinemas under Star Entertainment, directly more than 40. The two people add up, it is already An extremely powerful theater line.

Even if it offends the cinemas all over the world, Star Entertainment alone is enough to be invincible, and it will expand according to the revenue in the next few years. Of course, it depends on how much money Wang Zhengfei can make in the future.

At present, the income of these cinemas is not high, and it will take several years to recover, but the problem is that this is a strategy that is not controlled by others. There is no hope that it can make a lot of money from this, but there are some things that have to be done.

Because he also has a cinema line, Wang Zhengfei actually knows a good idea of the cinema line and doesn't know what the trick is.

When the film industry planned the economic transformation in the late 1980s, there have been box office stealing from cinemas. Entering the 21st century, after starting to sell tickets online on the computer, "stealing the box office" was suppressed, but it soon recovered again, and the cinemas have intensified in the past two years.

The methods of theft are changing with each passing day. For example, the box office generated by a movie through the ticketing system will eventually be summarized into a data package. The data package may be tampered with by the cinema before it is released to the specialized office and the cinema. The box office file in the data package is similar to a spreadsheet. Although the table data cannot be modified, the process of generating data can be modified. For example, the market price of a movie is 80 yuan, but it can be turned into a discount ticket of 30 yuan in the background, so that the cinema can earn an extra 50 yuan.

Of course, the tricks are more than that. All kinds of strange methods are endless. For example, popcorn can also be used to steal box office popcorn. The price of popcorn is higher than that of movie tickets, because popcorn is not divided with the film. This is a method banned by Zhongying and Huaxia Mingling, which is called the combination ticket price. This is absolutely illegal. This method means that the cinema sets a ticket price including drinks and snacks very high, but the price of movie tickets in the system is very low, and the price of popcorn is very high. In fact, the movie ticket price is moved into the popcorn price, and the difference belongs to the cinema. Hand-teared tickets, handwritten tickets, group tickets, gift tickets, punched tickets... There are endless ways to steal the box office.

For this kind of means of voting, it can be said to be endless. Basically, don't expect those people to have any conscience and morality. Basically, if something is related to the word business, it is difficult to be complete and innocent. Even if there is Wang Zhengfei, it is only a few. Most businessmen, It's not just the smell of copper, but the smell of blood all over the pores.

Due to the lack of effective ticket counting supervision means, coupled with the lag in the release of box office data, some investors, production parties, theaters and even directors have all become "authoritative publishers", wantonly publishing box office data to "trick" the audience to pay to watch the film, and open their mouths, bragging when they see people, talk about it, and do whatever they want. Tickets It is not uncommon for the house to "count the bulls" or even "changes a few times a day", which greatly reduces its real surname and authoritative surname.

What's more helpless is that in order to avoid box office fraud and protect their own rights and interests, some of the produced by the supervised have to act as "supervisors", hire ticket inspectors nationwide out of their own pockets, and "supervise" whether the cinema is cheating by "counting the number of people one by one".

This forces the current film companies to hire a large number of ticket inspectors. It turns out that there is no so-called ticket inspector team. It is only because the box office stealing is becoming more and more rampant in cinemas that China Film and Huaxia hire a large number of ticket inspectors.

Later, I thought it would be better to sell tickets by computer, but in fact it was not the case, because the computer ticketing system also entered the interest chain. Many ticket inspectors were handled by the cinema with money or other means, eating on both sides, just like double-sided spies. In addition to manual supervision, the computer ticketing system is also a supervision mode. Computer ticket sales is also a way for the state to supervise the box office of the cinema. Theoretically, every transaction is fed back to the film bureau through the computer, and the box office stealing means such as tearing tickets by hand can no longer be done. But in fact, these companies have another way to make money - to participate in box office ledgers. This means that the computer ticketing system is both a referee and an athlete, and there is no fair surname in itself.

Originally, the achievements in the cinema have generally reached 40% to 50%, which has basically accounted for a large part. Among the three parties of the producer, the issuer and the cinema line, it has already been the big one. Even so, I have to keep stealing tickets and showing tickets. This feeling is really tricky. I feel It's because I have a big appetite. It's quite arrogant to steal other people's box office!

It is equivalent to the producer having to prevent foreign thieves from piracy, and to prevent thieves from stealing the box office in the cinema. The out-of-control "box office complex" is like a cancer, which is gradually eroding every link in the film production chain from investment to production to cinema. As long as there is a box office, the thinking that tricks can be used hard makes the box office turmoil.

The producer can be said to be defenseless, and he is entangled to death. Even Star Entertainment, which has a whole chain of interests from production to distribution to release, is entangled in such a thing.

But there is no good way, because the evidence collection process is very difficult: in the face of "stealing the box office", the distributor can only admit that it is unlucky. "If compensation is needed, the film bureau needs the distributor to collect evidence... The procedures are very cumbersome. Generally speaking, only large companies like China Film and Huaxia can get compensation if they are more serious. " The insider said. What's more, the number of screenings of a film in the cinema directly affects the interests of the distributor, and they dare not be too serious.

It's just that Wang Zhengfei didn't expect that such a thing would happen in just a few days.

Sure enough, Wang Zhengfei deliberately searched for relevant news, and suddenly several similar news came out. Soon after, another Yucheng netizen said on Weibo that he had also encountered the same incident in Yucheng Jinyi Film City.

Not long after that, it seemed to be stimulated by this news. Another Yucheng netizen said on Weibo that he bought a 14 o'clock "Snow Leopard" movie ticket in Yucheng Jinyi International Film City, and the ticket was actually "Ghost in the Heart" printed on the ticket after 9 p.m., which was also carried out manually on the ticket. Change.

There is no doubt that these box offices will also be recorded in the box office records of Ghost in the Heart, and Snow Leopard lost these in vain.

Wang Zhengfei's heart is naturally extremely angry. These theaters are so shameless that they actually do this kind of thing. Generally speaking, there are two types of box office stealing in theaters. One is that Wang Zhengfei now counts the box office of one movie into another, which is more common, because there are some systems. The film side will give discounts and commission to the cinemas, and there are also some relatively strong production parties, such as China Film and so on, which will share the tasks to the cinemas below. How many box office tickets must be handed over to each company, such as "The Founding of the People's Republic of China", "The Founding of the Party" and so on, how many screens must be released and how much box office must be paid, no Then, it's not just the cinema that offends. This is equivalent to singing against the political axe. This is the main theme movie in the main theme.

What's more, if you offend the Chinese film, there is no good fruit. The Chinese film is in control of the import of foreign blockbusters. If you offend the Chinese film, do you still want to show foreign blockbusters?

(to be continued)