Chapter 392 --Media War
"Good to say!" An old reporter from the era of struggle couldn't help applaud.
The young reporter also nodded secretly and raised the camera and camera in his hand.
Chinese people's own XX is a very loud sentence that has been and will continue to be popular. With the holding of the Asian Games, China's national emotions have long been rendered to the peak. Not to mention such a high-end thing as LNG ships, even a mass of Chinese people's own Xiang, can also get tide of applause: beautiful!
Sucheng knows that his strength is inferior. There is no comparison between a huge thing like Dahua and Zhongchuan. It is a giant beast that can be compared with the oil company, not to mention the help of the ocean group.
Regression as progress is the only way for Dahua Industry to make a living. Taking advantage of the time of reporters, Sucheng, on behalf of Dahua Industry, officially announced: I am the victim.
Director Zhong was scolded by Su Cheng's textbook-like patriotic language. Looking at the two or three long guns and short cannons below, he didn't know that he had fallen into the trap.
He staggered for two steps and stabilized his body again. He is also a cadre of a long history. He knew that he said more mistakes and made more mistakes at this time, so he avoided reporters and whispered to Su Cheng, "Don't think that a few media can bring me down. This matter is not over."
Su Cheng still looked aggrieved and said, "Mr. Zhong, I'm not targeting anyone. Dahua just wants to do something."
This sentence is half true and half false, but it is deeply affectionate.
Director Zhong snorted and leaned against Su Cheng before the others came up and said, "If you can find the media, we can also find the media. We can leave."
He arched his hand and neatly avoided the camera below to go out.
Su Cheng curled his lips, changed his face, and went downstairs with a smile and said, "I'm sorry to show you a farce."
The time when the reporters came was determined by Dahua Industry. Those who are shrewd can more or less see the shadow of the conspiracy. But conspiracy is such a thing. Without evidence, it can't be said on the table. On the other hand, people usually sympathize with the weak. Dahua Industry and China Shipbuilding Heavy Industry, one is a private enterprise with a good reputation in China, and the other is a ministerial-level central enterprise. If there is any conflict between the two, it will not have been provoked by Dahua Industry.
Jin Yanrou hesitated for a moment and said, "Su Dong. I just heard you talk about the Chinese people's own LNG ship. Can you tell us more about it?
"Of course, LNG ships and oil tankers can be said to be the blood vessels of the contemporary world. A country's economy cannot develop without blood vessels. At present, the natural gas vessels of our country are still in the hands of foreign shipowners. China not only does not have the ability to build LNG ships, but also does not have the ability to maintain them. This is unreasonable for a big country. Too vulnerable to threats. Dahua Industry is interested in making up for this shortcoming..." Su Cheng has also been interviewed many times and talked about it. Very proficient.
He stood two steps higher than others, holding the wooden handrail, which highlighted the meaning of a little tall house building.
The reporters thought the location was good, so they took photos one after another, which suddenly highlighted the atmosphere.
They didn't know that it was Li Lin who asked an expert from the public relations department to teach him in this posture.
Jin Yanrou also took out the microphone. He asked on the spot, "What does Su Dong think is the current difficulty of Dahua Industry?"
"The main reason is the shortage of workers, especially experienced workers. Only a few enterprises in China have been trained. After the labor cooperation expected by Dahua was rejected by all parties, the current situation is very difficult. Of course, we are still working hard to negotiate with various shipyards, but in the current situation, the willingness of the other party is very low. Su Cheng secretly praised that Jin Yanrou would cooperate, and it was impossible for him and his subordinates to have substantive communication with her. With her words, coupled with the dialogue between Shicai and Director Zhong, the reporters quickly outlined the appearance of a victim in their minds.
The monopoly nature of state-owned enterprises is innate. Since the official operation of salt iron tea, state-owned enterprises have always pursued market share and not market profits. After all, the profits of state-owned enterprises are to be paid to the state treasury, and the salary and benefits of operators are not linked to profits, but only to losses.
In other words, as long as state-owned enterprises do not lose money, the treatment of all employees and leaders will not change. There is no difference between more and less profits for them. However, the decline in market share will obviously affect the radiation range of the company's power. For the leaders of state-owned enterprises, if the market share is low, his power will decline. This is naturally intolerable to officials.
With the deepening of China's reform, the status of state-owned enterprise bureaucrats, which used to be more attractive than civil servants, has gradually moved out of people's vision. Those enterprises that survive lose their market share and lose their dominant position in the industry. Only those enterprises that have retained their monopoly position can continue to be bullish.
Even if China Shipping Group can't see the future, they will do their best to stop a later industry participant.
Jin Yanrou asked another question, and then gave up her position to the latecomer.
Because there were not many people, Su Cheng seriously answered everyone's questions, which made people say with great impression: "Reporters and friends, please take a rest first. I have arranged the house price. Dahua's question. In fact, you have seen that the news can be released. If you can't, it doesn't matter."
A newspaper reporter listened and said proudly, "Su Dong, don't worry. The news we are going to release can't be banned by anyone who wants to."
The bullishness of journalists in the 1990s was not the envy of later media workers. Their direct management department is often the propaganda department of the party committee, and the propaganda department of the party committee is often under the direct leadership of the local or central government. In other words, the reporter at this time is the emperor who enjoys freedom of speech.
Except for some officials who directly govern them, journalists are not empty to ordinary administrative departments. Moreover, journalists in a region often don't care about cross-regional administrative departments. Not to mention areas with high administrative standards, reporters in the capital still have a high degree of freedom even in 2000.
The heyday of the uncrowned kings is about the era when the "focus interview" has just been released. One report every day overturns the power of a pot of mouse soup, which frightened countless local governments.
With the weakening of the focus interview, the good time of the uncrowned king is gone forever.
And today in 1992. The strength of journalists is still on the slow rise. These journalists, who are organized, don't care about advertising business, and almost unsupervised, really don't care too much about a central enterprise.
After the newspaper reporter spoke. Several other people also smiled and relieved Su Cheng.
Jin Yanrou also said, "We may not mention other companies and people, but we can still talk to Dahua Industry."
Su Cheng sighed gently, looking helpless.
Everyone said goodbye in sympathy.
At the same time, Dahua Public Relations Department was not idle. It contacted related media one after another and released various introductions and comments on the LNG ship.
The manufacture of LNG ships itself is indeed very valuable, as long as you look at later South Korea. When Su Cheng went to school. The huge value brought by South Korea's shipbuilding industry has attracted the attention of economic people in many countries, and he has written hundreds of books for it.
As the ship with the highest added value, the liquefied natural gas ship has brought South Korea's shipbuilding industry to a new peak. This brings the transformation and upgrading of the entire industrial chain. From metallurgy to the manufacture of power machines, they have all been greatly improved. This is still a small country in South Korea and a lack of complete industry.
In China, a country with a complete industrial category and high copycat capacity, the annual revised ship manufacturing volume of tens of millions of tons brings twice the benefits to the automobile manufacturing system.
If Dahua Industry can complete the layout by 2000 and enter the manufacturing field of LNG ships. A world's top three shipyards can't run away, which means tens of billions of sales. It makes more money than ordinary oil fields.
Whether it is a media that receives benefits or does not receive benefits, it is always easy to report the facts.
Director Zhong was naturally unwilling to show weakness. He sent press releases one after another, pouring bitter water, talking about technology, and some experts warned that "you can't chew too much". It's like a media war.
However, the public relations department cultivated by Sucheng with tens of millions of yuan every year is not the enemy of a group of propaganda officers. Even the many related households collected by Dahua Industrial Public Relations Department. Under the influence of hearing, it is not easy to deal with, not to mention those public relations backbones with an annual salary of tens of thousands or even tens of thousands.
In the early 1990s, with the salary of 1,000 yuan a year from China Shipping Group, the publicity officers who had the ability to resist the public relations department of Dahua Industry would have changed jobs to earn a hundred times the high salary, and how could they waste time on "copying" manuscripts day after day?
In addition, Dahua Industry was ready to stand up. In just a few days, the media army organized by China Shipping was defeated by Li Lin's level of attack.
In terms of the personal relationship between reporters and editors, China Shipbuilding Heavy Industries is naturally a complete failure; but in terms of high-level relations, they have no accumulation. When it comes to the relationship between units, Dahua Industry, which has a lot of money to buy advertisements, is not lagging behind Zhongchuan Heavy Industry, which has gone around the world with a letter of introduction.
One after the other, the media that was originally discussing the LNG ship project also began to support Dahua Industry in building LNG ships.
Jin Yanrou compared it to two bombs and one star in the new era in the program, and called it "China Project".
In the midst of disturbances, Director Zhong had to come to his house again and propose a new improvement plan: with 40 million US dollars, 500 million yuan worth of port land and skilled workers, occupying 30% of the shares of Dahua Shipping Industry.
It should be said that this is a quite reasonable offer. If they had initially put forward this plan, Su Cheng might have agreed.
But when the victory was in hand, Su Cheng didn't want to divide the shares any more, so he simply refused.
Director Zhong was helpless and said with some gloating, "You provoke the media to put pressure, and the middle ship has reached this point at most. If you don't agree, I have to go back to report, but don't think about it, and it's even more impossible to give it to you. In fact, I have nothing to lose. Just go back and be the director of my State-owned Assets Supervision and Administration Commission.
Speaking of pride, he laughed a few times.
Su Cheng was neither furious nor panicked. Instead, he calmly said "send off guests" and sat back in the office, pulled out a letter, and studied it carefully.